Web analytics courses can help you learn data collection techniques, traffic analysis, user behavior tracking, and conversion rate optimization. You can build skills in interpreting data trends, setting up tracking codes, and creating actionable reports. Many courses introduce tools like Google Analytics, Adobe Analytics, and Tableau, demonstrating how to apply these skills to measure website performance and enhance marketing strategies.

Coursera
Skills you'll gain: Brand Awareness, Brand Management, Canva (Software), Brand Strategy, Branding, Brand Marketing, Logo Design, Social Media, Social Media Strategy, Target Audience, Social Media Marketing, Social Media Campaigns, Style Guides, Digital Advertising, Data Visualization, Email Marketing, Digital Marketing, Generative AI, Marketing Analytics, Content Creation
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: NoSQL, Data Warehousing, SQL, Apache Hadoop, Extract, Transform, Load, Apache Airflow, Data Security, Linux Commands, Data Migration, Database Design, Data Governance, MySQL, Database Administration, Apache Spark, Data Pipelines, Apache Kafka, Database Management, Bash (Scripting Language), Data Store, Data Architecture
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: LESS, Cascading Style Sheets (CSS), HTML and CSS, Web Development Tools, Maintainability, UI Components, Scalability
Mixed · Course · 1 - 4 Weeks

California Institute of the Arts
Skills you'll gain: User Interface (UI) Design, Graphic and Visual Design, Web Design, Design Elements And Principles, Human Computer Interaction, Responsive Web Design, Typography, Graphic Design, UI Components, Information Architecture, Interaction Design, User Experience Design
Beginner · Course · 1 - 3 Months

Skills you'll gain: Prompt Engineering, Prompt Patterns, Generative AI, Generative Model Architectures, Responsible AI, OpenAI, ChatGPT, AI Product Strategy, Data Ethics, Large Language Modeling, Leadership and Management, LLM Application, Strategic Leadership, Risking, Business Ethics, Legal Risk, Artificial Intelligence and Machine Learning (AI/ML), Business Development, Deep Learning, Content Creation
Beginner · Specialization · 3 - 6 Months

Microsoft
Skills you'll gain: Multimedia, Microsoft PowerPoint, Microsoft Excel, Excel Formulas, Microsoft Word, Microsoft 365, Data Visualization, Presentations, Spreadsheet Software, Collaborative Software, Microsoft Office, Productivity Software, Data Import/Export, Microsoft Windows, Editing, Document Management, Technical Documentation, Writing, Computer Literacy, Web Content Accessibility Guidelines
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Data Storytelling, Predictive Analytics, Data Presentation, Responsible AI, Predictive Modeling, Strategic Decision-Making, Data-Driven Decision-Making, Business Intelligence, Data Visualization, Decision Making, Artificial Intelligence and Machine Learning (AI/ML), Scikit Learn (Machine Learning Library), Business Marketing, Natural Language Processing, Text Mining, Python Programming, Reinforcement Learning, Data Security, Network Analysis, Security Awareness
Beginner · Course · 1 - 4 Weeks
Skills you'll gain: Generative AI, Large Language Modeling, Responsible AI, Data Ethics, Agentic systems, Discussion Facilitation, Ethical Standards And Conduct, Healthcare Ethics, Regulation and Legal Compliance, Compliance Management, Case Studies, Data Synthesis, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Business Ethics, SAS (Software), Risk Analysis, Compliance Training, Analytics, Machine Learning
Beginner · Specialization · 3 - 6 Months

University of California, Davis
Skills you'll gain: Spatial Analysis, ArcGIS, Geographic Information Systems, Geospatial Mapping, Data Quality, Data Mapping, Data Modeling, Data Management, Data Storage, Data Sharing, Data Manipulation, Relational Databases, Query Languages, Analytics
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Responsible AI, Business Analytics, Dashboard, Data Ethics, Performance Analysis, Business Metrics, Business Communication, Regional Sales, Data-Driven Decision-Making, Technical Communication, Business Reporting, Key Performance Indicators (KPIs), Continuous Quality Improvement (CQI), Performance Testing
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Responsible AI, Exploratory Data Analysis, Data Storytelling, Dashboard, Data Presentation, Data Literacy, No-Code Development, Business Analytics, Data Science, Applied Machine Learning, Data Capture, Data Modeling, Data Processing, Data Transformation, Data Ethics, MLOps (Machine Learning Operations), Machine Learning, Data Analysis, Predictive Modeling, Data Visualization
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Google Ads, Bidding, Advertising Campaigns, Pay Per Click Advertising, Search Engine Marketing, Online Advertising, Keyword Research, Digital Advertising, Advertising, Campaign Management, Web Analytics, Marketing Strategies, Target Audience
Beginner · Course · 1 - 3 Months