Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: TikTok, Performance Measurement, Advertising, Digital Media Strategy, Advertising Campaigns, Performance Analysis, Digital Advertising, Marketing Analytics, Key Performance Indicators (KPIs), Marketing, Marketing Strategies, E-Commerce, Social Media Marketing, Market Analysis, Target Audience
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: SQL, Peer Review, Jupyter, Data Literacy, Data Mining, Data Modeling, Data Collection, Business Analysis, Relational Databases, Stored Procedure, Databases, Data Science, Big Data, Computer Programming Tools, Query Languages, Decision Tree Learning, Predictive Modeling, GitHub, Cloud Computing, Python Programming
Build toward a degree
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Data Cleansing, Sampling (Statistics), Data Integrity, Data Quality, Data Analysis, Data Transformation, Data Validation, Sample Size Determination, SQL, Spreadsheet Software
Beginner · Course · 1 - 3 Months

IBM
Skills you'll gain: Exploratory Data Analysis, Data Wrangling, Dashboard, Data Visualization Software, Web Scraping, Data Visualization, SQL, Unsupervised Learning, Plotly, Interactive Data Visualization, Peer Review, Data Transformation, Supervised Learning, Jupyter, Data Analysis, Data Cleansing, Data Literacy, Generative AI, Professional Networking, Data Import/Export
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Market Research, Market Analysis, Competitive Analysis, Business Research, Market Intelligence, Global Marketing, Business Strategy, Strategic Marketing, Target Market, Consumer Behaviour, Performance Measurement, Report Writing, Analysis, Financial Acumen
Mixed · Course · 1 - 4 Weeks
Duke University
Skills you'll gain: Predictive Modeling, Predictive Analytics, Microsoft Excel, Data-Driven Decision-Making, Business Analytics, Data Analysis, Business Risk Management
Beginner · Course · 1 - 3 Months

Skills you'll gain: Google Gemini, Generative AI, Prompt Engineering, ChatGPT, Search Engine Optimization, Data Ethics, Performance Measurement, Web Analytics and SEO, Content Creation, AI Personalization, Lead Generation, Metadata Management, Content Strategy, Information Architecture
Beginner · Course · 1 - 3 Months

Multiple educators
Skills you'll gain: Dashboard, Web Scraping, Pseudocode, Jupyter, Algorithms, Data Literacy, Data Mining, Data Analysis, Data Presentation, Correlation Analysis, Pandas (Python Package), NumPy, Data Import/Export, Programming Principles, Predictive Modeling, Computer Programming Tools, Data Science, Unsupervised Learning, Machine Learning, Project Management
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Customer Relationship Management, Customer Relationship Management (CRM) Software, Customer Data Management, Customer Analysis, Organizational Strategy, Marketing Automation, Case Studies, Market Analysis, Analysis, Business Strategy, Spatial Data Analysis, Automation, Auditing, Business Metrics
Mixed · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Surveys, Statistical Hypothesis Testing, Quantitative Research, Statistical Analysis, Marketing Analytics, Market Research, Data Analysis, Marketing, Target Market, Market Analysis, Regression Analysis, Sample Size Determination, Quality Control
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Data Storytelling, Data Presentation, Interactive Data Visualization, Data Visualization, Dashboard, Data Visualization Software, IBM Cognos Analytics, Microsoft Excel, Looker (Software), Scatter Plots, Tree Maps, Pivot Tables And Charts, Histogram, Data Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Adobe Illustrator, Adobe Photoshop, Responsible AI, Generative AI, Visual Design, Graphic Design, User Interface and User Experience (UI/UX) Design, Logo Design, Generative AI Agents, Content Creation, Digital Design, File Management, Design Reviews, Project Design, Prompt Engineering, Image Analysis, Client Services, Marketing Collateral, Branding, Storytelling
Beginner · Professional Certificate · 3 - 6 Months