Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Dashboard, Google Sheets, Spreadsheet Software, Pivot Tables And Charts, Data Visualization, Data Visualization Software, Data Presentation, Interactive Data Visualization, Excel Formulas, Data Analysis, Data Manipulation
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Social Media Management, Social Media Content, Social Media, Content Management Systems, Scheduling, Content Creation, Global Marketing, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Plotly, Model Evaluation, NumPy, Plot (Graphics), Dashboard, Statistics, Pandas (Python Package), Data Analysis, Statistical Analysis, Regression Analysis, Data Manipulation, Python Programming, Analytics, Probability & Statistics, Statistical Methods, Applied Machine Learning, Probability, Data Science, Statistical Modeling, Performance Tuning
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Unsupervised Learning, Scikit Learn (Machine Learning Library), PyTorch (Machine Learning Library), Convolutional Neural Networks, Exploratory Data Analysis, Deep Learning, Microsoft Azure, Data Visualization, Classification Algorithms, Applied Machine Learning, Regression Analysis, Predictive Modeling, Data Analysis, Image Analysis, Artificial Intelligence and Machine Learning (AI/ML), Data Science, MLOps (Machine Learning Operations), Transfer Learning, Machine Learning, Tensorflow
Intermediate · Course · 1 - 4 Weeks

University of Illinois Urbana-Champaign
Skills you'll gain: Data Mining, Education Software and Technology, Program Evaluation, Big Data, Analytics, Analysis, Data Ethics, Data Access, Natural Language Processing
Beginner · Course · 1 - 4 Weeks

Rice University
Skills you'll gain: Graph Theory, Algorithms, Computational Thinking, Data Analysis, Data Structures, Theoretical Computer Science, Network Analysis, Analysis, Programming Principles, Python Programming, Computer Programming, Program Development
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Presentations, Customer Analysis, Data Visualization, Data Presentation, Microsoft PowerPoint, Target Audience, Business Consulting, Microsoft Excel, Data Storytelling, Business Analysis, Data Analysis, Pivot Tables And Charts, Dashboard, Constructive Feedback
Beginner · Course · 1 - 3 Months

Ball State University
Skills you'll gain: Data Analysis, Programming Principles, Statistical Analysis, Computer Programming, Python Programming, Object Oriented Programming (OOP), Natural Language Processing, Scripting, NumPy, Algorithms, Debugging, Data Structures
Build toward a degree
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Data Preprocessing, Correlation Analysis, Seaborn, Data Cleansing, Data Visualization, Statistical Analysis, Data Manipulation, Data Analysis, Exploratory Data Analysis, Pandas (Python Package), Data Integration, Statistics, Python Programming
Intermediate · Guided Project · Less Than 2 Hours

University of Virginia Darden School Foundation
Skills you'll gain: Business Strategy, Competitive Analysis, Strategic Decision-Making, Organizational Strategy, Market Analysis, Analysis, Business Analysis, Business Modeling, Value Propositions, Case Studies, Market Dynamics
Beginner · Course · 1 - 4 Weeks
University of Michigan
Skills you'll gain: Stored Procedure, PostgreSQL, SQL, Database Management, Database Design, Relational Databases, Query Languages, Data Manipulation, Data Import/Export, Data Integrity, Text Mining, Transaction Processing
Intermediate · Course · 1 - 4 Weeks

Tecnológico de Monterrey
Skills you'll gain: Business Strategy, Economics, Business Economics, Business Development, Entrepreneurship, Socioeconomics, Innovation, International Relations, Market Analysis, Law, Regulation, and Compliance, Finance
Beginner · Course · 1 - 4 Weeks