Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

CertNexus
Skills you'll gain: Data Science, Data Strategy, Internet Of Things, AI Product Strategy, Analytics, Big Data, Data Collection, Artificial Intelligence, Descriptive Analytics, Artificial Intelligence and Machine Learning (AI/ML), Predictive Analytics, Process Optimization, Process Improvement and Optimization, Cloud Computing, Operations, Marketing, Operational Efficiency, Customer Service, User Experience, Prototyping
Mixed · Course · 1 - 3 Months
IE Business School
Skills you'll gain: Brand Strategy, Branding, Production Planning, Content Marketing, Advertising Campaigns, Storytelling, Content Creation, Customer experience strategy (CX), Brand Awareness, Logo Design, Brand Management, Advertising, Marketing Design, Creative Design, Marketing Communications, Business Ethics, Journalism, Behavioral Economics, Creativity, Communication
Beginner · Specialization · 3 - 6 Months
University of Pennsylvania
Skills you'll gain: Marketing, Strategic Marketing, Marketing Strategies, Brand Management, Consumer Behaviour, Brand Strategy, Go To Market Strategy, Marketing Communications, New Business Development, Customer Insights, Market Opportunities
Beginner · Course · 1 - 4 Weeks

LearnQuest
Skills you'll gain: Sales Training, Inside Sales, Closing (Sales), Regional Sales, Sales Enablement, Sales Management, Sales Prospecting, Active Listening, Customer Relationship Management (CRM) Software, Meeting Facilitation, Marketing Automation, Discussion Facilitation, Customer Analysis, Virtual Teams, Stakeholder Analysis, Customer Insights, Negotiation, Needs Assessment, Data Storytelling, Emotional Intelligence
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Brand Strategy, Adobe Express, Presentations, Branding, Creative Design, Target Audience, Visual Design, Typography, Adobe Creative Cloud, Storytelling, Adobe Illustrator, Diversity and Inclusion, Adobe Acrobat, Color Theory, Creative Thinking, Creative Problem-Solving, Digital Assets, Communication, Entrepreneurship, Digital Marketing
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Canva (Software), Logo Design, Branding, Brand Strategy, Style Guides, Typography, Brand Management, Creative Design, Marketing Design, Graphic Design, Color Theory, Graphic and Visual Design, Digital Design, Governance, Asset Management, Layout Design, Scalability
Beginner · Course · 1 - 4 Weeks

ESSEC Business School
Skills you'll gain: Revenue Management, Hospitality Management, Competitive Analysis, Digital Marketing, Data-Driven Decision-Making, Stakeholder Communications, Forecasting, Budgeting, Demand Generation, Hotel Operations, Asset Management, Hospitality, Marketing, Financial Forecasting, Strategic Marketing, Target Market, Financial Analysis, Strategic Planning, Marketing Channel, Business Modeling
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Closing (Sales), Overcoming Objections, Consultative Selling, Sales, Solution Selling, Sales Presentations, Sales Strategy, Sales Process, Communication, Sales Prospecting, Negotiation, Customer Engagement, Business Ethics, Customer Relationship Management (CRM) Software, Relationship Building, Personalized Service
Beginner · Course · 1 - 4 Weeks

IE Business School
Skills you'll gain: Financial Policy, International Finance, Economics, Economic Development, Economics, Policy, and Social Studies, Demography, Public Policies, Market Opportunities, International Relations, Tax, Business Economics, Financial Market, Global Marketing, Social Sciences, Political Sciences, Market Data, Fiscal Management, Risk Analysis, Social Studies, Analysis
Intermediate · Specialization · 3 - 6 Months

Alex Genadinik
Skills you'll gain: Order Management, Logistics Management, Order Fulfillment, Product Knowledge, Inventory Control, Account Management, Revenue Management, Automation, Supplier Management, Business Risk Management, Product Strategy, E-Commerce, AI Enablement, Merchant Services, Profit and Loss (P&L) Management
Mixed · Course · 1 - 3 Months

Skills you'll gain: Sales Development, General Sales Practices, Phone Sales, Verbal Communication Skills, Communication, Communication Strategies, Marketing Psychology, Drive Engagement, Customer Engagement
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Supplier Management, Vendor Management, Vendor Relationship Management, Supplier Relationship Management, Strategic Sourcing, Procurement, Compliance Management, Data Integrity, Workflow Management, Data Quality, Market Analysis
Beginner · Course · 1 - 4 Weeks