Google courses can help you learn search engine optimization, data analytics, digital marketing strategies, and cloud computing fundamentals. You can build skills in using Google Ads for targeted advertising, Google Analytics for tracking website performance, and Google Cloud for scalable solutions. Many courses also cover tools like Google Data Studio for visualizing data insights and Google Tag Manager for managing website tags, allowing you to effectively implement and analyze marketing campaigns.

University of Maryland, College Park
Skills you'll gain: Pay Per Click Advertising, Data-Driven Marketing, Marketing Analytics, Web Analytics, Search Engine Optimization, Analytics, Paid media, Search Engine Marketing, Web Analytics and SEO, Digital Marketing, Data-Driven Decision-Making, Digital Marketing Tools, A/B Testing, Data Analysis, AI Personalization, Contextual Advertising, Big Data, Customer Analysis, Customer Data Management, Machine Learning
★ 4.7 (9) · Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Keyword Research, Search Engine Optimization, Generative AI, AI Integrations
★ 4.6 (38) · Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Project Design, Promotional Materials, Marketing Materials, Advertising, Graphic Design, Google Workspace, Marketing, User Accounts
★ 3.7 (6) · Beginner · Guided Project · Less Than 2 Hours

University of Arizona
Skills you'll gain: Web Analytics, Search Engine Marketing, Pay Per Click Advertising, Data-Driven Marketing, User Experience Design, Google Ads, Search Engine Optimization, Digital Marketing, Digital Marketing Campaigns, Campaign Management, Content Marketing, Cross-Channel Marketing, Digital Brand Strategy, Keyword Research, Data-Driven Decision-Making, Marketing Analytics, Marketing Strategy and Techniques, Marketing Planning, Customer Engagement, Target Audience
Intermediate · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, Multimodal Prompts, Email Automation, Customer experience improvement, Generative AI, AI Personalization, Customer Support, Personalized Service, Customer Service, Product Support, Operational Efficiency, Automation
★ 3.8 (8) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Geospatial Information and Technology, Geospatial Mapping, Spatial Data Analysis, Applied Machine Learning, Geographic Information Systems, GIS Software, Spatial Analysis, Environmental Monitoring, Machine Learning Methods, Unsupervised Learning, Data Analysis Software, Image Analysis, Machine Learning, R Programming, Data Processing, Data Preprocessing, Classification Algorithms, Data Transformation, Dimensionality Reduction, Data Import/Export
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Retrieval-Augmented Generation, Vector Databases, Agentic systems, Fine-tuning, Agentic Workflows, AI Workflows, CrewAI, Embeddings, Model Optimization, Model Context Protocol, Software Installation
Intermediate · Course · 3 - 6 Months

Skills you'll gain: MLOps (Machine Learning Operations), Containerization, AI Workflows, Model Deployment, Generative AI Agents, LangGraph, Agentic Workflows, Artificial Intelligence and Machine Learning (AI/ML), CrewAI, Devops Tools, BeeAI, Docker (Software), Cloud Deployment, Agentic systems, Google Cloud Platform, Cloud Platforms, Kubernetes, Applied Machine Learning, Scalability
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Benchmarking, Search Engine Optimization, Content Performance Analysis, Marketing Analytics, Content Optimization, Key Performance Indicators (KPIs), Social Media Analytics, Performance Analysis, Web Analytics and SEO, Performance Metric, Performance Measurement, Content Strategy, Performance Improvement, Driving engagement, Customer Retention
Beginner · Course · 1 - 4 Weeks

University of Arizona
Skills you'll gain: Integrated Marketing Communications, Advertising, Advertising Campaigns, Marketing Communications, Media Strategy, Paid media, Owned Media, Customer Advocacy, Journey Mapping, Branding, Cross-Channel Marketing, Digital Media Strategy, Earned Media, Search Engine Optimization, Customer Engagement, Content Development and Management, Goal Setting, Brand Awareness, Culture, Consumer Behaviour
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Unit Testing, Go (Programming Language), Restful API, Authentications, API Testing, Application Programming Interface (API), Secure Coding, Code Reusability, API Design, Application Security, Software Testing, Microservices, Authorization (Computing), Database Development, Web Servers, Web Services, Database Management, Server Side, Databases, Software Architecture
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Web Analytics, Supplier Management, E-Commerce, Web Analytics and SEO, WordPress, No-Code Development, Search Engine Optimization, Order Fulfillment, Blogs, Web Development, Content Management Systems, Web Design and Development, Shipping and Receiving, Performance Analysis, Web Frameworks, Web Development Tools
Beginner · Course · 1 - 3 Months