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  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


Popular Consumer Behavior Courses and Certifications


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    Alberta Machine Intelligence Institute

    Introduction to Generative AI: Concepts and Techniques

    Skills you'll gain: Prompt Engineering, Generative AI, Prompt Patterns, Large Language Modeling, LLM Application, Open Source Technology, Responsible AI, Artificial Intelligence, Natural Language Processing, Artificial Neural Networks, Computer Architecture, Information Privacy, Application Programming Interface (API)

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
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    University of Colorado Boulder

    Market Research and Analysis for Tech Industries

    Skills you'll gain: Market Research, Data-Driven Decision-Making, Consumer Behaviour, Marketing Psychology, Market Analysis, Marketing Planning, Behavioral Economics, Target Market, Customer Insights, Strategic Marketing, Marketing Strategies, Technology Strategies, Product Lifecycle Management, Business-To-Consumer, B2B Sales, Digital Marketing

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
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    8 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
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    Coursera

    Next-Gen Brand Management

    Skills you'll gain: Brand Awareness, Brand Management, Canva (Software), Brand Strategy, Branding, Brand Marketing, Logo Design, Social Media, Social Media Strategy, Social Media Marketing, Target Audience, Social Media Campaigns, Style Guides, Digital Advertising, Data Visualization, Email Marketing, Digital Marketing, Generative AI, Marketing Analytics, Content Creation

    4.6
    Rating, 4.6 out of 5 stars
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    1.7K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
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    University of Pennsylvania

    Intellectual Property Law

    Skills you'll gain: Intellectual Property, Brand Awareness, Legal Strategy, Brand Management, Asset Protection, Case Law, Regulation and Legal Compliance, Packaging and Labeling, Case Studies, Asset Management, Law, Regulation, and Compliance, Marketing, Innovation, Strategic Thinking, Business Strategy, Business Valuation, Creativity, Legal Risk, Strategic Planning, Planning

    4.8
    Rating, 4.8 out of 5 stars
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    1.6K reviews

    Intermediate · Specialization · 3 - 6 Months

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    Eindhoven University of Technology

    Process Mining: Data science in Action

    Skills you'll gain: Business Process, Process Analysis, Process Improvement, Business Process Management, Data Mining, Business Process Modeling, Process Optimization, Data Processing, Real Time Data, Data Science, Verification And Validation, Data Validation

    4.7
    Rating, 4.7 out of 5 stars
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    1.3K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad Nacional Autónoma de México

    Introducción al mercado

    Skills you'll gain: Strategic Marketing, Marketing, Marketing Planning, Market Research, Target Market, Marketing Strategies, Go To Market Strategy, Business Analytics, Product Promotion, Market Analysis, Product Development, Consumer Behaviour, Entrepreneurship, New Business Development, Budgeting

    4.7
    Rating, 4.7 out of 5 stars
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    266 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
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    University of Illinois Urbana-Champaign

    The Theory of the Firm

    Skills you'll gain: Market Dynamics, Business Economics, Economics, Business Operations, Supply And Demand, Price Negotiation, Business Strategy, Market Analysis, Competitive Analysis, Consumer Behaviour, Decision Making

    4.8
    Rating, 4.8 out of 5 stars
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    26 reviews

    Beginner · Course · 1 - 4 Weeks

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    Board Infinity

    Google Analytics: Quick Wins and Hacks for Marketers

    Skills you'll gain: Google Analytics, Marketing Analytics, Web Analytics, Content Performance Analysis, Marketing Effectiveness, Campaign Management, Digital Marketing, Target Audience, Customer Insights, Analytics, Performance Analysis, A/B Testing, Performance Reporting, Dashboard, Performance Metric

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Introduction to Digital Marketing

    Skills you'll gain: Search Engine Marketing, Keyword Research, Digital Marketing, Online Advertising, Search Engine Optimization, Content Marketing, Social Media Strategy, Social Media, Web Analytics and SEO, Storytelling, Marketing Strategies, Pay Per Click Advertising, Marketing Communications, Customer Relationship Management, Brand Management, Consumer Behaviour

    4.7
    Rating, 4.7 out of 5 stars
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    228 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
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    University of Minnesota

    Black-box and White-box Testing

    Skills you'll gain: Cucumber (Software), Gherkin (Scripting Language), Software Testing, Testability, Test Case, Behavior-Driven Development, Code Coverage, Acceptance Testing, Unit Testing, Functional Testing, Test Automation, JUnit, Requirements Analysis, Java Programming

    3.8
    Rating, 3.8 out of 5 stars
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    113 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
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    Universidad de Palermo

    Introduction to Tourism and Hospitality

    Skills you'll gain: Hospitality, Climate Change Adaptation, Market Dynamics, Digital Transformation, Hotels and Accommodations, Sustainable Development, Travel Arrangements, Food Services, Economic Development, Environment and Resource Management, Socioeconomics, Cultural Diversity, Culture, Consumer Behaviour, Supply And Demand

    4.4
    Rating, 4.4 out of 5 stars
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    60 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Combining Scrum with Other Agile Methodologies

    Skills you'll gain: Behavior-Driven Development, DevSecOps, Test Driven Development (TDD), Kanban Principles, Continuous Integration, Agile Software Development, Lean Methodologies, DevOps, Agile Methodology, Scrum (Software Development), Software Development Methodologies, Continuous Deployment, Sprint Planning, Cross-Functional Collaboration, Continuous Improvement Process

    4.7
    Rating, 4.7 out of 5 stars
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    541 reviews

    Beginner · Course · 1 - 4 Weeks

Searches related to consumer behavior

market research and consumer behavior
firm level economics: consumer and producer behavior
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In summary, here are 10 of our most popular consumer behavior courses

  • Introduction to Generative AI: Concepts and Techniques: Alberta Machine Intelligence Institute
  • Market Research and Analysis for Tech Industries: University of Colorado Boulder
  • Next-Gen Brand Management: Coursera
  • Intellectual Property Law: University of Pennsylvania
  • Process Mining: Data science in Action: Eindhoven University of Technology
  • Introducción al mercado: Universidad Nacional Autónoma de México
  • The Theory of the Firm: University of Illinois Urbana-Champaign
  • Google Analytics: Quick Wins and Hacks for Marketers: Board Infinity
  • Introduction to Digital Marketing: University of California, Irvine
  • Black-box and White-box Testing: University of Minnesota

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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