Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

ESSEC Business School
Skills you'll gain: Revenue Management, Hospitality Management, Competitive Analysis, Digital Marketing, Data-Driven Decision-Making, Stakeholder Communications, Forecasting, Budgeting, Demand Generation, Hotel Operations, Asset Management, Hospitality, Marketing, Financial Forecasting, Strategic Marketing, Target Market, Financial Analysis, Strategic Planning, Marketing Channel, Business Modeling
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Closing (Sales), Overcoming Objections, Consultative Selling, Sales, Solution Selling, Sales Presentations, Sales Strategy, Sales Process, Communication, Sales Prospecting, Negotiation, Customer Engagement, Business Ethics, Customer Relationship Management (CRM) Software, Relationship Building, Personalized Service
Beginner · Course · 1 - 4 Weeks

IE Business School
Skills you'll gain: Financial Policy, International Finance, Economics, Economic Development, Economics, Policy, and Social Studies, Demography, Public Policies, Market Opportunities, International Relations, Tax, Business Economics, Financial Market, Global Marketing, Social Sciences, Political Sciences, Market Data, Fiscal Management, Risk Analysis, Social Studies, Analysis
Intermediate · Specialization · 3 - 6 Months

Alex Genadinik
Skills you'll gain: Order Management, Logistics Management, Order Fulfillment, Product Knowledge, Inventory Control, Account Management, Revenue Management, Automation, Supplier Management, Business Risk Management, Product Strategy, E-Commerce, AI Enablement, Merchant Services, Profit and Loss (P&L) Management
Mixed · Course · 1 - 3 Months

Skills you'll gain: Cascading Style Sheets (CSS), Debugging, Search Engine Optimization, PHP (Scripting Language), jQuery, Hypertext Markup Language (HTML), MySQL, WordPress, Web Applications, Application Programming Interface (API), Web Development, Content Management Systems, Restful API, Javascript, Application Deployment, Cloud Hosting, Program Development, Object Oriented Programming (OOP), Servers, Development Environment
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: User Experience Design, Usability Testing, Prototyping, User Centered Design, Mockups, Wireframing, Persona (User Experience), Adobe XD, User Interface (UI), Cross Platform Development, Figma (Design Software), User Research, Web Design, Responsive Web Design, Web Applications, Information Architecture
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Solution Selling, Budget Management, Account Strategy, Productivity Software, Financial Management, Financial Data, Consultative Selling, Administrative Support, Negotiation, Sales Process, Business Ethics, Customer Relationship Management (CRM) Software, Contract Negotiation, Key Performance Indicators (KPIs), Account Management, Microsoft Copilot, Client Services, Content Management, Relationship Building, Generative AI
Advanced · Professional Certificate · 3 - 6 Months

University of Michigan
Skills you'll gain: Influencing, Persuasive Communication, Leadership, Professional Networking, Initiative and Leadership, Relationship Building, Public Speaking, Decision Making, Negotiation, People Development, Social Skills, Organizational Structure
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: AI Personalization, Agentic systems, Competitive Intelligence, Sales Management, Sales Strategy, Sales, AI Enablement, Customer Analysis, Customer Relationship Management, Sales Presentations, Real Time Data, Automation, Proposal Development, Case Studies
Intermediate · Course · 1 - 4 Weeks

Creo Incubator
Skills you'll gain: Entrepreneurial Finance, Business Strategy, Entrepreneurship, Financial Forecasting, Business Planning, Business Valuation, Fundraising, Mergers & Acquisitions, Financial Modeling, Finance, Financial Analysis, Presentations, Accounting, Investments, Business Metrics, Competitive Analysis, Value Propositions, Market Analysis
Advanced · Course · 1 - 4 Weeks

CertNexus
Skills you'll gain: Artificial Intelligence, AI Enablement, AI Product Strategy, Artificial Intelligence and Machine Learning (AI/ML), Business Requirements, Responsible AI, AI Security, Data Ethics, Process Improvement, Process Improvement and Optimization, Environmental Social And Corporate Governance (ESG), Cloud Computing, Process Optimization, User Experience, Customer Service, Big Data, Data Security, Operational Efficiency, Marketing, Data Quality
Mixed · Course · 1 - 4 Weeks

University of Illinois at Urbana-Champaign
Skills you'll gain: Data Storytelling, Process Improvement, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Management Accounting, Risk Management, Machine Learning Algorithms, Corporate Tax, Team Leadership, Social Determinants Of Health, Marketing Analytics, Financial Auditing, Data Visualization, Descriptive Statistics, Business Strategy, Variance Analysis, Generative AI, Financial Market
Credit offered
Graduate Certificate · 6 - 12 Months