• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Digital Analytics

Digital Analytics Courses

Digital analytics courses can help you learn data collection techniques, data visualization, web traffic analysis, and conversion rate optimization. You can build skills in interpreting user behavior, segmenting audiences, and developing actionable insights from metrics. Many courses introduce tools like Google Analytics, Tableau, and Adobe Analytics, demonstrating how to apply these skills to track performance, measure campaign effectiveness, and enhance user engagement.


Popular Digital Analytics Courses and Certifications


  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    مبادئ الإعلام والتسويق الرقمي

    Skills you'll gain: Digital Media Strategy, Social Media Marketing, Digital Marketing, Social Media, Marketing Communications, Digital Advertising, Marketing Channel, Customer Engagement, Media Strategy, Marketing, Advertising, User Feedback, Marketing Strategies, Target Audience, Consumer Behaviour, Communication, Mobile Banking

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Data Analysis Using Pyspark

    Skills you'll gain: PySpark, Matplotlib, Apache Spark, Big Data, Data Processing, Distributed Computing, Data Management, Data Visualization, Data Analysis, Data Manipulation, Data Cleansing, Query Languages, Python Programming

    4.4
    Rating, 4.4 out of 5 stars
    ·
    314 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    F

    Fudan University

    微电影创作:从观念、思维到制作

    Skills you'll gain: Video Editing, Storyboarding, Video Production, Storytelling, Videography, Photography, Post-Production, Editing, Writing and Editing, Writing, Personal Development, Content Creation, Creative Thinking, Performing Arts, Aesthetics, Creativity, Self-Awareness

    4.6
    Rating, 4.6 out of 5 stars
    ·
    109 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Glasgow

    Data mining of Clinical Databases - CDSS 1

    Skills you'll gain: Health Informatics, ICD Coding (ICD-9/ICD-10), Clinical Data Management, Data Mining, Medical Records, Clinical Informatics, Descriptive Analytics, Database Design, Electronic Medical Record, Precision Medicine, Analytics, Relational Databases, Patient Flow, Exploratory Data Analysis, Descriptive Statistics, Predictive Analytics, Predictive Modeling, SQL, Interoperability, Machine Learning

    4.6
    Rating, 4.6 out of 5 stars
    ·
    14 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Financing for Startup Businesses

    Skills you'll gain: FinTech, Entrepreneurial Finance, Fundraising and Crowdsourcing, Financial Analysis, Financial Modeling, Finance, Private Equity, Financial Services, Credit Risk, Financial Forecasting, Microsoft Excel, Liquidation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    212 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    K

    King Abdullah University of Science and Technology

    Fundamental Skills in Bioinformatics

    Skills you'll gain: Statistical Analysis, Bioinformatics, Unix, Scientific Visualization, R Programming, Rmarkdown, Unix Commands, Data Analysis, Data Quality, Statistical Hypothesis Testing, Exploratory Data Analysis, Pandas (Python Package), Python Programming, NumPy, Data Manipulation

    4.4
    Rating, 4.4 out of 5 stars
    ·
    75 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    JavaScript Programming Essentials

    Skills you'll gain: Ajax, Javascript, Data Structures, Debugging, JSON, Scripting, Web Development, Web Applications, Computer Programming, Front-End Web Development, HTML and CSS, Event-Driven Programming, Software Development, Object Oriented Programming (OOP), Git (Version Control System), Application Programming Interface (API)

    4.6
    Rating, 4.6 out of 5 stars
    ·
    163 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Statistics for Genomic Data Science

    Skills you'll gain: Biostatistics, Bioinformatics, Exploratory Data Analysis, Statistical Analysis, Statistical Methods, Statistical Hypothesis Testing, Statistical Modeling, Statistics, R Programming, Probability & Statistics, Data Analysis, Statistical Inference, Regression Analysis, Data Pipelines, Data Transformation, Data Processing

    4.2
    Rating, 4.2 out of 5 stars
    ·
    378 reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Sentiment Analysis with Deep Learning using BERT

    Skills you'll gain: Text Mining, Data Cleansing, PyTorch (Machine Learning Library), Data Manipulation, Data Processing, Performance Tuning, Deep Learning, Natural Language Processing, Machine Learning

    4.4
    Rating, 4.4 out of 5 stars
    ·
    398 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Introduction to Healthcare Management

    Skills you'll gain: Health Care Administration, Clinical Leadership, Community Health, Public Health, People Management, Human Resources Management and Planning, Health Systems, Electronic Medical Record, Financial Management, Marketing Communications, Leadership and Management, Quality Improvement, Philanthropy, Health Information Management and Medical Records, Health Care, Health Policy, Organizational Leadership, Continuous Quality Improvement (CQI), Organizational Structure, Performance Measurement

    4.8
    Rating, 4.8 out of 5 stars
    ·
    93 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Technical University of Munich (TUM)

    Digitalisation in the Aerospace Industry

    Skills you'll gain: Human Factors, Manufacturing and Production, Production Process, Automation, Leadership, Human Machine Interfaces, Digital Transformation, Maintenance, Repair, and Facility Services, Artificial Intelligence, Simulation and Simulation Software, Quality Assurance

    4.6
    Rating, 4.6 out of 5 stars
    ·
    273 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidad de Palermo

    Finanzas y Operaciones de Marketing y Ventas

    Skills you'll gain: Sales Management, Marketing Effectiveness, Marketing Budgets, Marketing Analytics, Business Metrics, Business Operations, Marketing, Business Marketing, Sales, B2B Sales, Sales Strategy, Business, Performance Measurement, Digital Marketing, Return On Investment, Customer Relationship Building, Business Management, Financial Forecasting, Promotional Strategies, Cross-Functional Collaboration

    4.8
    Rating, 4.8 out of 5 stars
    ·
    21 reviews

    Beginner · Course · 1 - 4 Weeks

Searches related to digital analytics

digital marketing analytics
digital marketing analytics in practice
digital marketing analytics in theory
data analytics for digital transformation
roi-driven digital marketing analytics
advanced tools for digital marketing analytics
digital transformation with data analytics projects
concepts, strategies, and analytics in performance marketing and digital advertising
1…160161162…470

In summary, here are 10 of our most popular digital analytics courses

  • مبادئ الإعلام والتسويق الرقمي : University of Illinois Urbana-Champaign
  • Data Analysis Using Pyspark: Coursera
  • 微电影创作:从观念、思维到制作: Fudan University
  • Data mining of Clinical Databases - CDSS 1: University of Glasgow
  • Financing for Startup Businesses: Duke University
  • Fundamental Skills in Bioinformatics: King Abdullah University of Science and Technology
  • JavaScript Programming Essentials: IBM
  • Statistics for Genomic Data Science: Johns Hopkins University
  • Sentiment Analysis with Deep Learning using BERT: Coursera
  • Introduction to Healthcare Management: University of Michigan

Skills you can learn in Business Essentials

Analytics (37)
Presentation (33)
Modeling (29)
Business Analytics (27)
Language (26)
Microsoft Excel (26)
Writing (26)
Speech (18)
Plan (17)
Business Communication (16)
Decision-making (16)
Leadership (15)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok