Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.
Skills you'll gain: Personalized Campaigns, Inside Sales, Sales Process, Sales Strategy, Email Automation, AI Personalization, Sales Management, HubSpot CRM, Sales, Sales Prospecting, ChatGPT, Driving engagement, Anthropic Claude, Customer Relationship Management (CRM) Software, Customer Engagement, AI Integrations, Campaign Management, Automation, Analytics
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Event Marketing, Target Audience, Adobe Express, Marketing Materials, Promotional Materials, Goal Setting, Events and Conferences, Promotions and Campaigns, Campaign Planning, Promotional Strategies, Marketing Collateral, Community Outreach, Content Creation, Event Planning, Copywriting, Visual Design, Marketing Channel, Graphic Design, Branding, Strategic Partnership
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Social Media Campaigns, Content Scheduling, Social Media Management, Social Media, Social Media Content, Social Media Marketing, Social Media Strategy, Keyword Research, Campaign Management, Content Creation, Digital Marketing Tools, Target Market, Driving engagement, User Accounts
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Brand Awareness, Branding, Brand Strategy, Style Guides, Brand Loyalty, Logo Design, Brand Marketing, Brand Management, Digital Design, Auditing, Typography, Digital Brand Strategy, Content Strategy, Graphic and Visual Design, Stakeholder Communications, Design Reviews, Case Studies, Report Writing, Consumer Behaviour
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Project Risk Management, Project Controls, Dependency Analysis, Case Studies, Project Schedules, Scheduling, Risk Mitigation, Risk Analysis, Communication Planning
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Target Audience, Social Media Marketing, Social Media, Customer Insights, Online Advertising, Social Media Analytics, Advertising, Social Media Strategy, Presentations, Web Presence
Intermediate · Guided Project · Less Than 2 Hours

Skillshare
Skills you'll gain: User Interface (UI), User Interface (UI) Design, Responsive Web Design, User Interface and User Experience (UI/UX) Design, User Experience Design, Digital Design, Web Design, User Experience, Motion Graphics, Adobe XD, Interactive Design, No-Code Development, Graphic and Visual Design, Layout Design, Prototyping, Graphic Design, Design Elements And Principles, Augmented and Virtual Reality (AR/VR), Style Guides, Digital Publishing
Beginner · Course · 1 - 3 Months

Alex Genadinik
Skills you'll gain: ChatGPT, Artificial Intelligence, AI literacy, OpenAI, Generative AI, Business Writing, Writing, Content Creation, Market Opportunities, Blogs, New Business Development, Content Performance Analysis, Emerging Technologies, Adaptability
Mixed · Course · 1 - 4 Weeks

Alex Genadinik
Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Blogs, Digital Marketing Tools, Competitive Analysis, Quality Assessment, Content Creation
Mixed · Course · 1 - 3 Months

Skills you'll gain: Salesforce, Customer Relationship Management, Customer Relationship Management (CRM) Software, AI Enablement, Responsible AI, Salesforce Development, Data Ethics, Customer Analysis, AI literacy, Artificial Intelligence, AI Integrations, Customer Data Management, Automation, Analytics, Generative AI, Predictive Modeling, Natural Language Processing
Intermediate · Course · 1 - 4 Weeks

HubSpot Academy
Skills you'll gain: HubSpot CRM, Sales Management, Service Level Agreement, Sales Process, Workflow Management, Prospecting and Qualification, Inside Sales, Dashboard, Service Level, Management Reporting, Email Marketing, Performance Metric, Key Performance Indicators (KPIs), Prioritization, Auditing
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Facebook, Social Media Marketing, Social Media Content, Social Media, Social Media Management, Advertising, Marketing Design, Data Visualization, Content Creation, Shared Media, Graphic Design, User Accounts, Account Management
Beginner · Guided Project · Less Than 2 Hours