Google Analytics courses can help you learn data tracking, user behavior analysis, conversion optimization, and reporting techniques. You can build skills in interpreting metrics, creating dashboards, and setting up goals to measure success. Many courses introduce tools like Google Tag Manager and Google Data Studio, which enhance your ability to visualize data and automate tracking processes, making it easier to derive actionable insights from your analytics.

University of California, Davis
Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Content Development and Management, Client Services, Content Strategy, Presentations, Digital Marketing, Project Management, Competitive Analysis, Business Strategy
Intermediate · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Product Strategy, Marketing, Integrated Marketing Communications, Strategic Marketing, Marketing Management, Product Lifecycle Management, Marketing Planning, Marketing Communications, Advertising, Marketing Strategies, Marketing Channel, Consumer Behaviour, Promotional Strategies, Value Propositions, Market Analysis, Revenue Management, Brand Management, Writing
Build toward a degree
Beginner · Course · 1 - 3 Months

Skills you'll gain: Interviewing Skills, Marketing Analytics, Registration, Social Media Marketing, Digital Marketing, Data Analysis, Professional Networking, Statistical Analysis
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Big Data, Internet Of Things, Social Network Analysis, Text Mining, Apache Hadoop, Business Intelligence, Data Analysis Software, Unstructured Data, Analytics, Real Time Data, Cloud Computing, Data Science, Marketing Analytics, Fraud detection
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Storytelling, Data Presentation, Data Visualization, Rmarkdown, Stakeholder Communications, Data Ethics, Data-Driven Decision-Making, Data Cleansing, Tableau Software, Spreadsheet Software, Data Validation, Data Visualization Software, Ggplot2, Data Integration, Dashboard, Data Integrity, Data Transformation, Data Collection, Case Studies, Interviewing Skills
Beginner · Professional Certificate · 3 - 6 Months

University of Pennsylvania
Skills you'll gain: R Programming, R (Software), Statistical Analysis, Statistical Methods, Statistical Modeling, Data Analysis, Probability & Statistics, Regression Analysis, Research Design, Graph Theory
Intermediate · Course · 1 - 3 Months

LearnQuest
Skills you'll gain: Data Ethics, Responsible AI, Predictive Modeling, OpenAI, Algorithms, Data Collection, Machine Learning, Predictive Analytics, Information Privacy, Artificial Intelligence, Game Theory, Large Language Modeling, Ethical Standards And Conduct, Personally Identifiable Information, Statistical Modeling, Machine Learning Algorithms, Analytical Skills, Artificial Intelligence and Machine Learning (AI/ML), Analysis, Risk Modeling
Beginner · Specialization · 3 - 6 Months

University of Pennsylvania
Skills you'll gain: Human Capital, Employee Retention, Workforce Development, Employee Training, Talent Management, Digital Transformation, Organizational Strategy, Employee Engagement, Supply Chain Management, Human Resources Management and Planning, E-Commerce, Customer experience strategy (CX), Supply Chain, Workforce Management, Brand Strategy, Analytics, Brand Management, Marketing Strategies, Customer Insights, Performance Management
Beginner · Specialization · 1 - 3 Months

ESSEC Business School
Skills you'll gain: Case Studies, Digital Transformation, Advanced Analytics, Business Analytics, Business Analysis, Predictive Analytics, Data Analysis, Analytical Skills, Analysis, Value Propositions, Customer Analysis, Business Consulting, Business Transformation, Big Data
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: ChatGPT, Microsoft Excel, Excel Formulas, Data Cleansing, Text Mining, Data Manipulation, Data Analysis Software, Unstructured Data, Generative AI, Prompt Engineering, Business Analytics, Data Management
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Apache Spark, PySpark, Applied Machine Learning, Big Data, Data Storage Technologies, Statistical Machine Learning, Data Pipelines, Machine Learning Algorithms, Machine Learning, Data Processing, Data Science, Statistical Analysis
Intermediate · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Surveys, Data Collection, Research Design, Data Quality, Data Analysis, Data Validation, Sampling (Statistics), Big Data, Statistical Methods
Intermediate · Course · 1 - 4 Weeks