Customer journey courses can help you learn customer segmentation, touchpoint analysis, and experience mapping. You can build skills in crafting personalized marketing strategies, analyzing customer feedback, and optimizing conversion rates. Many courses introduce tools like customer relationship management (CRM) software, journey mapping tools, and analytics platforms that help you track customer interactions and measure the effectiveness of your strategies.

Universidad Nacional Autónoma de México
Skills you'll gain: Overcoming Objections, Negotiation, Active Listening, Communication, Relationship Building, Persuasive Communication, Customer Insights, Verbal Communication Skills, Empathy, Needs Assessment
Mixed · Course · 1 - 3 Months

Skills you'll gain: Earned Value Management, Project Controls, Project Planning, Project Management Software, Cost Management, Budget Management, Performance Reporting, Process Improvement and Optimization, Configuration Management, Dashboard, System Configuration, Data Import/Export, Data Visualization
Beginner · Specialization · 3 - 6 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Global Marketing, Consumer Behaviour, Marketing Planning, Strategic Marketing, Marketing, Marketing Strategies, Promotional Strategies, Brand Awareness, Market Analysis, Brand Management, Cultural Diversity, Product Marketing, Strategic Planning
Build toward a degree
Beginner · Course · 1 - 3 Months

University of Toronto
Skills you'll gain: Spatial Analysis, Geographic Information Systems, Geospatial Mapping, ArcGIS, Data Visualization, Data Compilation, Data Mapping, Data Storytelling, Metadata Management, Data Integration, Data Management
Beginner · Course · 1 - 3 Months

Skills you'll gain: Marketing Automation, Marketing Analytics, Digital Marketing, MarTech, Predictive Analytics, Advanced Analytics, Predictive Modeling, Analytics, Marketing, Marketing Strategies, Customer Analysis, Digital Advertising, Marketing Channel, Data Analysis, Natural Language Processing, Automation, Data Ethics, Business Ethics, Video Production, Machine Learning
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Feature Engineering, Dimensionality Reduction, Data Integration, Data Preprocessing, Exploratory Data Analysis, Data Visualization, Plot (Graphics), Matlab, Data Processing, Data Cleansing, Data Manipulation, Text Mining, Predictive Modeling, Unstructured Data, Image Analysis, Natural Language Processing
Intermediate · Course · 1 - 3 Months

Tecnológico de Monterrey
Skills you'll gain: Innovation, Business Modeling, Entrepreneurship, Lean Methodologies, Corporate Strategy, New Product Development, Business Strategy, New Business Development, Value Propositions, Customer Insights
Advanced · Course · 1 - 4 Weeks
Ludwig-Maximilians-Universität München (LMU)
Skills you'll gain: Mergers & Acquisitions, Business Strategy, Customer Retention, Growth Strategies, Business Development, Competitive Analysis, E-Commerce, Market Analysis, Consumer Behaviour, Market Share, Regulatory Compliance
Mixed · Course · 1 - 3 Months

University of Michigan
Skills you'll gain: Sustainable Development, Social Justice, Sustainable Systems, Geographic Information Systems, Organizational Change, Sustainable Business, Environmental Policy, Environmental Regulations, Geospatial Mapping, Organizational Effectiveness, Culture Transformation, Sustainability Reporting, Spatial Data Analysis, Environmental Social And Corporate Governance (ESG), Environmental Issue, Leadership, Social Determinants Of Health, Collaboration, Financial Analysis, Critical Thinking
Beginner · Specialization · 3 - 6 Months

Pontificia Universidad Católica del Perú
Skills you'll gain: Business Modeling, Strategic Partnership, Business Planning, Business Strategies, Entrepreneurship, Case Studies, Value Propositions, Business Development, Business Process, Target Market, Customer Analysis, Market Opportunities, Customer Relationship Management, Cost Accounting, Resource Management, Revenue Management
Beginner · Course · 1 - 3 Months

University of Colorado System
Skills you'll gain: Marketing Analytics, Classification And Regression Tree (CART), Probability & Statistics, AI Personalization, Statistical Software, Statistical Methods, Regression Analysis, Model Evaluation, Data-Driven Decision-Making, Data Ethics, Unsupervised Learning, Statistical Modeling, Data Visualization, Customer Analysis, Statistical Analysis, Predictive Analytics, Anomaly Detection, Advanced Analytics, Bayesian Network, Machine Learning
Intermediate · Specialization · 3 - 6 Months

Microsoft
Skills you'll gain: Microsoft Power Platform, Power BI, Microsoft Power Automate/Flow, Data Visualization, Interactive Data Visualization, Dashboard, Microsoft 365, No-Code Development, Business Process Automation, Data Analysis, Generative AI Agents, Application Development, Business Process, Data Integration
Beginner · Course · 1 - 3 Months