Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Pennsylvania
Skills you'll gain: FinTech, Portfolio Management, Consumer Lending, Return On Investment, Blockchain, Cryptography, Credit/Debit Card Processing, Digital Assets, Financial Services, Payment Processing, Investments, Lending and Underwriting, Investment Management, Technology Strategies, Emerging Technologies, Risk Analysis, Fundraising and Crowdsourcing, Asset Management, Financial Market, Market Analysis
Beginner · Specialization · 3 - 6 Months

University of California San Diego
Skills you'll gain: Big Data, Apache Hadoop, Scalability, Data Processing, Data Science, Distributed Computing, Unstructured Data, Data Infrastructure, Data Analysis
Mixed · Course · 1 - 3 Months

Skills you'll gain: Peer Review, Data Modeling, Jupyter, Data Collection, Business Analysis, Data Science, Decision Tree Learning, Predictive Modeling, Software Development Methodologies, Data Processing, Business Requirements, Data Cleansing, Data Analysis, Data Mining, Data Quality, Data Transformation, User Feedback, Feature Engineering, Stakeholder Engagement
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Business Strategy, Organizational Strategy, Strategic Leadership, Strategic Thinking, Business Management, Business Modeling, Strategic Decision-Making, Competitive Analysis, Value Propositions, Market Analysis, Innovation, Analysis
Build toward a degree
Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: Event Management, Event Marketing, Event Planning, Logistics Management, Hospitality, Logistics, Planning, Operations Management, Budgeting, Vendor Management, Marketing Design, Coordination
Beginner · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Content Development and Management, Client Services, Content Strategy, Presentations, Digital Marketing, Project Management, Competitive Analysis, Business Strategy
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Keras (Neural Network Library), Tensorflow, Artificial Neural Networks, Deep Learning, Customer Analysis, Predictive Modeling, Data Processing, Feature Engineering, Predictive Analytics, Exploratory Data Analysis, Data Cleansing, Software Installation
Mixed · Course · 1 - 4 Weeks

University of California, Irvine
Skills you'll gain: Business Planning, Feasibility Studies, Entrepreneurship, Market Opportunities, Innovation, New Business Development, Business Strategies, Ideation, Business Process, Financial Analysis, Business Operations, Marketing
Mixed · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Customer Retention, Loyalty Programs, Brand Loyalty, Customer Relationship Management, Customer Insights, Marketing Analytics, Customer Acquisition Management, Marketing Effectiveness, Customer Analysis, Marketing Strategies, Return On Investment, Consumer Behaviour, Growth Strategies, Predictive Modeling
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Regression Analysis, Statistical Hypothesis Testing, Data Analysis, Advanced Analytics, Statistical Analysis, Correlation Analysis, Analytical Skills, Business Analytics, Supervised Learning, Statistical Modeling, Scikit Learn (Machine Learning Library), Variance Analysis, Predictive Modeling, Probability & Statistics, Exploratory Data Analysis, Machine Learning, Python Programming
Advanced · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Strategic Communication, Target Audience, Advertising, Campaign Management, Advertising Campaigns, Communication Planning, Media Strategy, Marketing Communications, Social Media Campaigns, Key Performance Indicators (KPIs), Promotions and Campaigns, Public Relations, Communication Strategies, Marketing Effectiveness, Paid media, Marketing, Communication, Business Strategy, Business Communication, Business Process
Beginner · Specialization · 1 - 3 Months

Coursera
Skills you'll gain: Facebook, Social Media, Social Media Management, Instagram, Administration, Marketing Automation, Content Development and Management, Marketing, Automation
Beginner · Guided Project · Less Than 2 Hours