Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Microsoft Excel, Excel Formulas, Pivot Tables And Charts, Working Capital, Cash Flows, Spreadsheet Software, Income Statement, Financial Analysis, Financial Accounting, Revenue Recognition, Business Valuation, Generally Accepted Accounting Principles (GAAP), Business Reporting, Balance Sheet, Data Visualization, Capital Expenditure, Accounts Receivable, Financial Modeling, Finance, Corporate Finance
Beginner · Specialization · 3 - 6 Months

University of Colorado Boulder
Skills you'll gain: Strategic Communication, Target Audience, Campaign Management, Advertising, Marketing Communications, Advertising Campaigns, Resource Allocation, Communication Planning, Media Strategy, Brand Management, Public Relations, Paid media, Communication Strategies, Promotions and Campaigns, Social Media Campaigns, Marketing, Business Strategy, Communication, Business Communication, Business Process
Beginner · Specialization · 1 - 3 Months
DeepLearning.AI
Skills you'll gain: Model Evaluation, Data Analysis, Jupyter, Exploratory Data Analysis, Data Ethics, Artificial Intelligence, Machine Learning, Applied Machine Learning, Supervised Learning, Information Privacy, Deep Learning, Data Preprocessing, Environmental Monitoring, Public Health
Beginner · Course · 1 - 4 Weeks

University of California, Irvine
Skills you'll gain: Presentations, Verbal Communication Skills, Communication, Non-Verbal Communication, Microsoft PowerPoint, Business Communication, English Language, Business Leadership, Crisis Management, Organizational Structure, Project Management, Leadership and Management, Business, Corporate Sustainability, Global Marketing, Business Writing, Rapport Building, Business Management, Cross-Functional Collaboration, Interpersonal Communications
Intermediate · Specialization · 1 - 3 Months

Duke University
Skills you'll gain: MLOps (Machine Learning Operations), Responsible AI, Artificial Intelligence and Machine Learning (AI/ML), PyTorch (Machine Learning Library), Containerization, Tensorflow, Rust (Programming Language), Microsoft Copilot, DevOps, Hugging Face, Applied Machine Learning, Cloud Solutions, CI/CD, Machine Learning, Serverless Computing, Docker (Software), GitHub, Big Data
Advanced · Course · 1 - 3 Months

University of California San Diego
Skills you'll gain: Apache Spark, Big Data, Supervised Learning, Classification Algorithms, Data Preprocessing, Data Mining, Predictive Modeling, Applied Machine Learning, Exploratory Data Analysis, Unsupervised Learning, Decision Tree Learning, Machine Learning
Mixed · Course · 1 - 3 Months

Coursera
Skills you'll gain: Market Research, Analytical Skills, Data Collection, Data-Driven Decision-Making, Market Analysis, Marketing, Business Research, Quantitative Research, Data Analysis, Customer Insights, Market Trend, Consumer Behaviour, Trend Analysis, Competitive Analysis, Strategic Decision-Making
Intermediate · Course · 1 - 3 Months
McMaster University
Skills you'll gain: Financial Market, Capital Markets, Derivatives, Equities, Financial Policy, Finance, Investments, Market Dynamics, Market Trend, Financial Regulation, Market Analysis, Presentations
Beginner · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Data Quality, Data Management, Technical Communication, Data Analysis, Data-Driven Decision-Making, Statistical Analysis, Data Science, Statistical Machine Learning, Statistical Inference, Statistics, A/B Testing, Statistical Modeling
Mixed · Course · 1 - 4 Weeks

The Hong Kong University of Science and Technology
Skills you'll gain: FinTech, Financial Services, Banking, Financial Regulation, Mobile Banking, Emerging Technologies, Technology Strategies, Payment Systems, Blockchain, Business Technologies, Consumer Lending, Entrepreneurship, Big Data, Market Trend, Innovation, Strategic Partnership
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Content Performance Analysis, Brand Strategy, Photography, Photo Editing, Brand Awareness, Drive Engagement
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Database Design, Relational Databases, Databases, SQL, Big Data, Database Systems, NoSQL, Operational Databases, Data Warehousing, Data Management, Virtual Machines, Data Storage, Data Analysis
Beginner · Course · 1 - 3 Months