Sales courses can help you learn negotiation techniques, customer relationship management, sales strategy development, and effective communication skills. You can build expertise in lead generation, closing deals, and understanding buyer psychology. Many courses introduce tools like CRM software and sales analytics platforms, that support tracking performance and managing customer interactions.

Coursera
Skills you'll gain: Salesforce, Salesforce Development, Systems Integration, Customer Relationship Management, Customer Relationship Management (CRM) Software, Data Integration, Contract Management, Responsible AI, Web Services, Business Reporting, Data Ethics, Artificial Intelligence, Application Programming Interface (API), Artificial Intelligence and Machine Learning (AI/ML), Security Controls, Customer Data Management, Analytics, Restful API, Sales Process, Data Security
Advanced · Specialization · 1 - 4 Weeks

Skills you'll gain: Target Audience, Facebook, Advertising, Online Advertising, Social Media Campaigns, Paid media, Marketing, Social Media, Customer Data Management, Digital Marketing
Advanced · Guided Project · Less Than 2 Hours

Skills you'll gain: Canva (Software), Design, Digital Design, Product Design, Graphic and Visual Design Software, Creative Design, Color Theory, Graphic Design, Intellectual Property, E-Commerce, Direct Selling, Digital Content, Digital Assets, Marketing, Marketing Materials
Advanced · Guided Project · Less Than 2 Hours

Skills you'll gain: Marketing Collateral, Marketing Materials, Canva (Software), Promotional Materials, Business Marketing, Marketing Design, Marketing, Creative Design, Business, Design, Graphic and Visual Design, Graphic Design, Design Elements And Principles
Advanced · Guided Project · Less Than 2 Hours

Skills you'll gain: Canva (Software), Design, Process Mapping, Brochures, Marketing Collateral, Graphic Design, Presentations, Content Creation, Marketing Materials, Color Theory, Portfolio Management, Brand Awareness
Advanced · Guided Project · Less Than 2 Hours

Skills you'll gain: Sales Management, Strategic Leadership, Sales Strategy, Business Leadership, Growth Strategies, Customer Relationship Management, Team Motivation, Organizational Strategy, Plan Execution, Leadership Development, Business Strategy, Team Performance Management, Strategic Decision-Making, Customer experience strategy (CX), Team Management, Risk Analysis, Communication, Growth Mindedness, Milestones (Project Management)
Advanced · Course · 1 - 3 Months

Skills you'll gain: Business Analysis, Analysis, Business Process, Business Requirements, Business Strategies, Stakeholder Analysis, Requirements Management, Customer Relationship Management, Risk Management
Advanced · Course · 1 - 4 Weeks

Tecnológico de Monterrey
Skills you'll gain: Value Propositions, Entrepreneurship, Ideation, New Product Development, Business Modeling, Sales Presentations, Innovation, New Business Development, Business Planning, Presentations, Strategic Thinking, Business Strategies, Competitive Analysis, Market Research
Advanced · Course · 1 - 3 Months

Tecnológico de Monterrey
Skills you'll gain: Succession Planning, Innovation, Business Modeling, Value Propositions, Governance, Entrepreneurship, Lean Methodologies, Leadership and Management, Leadership, Business Leadership, Corporate Strategy, New Product Development, Ideation, Strategic Leadership, Business Strategy, Sales Presentations, Leadership Development, New Business Development, Talent Management, Business Planning
Advanced · Specialization · 3 - 6 Months

Skills you'll gain: Email Automation, Search Engine Optimization, E-Commerce, Order Management, Marketing Automation, Product Improvement, Real Time Data, Driving engagement, Payment Processing and Collection
Advanced · Course · 1 - 3 Months

Skills you'll gain: Generative AI, LLM Application, Prompt Engineering, Training Programs, Large Language Modeling, Program Evaluation, Applied Machine Learning, Data Processing, Benchmarking, Artificial Neural Networks
Advanced · Course · 1 - 3 Months

Skills you'll gain: Digital Advertising, Paid media, Presentations, Social Media Campaigns, Advertising Campaigns, Digital Marketing, Web Analytics, Search Engine Optimization, Content Strategy, LinkedIn, Content Marketing, Social Media Marketing, Marketing Analytics, Target Audience, E-Commerce, Social Media Strategy, Smart Goals, Business Analysis, Market Analysis
Advanced · Course · 1 - 3 Months
Browse the sales courses below—popular starting points on Coursera.
Start by thinking about what you want to improve—are you building basic selling skills, transitioning into B2B or tech sales, or leading a team?
These beginner-friendly courses are great for learners with little to no formal sales experience:
Yes. You can start learning sales topics on Coursera for free in two ways:
If you want to keep learning, earn a certificate in sales topics, or unlock full course access after the preview or trial, you can upgrade or apply for financial aid.
You’ll learn how to build relationships with customers, understand buyer behavior, present solutions, handle objections, and close deals. Some courses also cover sales technologies like CRMs, pipeline management, and data-driven selling techniques.
No prior experience is required. Many Coursera sales courses are designed for beginners and walk you through core concepts step by step. You can also find more advanced courses if you're already working in sales and want to grow your skills.