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  • Digital Analytics

Digital Analytics Courses

Digital analytics courses can help you learn data collection techniques, data visualization, web traffic analysis, and conversion rate optimization. You can build skills in interpreting user behavior, segmenting audiences, and developing actionable insights from metrics. Many courses introduce tools like Google Analytics, Tableau, and Adobe Analytics, demonstrating how to apply these skills to track performance, measure campaign effectiveness, and enhance user engagement.


Popular Digital Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    G

    Google

    Google UX Design

    Skills you'll gain: Responsive Web Design, Storyboarding, Wireframing, User Experience Design, UI/UX Research, Usability Testing, Information Architecture, Presentations, User Research, Figma (Design Software), Design Reviews, Persona (User Experience), Web Content Accessibility Guidelines, User Story, Data Ethics, User Centered Design, Usability, Mockups, Interviewing Skills, Professional Development

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    96K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Excel to MySQL: Analytic Techniques for Business

    Skills you'll gain: Predictive Modeling, Data Storytelling, Database Design, Dashboard, Predictive Analytics, MySQL, Relational Databases, SQL, Tableau Software, Business Analytics, Business Metrics, Data Visualization Software, Analytics, Data Visualization, Business Process Improvement, Business Analysis, Data Analysis, Big Data, Business Communication, Microsoft Excel

    4.6
    Rating, 4.6 out of 5 stars
    ·
    15K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Python for Everybody

    Skills you'll gain: Data Processing, Web Scraping, Data Store, Relational Databases, Data Visualization, Database Design, SQL, Web Services, Restful API, Databases, JSON, Interactive Data Visualization, Extensible Markup Language (XML), Data Modeling, Data Structures, Programming Principles, Database Management, Data Analysis, Python Programming, Computer Programming

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    279K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Search Engine Optimization (SEO)

    Skills you'll gain: Keyword Research, Search Engine Optimization, Persona Development, Search Engine Marketing, Content Creation, Social Media Strategy, Web Analytics and SEO, Social Media, Content Strategy, Social Media Marketing, Competitive Analysis, Target Audience, Data Analysis, Digital Media Strategy, Analytics, Google Analytics, Forecasting, Content Development and Management, Content Performance Analysis, Content Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    13K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Key Technologies for Business

    Skills you'll gain: Cloud Computing Architecture, Cloud Services, Responsible AI, Cloud Security, Data Literacy, Cloud Infrastructure, Data Mining, Cloud Platforms, Cloud Hosting, Cloud Engineering, Cloud Solutions, Cloud Computing, Generative AI, Big Data, Data Analysis, Data Science, Natural Language Processing, Business Intelligence, Content Creation, Business

    4.7
    Rating, 4.7 out of 5 stars
    ·
    105K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM AI Developer

    Skills you'll gain: Prompt Engineering, Software Development Life Cycle, Prompt Patterns, Large Language Modeling, Software Architecture, Computer Vision, LangChain, Responsive Web Design, Restful API, LLM Application, Generative AI, Flask (Web Framework), Responsible AI, IBM Cloud, Data Import/Export, Python Programming, Engineering Software, Workflow Management, Machine Learning, Data Science

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    79K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Introduction to Google SEO

    Skills you'll gain: Search Engine Optimization, Persona Development, Web Analytics and SEO, Keyword Research, Target Audience, Google Analytics, Digital Marketing, Content Strategy, Brand Awareness, Content Creation, User Research, Algorithms, Data Analysis, Business Reporting

    4.6
    Rating, 4.6 out of 5 stars
    ·
    10K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    I

    IBM

    IBM Full Stack Software Developer

    Skills you'll gain: Prompt Engineering, Software Development Life Cycle, Cloud-Native Computing, Istio, Software Architecture, Kubernetes, CI/CD, Cloud Computing Architecture, Application Deployment, React Redux, Node.JS, Responsive Web Design, Restful API, Django (Web Framework), Git (Version Control System), Server Side, Hypertext Markup Language (HTML), Cloud Computing, Data Import/Export, Engineering Software

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    59K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    ChatGPT: Master Free AI Tools to Supercharge Productivity

    Skills you'll gain: Prompt Engineering, ChatGPT, Prompt Patterns, Generative AI, LLM Application, Productivity, AI Personalization, OpenAI, Artificial Intelligence, Personalized Service, Large Language Modeling, Responsible AI, Artificial Intelligence and Machine Learning (AI/ML), Anthropic Claude, Expense Management, Creative Thinking, Productivity Software, Communication, Planning, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    8.1K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Applied Data Science

    Skills you'll gain: Exploratory Data Analysis, Data Wrangling, Dashboard, Data Visualization Software, Plotly, Data Visualization, Interactive Data Visualization, Data Transformation, Data Analysis, Data Cleansing, Data Manipulation, Pandas (Python Package), Data Presentation, Predictive Modeling, Data Science, Data Import/Export, Programming Principles, Web Scraping, Python Programming, Machine Learning

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    61K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM AI Foundations for Business

    Skills you'll gain: Responsible AI, Data Literacy, Data Mining, Generative AI, Big Data, Information Architecture, Strategic Decision-Making, Enterprise Architecture, Cloud Computing, Data Analysis, Data Science, Digital Transformation, Natural Language Processing, Data-Driven Decision-Making, Business Strategy, Business Process Automation, Data Architecture, Business Intelligence, Leadership, Content Creation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    98K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Meta

    Meta Marketing Science Certification Prep

    Skills you'll gain: Marketing Analytics, Bayesian Statistics, Descriptive Statistics, Marketing Effectiveness, Statistical Hypothesis Testing, A/B Testing, Target Audience, Marketing Strategies, Marketing Planning, Statistical Inference, Sampling (Statistics), Data Collection, Data Modeling, Statistics, Advertising Campaigns, Campaign Management, Data Presentation, Marketing, Analytics, Web Analytics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.9K reviews

    Intermediate · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular digital analytics courses

  • Google UX Design: Google
  • Excel to MySQL: Analytic Techniques for Business: Duke University
  • Python for Everybody: University of Michigan
  • Search Engine Optimization (SEO): University of California, Davis
  • Key Technologies for Business: IBM
  • IBM AI Developer: IBM
  • Introduction to Google SEO: University of California, Davis
  • IBM Full Stack Software Developer: IBM
  • ChatGPT: Master Free AI Tools to Supercharge Productivity: Vanderbilt University
  • Applied Data Science: IBM

Skills you can learn in Business Essentials

Analytics (37)
Presentation (33)
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Business Analytics (27)
Language (26)
Microsoft Excel (26)
Writing (26)
Speech (18)
Plan (17)
Business Communication (16)
Decision-making (16)
Leadership (15)

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