• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Customer Journey

Customer Journey Courses

Customer journey courses can help you learn customer segmentation, touchpoint analysis, and experience mapping. You can build skills in crafting personalized marketing strategies, analyzing customer feedback, and optimizing conversion rates. Many courses introduce tools like customer relationship management (CRM) software, journey mapping tools, and analytics platforms that help you track customer interactions and measure the effectiveness of your strategies.


Popular Customer Journey Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    Universidad Nacional Autónoma de México

    Habilidades humanas y de negocios para negociar

    Skills you'll gain: Overcoming Objections, Negotiation, Active Listening, Communication, Relationship Building, Persuasive Communication, Customer Insights, Verbal Communication Skills, Empathy, Needs Assessment

    4.8
    Rating, 4.8 out of 5 stars
    ·
    331 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    P

    Packt

    Planning & Control with Oracle Primavera PPM Professional

    Skills you'll gain: Earned Value Management, Project Controls, Project Planning, Project Management Software, Cost Management, Budget Management, Performance Reporting, Process Improvement and Optimization, Configuration Management, Dashboard, System Configuration, Data Import/Export, Data Visualization

    4.7
    Rating, 4.7 out of 5 stars
    ·
    105 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Global Marketing: Building Iconic Brands

    Skills you'll gain: Global Marketing, Consumer Behaviour, Marketing Planning, Strategic Marketing, Marketing, Marketing Strategies, Promotional Strategies, Brand Awareness, Market Analysis, Brand Management, Cultural Diversity, Product Marketing, Strategic Planning

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    124 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Toronto

    GIS, Mapping, and Spatial Analysis Capstone

    Skills you'll gain: Spatial Analysis, Geographic Information Systems, Geospatial Mapping, ArcGIS, Data Visualization, Data Compilation, Data Mapping, Data Storytelling, Metadata Management, Data Integration, Data Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    322 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Unilever

    Advanced Tools for Digital Marketing Analytics

    Skills you'll gain: Marketing Automation, Marketing Analytics, Digital Marketing, MarTech, Predictive Analytics, Advanced Analytics, Predictive Modeling, Analytics, Marketing, Marketing Strategies, Customer Analysis, Digital Advertising, Marketing Channel, Data Analysis, Natural Language Processing, Automation, Data Ethics, Business Ethics, Video Production, Machine Learning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    63 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    MathWorks

    Data Processing and Feature Engineering with MATLAB

    Skills you'll gain: Feature Engineering, Dimensionality Reduction, Data Integration, Data Preprocessing, Exploratory Data Analysis, Data Visualization, Plot (Graphics), Matlab, Data Processing, Data Cleansing, Data Manipulation, Text Mining, Predictive Modeling, Unstructured Data, Image Analysis, Natural Language Processing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    351 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Entrepreneurial Mindset

    Skills you'll gain: Innovation, Business Modeling, Entrepreneurship, Lean Methodologies, Corporate Strategy, New Product Development, Business Strategy, New Business Development, Value Propositions, Customer Insights

    4.4
    Rating, 4.4 out of 5 stars
    ·
    50 reviews

    Advanced · Course · 1 - 4 Weeks

  • Status: Free
    Free
    L

    Ludwig-Maximilians-Universität München (LMU)

    高阶竞争策略(中文版)

    Skills you'll gain: Mergers & Acquisitions, Business Strategy, Customer Retention, Growth Strategies, Business Development, Competitive Analysis, E-Commerce, Market Analysis, Consumer Behaviour, Market Share, Regulatory Compliance

    4.8
    Rating, 4.8 out of 5 stars
    ·
    101 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Green Skills for a Sustainable and Just Future

    Skills you'll gain: Sustainable Development, Social Justice, Sustainable Systems, Geographic Information Systems, Organizational Change, Sustainable Business, Environmental Policy, Environmental Regulations, Geospatial Mapping, Organizational Effectiveness, Culture Transformation, Sustainability Reporting, Spatial Data Analysis, Environmental Social And Corporate Governance (ESG), Environmental Issue, Leadership, Social Determinants Of Health, Collaboration, Financial Analysis, Critical Thinking

    4.7
    Rating, 4.7 out of 5 stars
    ·
    49 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    P

    Pontificia Universidad Católica del Perú

    Fundamentos del Modelo de Negocio Canvas

    Skills you'll gain: Business Modeling, Strategic Partnership, Business Planning, Business Strategies, Entrepreneurship, Case Studies, Value Propositions, Business Development, Business Process, Target Market, Customer Analysis, Market Opportunities, Customer Relationship Management, Cost Accounting, Resource Management, Revenue Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    246 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Data Science for Marketing

    Skills you'll gain: Marketing Analytics, Classification And Regression Tree (CART), Probability & Statistics, AI Personalization, Statistical Software, Statistical Methods, Regression Analysis, Model Evaluation, Data-Driven Decision-Making, Data Ethics, Unsupervised Learning, Statistical Modeling, Data Visualization, Customer Analysis, Statistical Analysis, Predictive Analytics, Anomaly Detection, Advanced Analytics, Bayesian Network, Machine Learning

    4.9
    Rating, 4.9 out of 5 stars
    ·
    16 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Power Platform in Business Analysis

    Skills you'll gain: Microsoft Power Platform, Power BI, Microsoft Power Automate/Flow, Data Visualization, Interactive Data Visualization, Dashboard, Microsoft 365, No-Code Development, Business Process Automation, Data Analysis, Generative AI Agents, Application Development, Business Process, Data Integration

    4
    Rating, 4 out of 5 stars
    ·
    67 reviews

    Beginner · Course · 1 - 3 Months

Searches related to customer journey

customer journey mapping
customer journey map
customer journey analytics
genai for customer journey mapping
1…118119120…299

In summary, here are 10 of our most popular customer journey courses

  • Habilidades humanas y de negocios para negociar: Universidad Nacional Autónoma de México
  • Planning & Control with Oracle Primavera PPM Professional: Packt
  • Global Marketing: Building Iconic Brands: University of Illinois Urbana-Champaign
  • GIS, Mapping, and Spatial Analysis Capstone: University of Toronto
  • Advanced Tools for Digital Marketing Analytics: Unilever
  • Data Processing and Feature Engineering with MATLAB: MathWorks
  • Entrepreneurial Mindset: Tecnológico de Monterrey
  • 高阶竞争策略(中文版): Ludwig-Maximilians-Universität München (LMU)
  • Green Skills for a Sustainable and Just Future: University of Michigan
  • Fundamentos del Modelo de Negocio Canvas: Pontificia Universidad Católica del Perú

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok