Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Coursera
Skills you'll gain: Dashboard, Conversion Funnel Analysis, Dashboard Creation, Data Storytelling, Marketing Budgets, Looker (Software), Customer Retention, SQL, Data Visualization, Marketing Analytics, Customer Insights, Tableau Software, Statistical Analysis, Predictive Analytics, Business Intelligence, Data Analysis, Time Series Analysis and Forecasting, Data-Driven Decision-Making, R Programming, Python Programming
Intermediate · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Facebook, Social Media Marketing, Social Media Content, Social Media, Social Media Management, Advertising, Marketing Design, Data Visualization, Content Creation, Shared Media, Graphic Design, User Accounts, Account Management
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Sales Presentations, Proposal Writing, Proposal Development, Business Writing, Presentations, Company, Product, and Service Knowledge, Business Strategy, Entrepreneurship
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Product Management, Product Lifecycle Management, Technical Product Management, Product Planning, Product Marketing, Product Improvement, Product Strategy, Financial Statement Analysis, Profit and Loss (P&L) Management, Financial Analysis, Stakeholder Management, Product Development, People Management, Financial Acumen, Leadership Studies, Financial Statements, Leadership and Management, Stakeholder Engagement, Cost Benefit Analysis, Go To Market Strategy
Intermediate · Course · 1 - 3 Months

University of Leeds
Skills you'll gain: Resource Allocation, Production Planning, Graph Theory, Data-Driven Decision-Making, Production Schedule, Decision Making, Mathematical Modeling, Network Planning And Design, Mathematical Software, Model Optimization, Computational Logic, Algorithms, Cryptography
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Content Scheduling, Digital Marketing Tools, Content Performance Analysis, Social Media Management, Social Media Content, Key Performance Indicators (KPIs), Social Media Analytics, Data-Driven Marketing, Social Media, Campaign Management, Digital Marketing Campaigns, Performance Metric, Business Metrics, Performance Measurement, Data Analysis, Content Development and Management
Beginner · Course · 1 - 4 Weeks

Board Infinity
Skills you'll gain: AI Personalization, Personalized Campaigns, Cross-Channel Marketing, Brand Marketing, AI powered creativity, Content Performance Analysis, Marketing Strategies, Marketing Effectiveness, Campaign Planning, Advertising Campaigns, Data-Driven Marketing, Marketing Automation, Digital Brand Strategy, Campaign Management, Performance marketing, AI Enablement, Performance Analysis, AI Integrations, Information Privacy, Generative AI
Advanced · Course · 1 - 4 Weeks

Skills you'll gain: Key Performance Indicators (KPIs), Dashboard, Stakeholder Communications, Data Storytelling, Microsoft Outlook, Dashboard Creation, Performance Measurement, Email Marketing, Google Analytics, Business Intelligence, Data-Driven Marketing, Stakeholder Engagement, Content Performance Analysis, Performance Metric, Performance Reporting, Business Metrics, A/B Testing, Campaign Management, Strategic Planning, Data Visualization
Intermediate · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Email Marketing, Campaign Management, Campaign Planning, Marketing Planning, Marketing Effectiveness, Promotional Materials, Target Audience, Promotions and Campaigns, Workflow Management, Direct Marketing
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Presentations, Marketing Collateral, Marketing Design, Marketing Materials, Social Media Content, Promotional Materials, Shared Media, Social Media, Content Creation, Content Marketing, Marketing, Email Marketing, Advertising, Graphic Design, Business Communication, User Accounts
Beginner · Guided Project · Less Than 2 Hours

Alex Genadinik
Skills you'll gain: LinkedIn, Coaching, Customer Acquisition Management, Productivity, Program Management, Web Presence, Revenue Management, Mentorship, Target Market, Professional Networking, Professional Development, Marketing Strategies, Branding, Business Strategy
Mixed · Course · 1 - 3 Months

Skills you'll gain: Target Audience, Prioritization, Goal Setting, Target Market, Business Planning, Smart Goals, Business Priorities, Business Strategy, Marketing Strategies, Entrepreneurship, Marketing Channel, Revenue Management, Business Strategies, Marketing Planning, Strategic Thinking, Plan Execution, Decision Making
Beginner · Course · 1 - 4 Weeks