Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Northwestern University
Skills you'll gain: Marketing Budgets, Blogs, Social Media Analytics, Social Media Marketing, Integrated Marketing Communications, Social Media, Peer Review, Social Media Management, Key Performance Indicators (KPIs), Social Media Strategy, Business Marketing, Real Time Data, Marketing Effectiveness, Content Marketing, Strategic Marketing, Driving engagement, Marketing Strategies, Analytics, Digital Marketing, ChatGPT
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Photo Editing, Facebook, Digital Advertising, Graphic Design, Marketing Design, Marketing Materials, Online Advertising, Social Media Content, Social Media Marketing, Advertising, Social Media, Digital Marketing Tools, Dashboard, Marketing, User Accounts, Business
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Storytelling, Media Planning, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Order Fulfillment, Paid media, Social Media Management, Online Advertising, Search Engine Optimization, Performance Measurement, Spreadsheet Software, Client Services, Campaign Management, E-Commerce, Loyalty Programs, Marketing, Web Presence, Interviewing Skills
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

Coursera
Skills you'll gain: Canva (Software), Social Media Content, Content Creation, Content Performance Analysis, Social Media Marketing, Marketing Effectiveness, Content Development and Management, Video Production, Digital Media Strategy, Style Guides, Digital Design, Graphic Design, Graphic and Visual Design, Marketing Analytics, Web Analytics, Video Editing, Performance Measurement, Brand Management, Key Performance Indicators (KPIs), Drive Engagement
Beginner · Specialization · 3 - 6 Months

SkillUp
Skills you'll gain: Social Media Management, Social Media, Social Media Content, Social Media Marketing, Social Media Strategy, Content Scheduling, Social Media Campaigns, Content Creation, Social Media Analytics, Instagram, TikTok, Content Development and Management, Content Performance Analysis, Content Strategy, Growth Strategies, Content Optimization, Drive Engagement, Digital Marketing, Brand Awareness, Market Research
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Digital Media Strategy, Marketing Planning
Beginner · Course · 1 - 4 Weeks

University of Virginia
Skills you'll gain: AI Personalization, Marketing Strategies, Data-Driven Marketing, Digital Transformation, Marketing, Marketing Analytics, Network Model, Data-Driven Decision-Making, Machine Learning Algorithms, Personalized Campaigns, Artificial Intelligence, Digital Marketing, Business Strategy, Case Studies, Customer Insights, Competitive Analysis, Network Analysis, Customer Engagement, AI Integrations
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Storytelling, Performance Measurement, Digital Media Strategy, Performance Metric, Search Engine Marketing, Conversion Funnel Analysis, Data-Driven Decision-Making, Search Engine Optimization, Branding, Web Analytics and SEO, Digital Marketing, Customer Engagement, Marketing Planning, Marketing Strategies, Marketing, E-Commerce, Email Marketing, Brand Awareness, Marketing Analytics, Performance marketing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Meta Ads Manager, A/B Testing, Data-Driven Marketing, Marketing Analytics, Advertising Campaigns, Campaign Management, Data Presentation, Presentations, Online Advertising, Marketing Effectiveness, Content Performance Analysis, Paid media, Social Media Campaigns, Advertising, Marketing Strategies, Conversion Funnel Analysis, Social Media Marketing, Facebook, Data-Driven Decision-Making, Data Analysis
Beginner · Course · 1 - 3 Months

University of Maryland, College Park
Skills you'll gain: Search Engine Marketing, Search Engine Optimization, Web Analytics and SEO, Digital Marketing, Online Advertising, Return On Investment, Media Planning, Consumer Behaviour, Cross-Channel Marketing, Marketing, Digital Media Strategy, Digital Advertising, Digital Marketing Tools, Digital Brand Strategy, Marketing Channel, Social Media Marketing, Marketing Budgets, Marketing Strategies, Marketing Effectiveness, Business Analysis
Beginner · Course · 1 - 3 Months

Skills you'll gain: Google Ads, Search Engine Optimization, Digital Marketing, Keyword Research, Digital Advertising, Target Audience, Search Engine Marketing, Online Advertising, Persona Development, Customer Analysis, Conversion Funnel Analysis, Content Optimization, Marketing Strategy and Techniques, Advertising Campaigns, Marketing Strategies, Customer Engagement
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Performance marketing, Campaign Management, Pay Per Click Advertising, Google Ads, Meta Ads Manager, Paid media, Online Advertising, Advertising Campaigns, Digital Advertising, Digital Marketing Campaigns, Marketing Budgets, Keyword Research, Promotions and Campaigns, Marketing Effectiveness, Search Engine Marketing, Marketing Analytics, Performance Analysis, Budget Management, Cost Benefit Analysis, Survey Creation
Beginner · Course · 1 - 3 Months