About this Course
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Approx. 22 hours to complete

Suggested: 视频和测验共7.5小时...

Chinese (Simplified)

Subtitles: Chinese (Simplified), English, Portuguese (Brazilian)

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 22 hours to complete

Suggested: 视频和测验共7.5小时...

Chinese (Simplified)

Subtitles: Chinese (Simplified), English, Portuguese (Brazilian)

Learners taking this Course are

  • Teachers

Syllabus - What you will learn from this course

Week
1
1 hour to complete

维护顾客群 Maintaining your Customer Base

8 videos (Total 41 min), 1 reading, 1 quiz
8 videos
顾客忠诚度的重要性 Importance of Customer Loyalty 9m
转换成本的类型 Types of Switching Costs 9m
顾客价值及转换 Customer Value and Switching 5m
旧供应商 Old Suppliers 7m
顾客 Customers 3m
新供应商 New Suppliers 2m
小结 Wrap Up 1m
1 reading
资源:课件 Resource: Lecture Slides10m
1 practice exercise
维护顾客群 Maintaining your Customer Base 22m
Week
2
1 hour to complete

明智地定价 Determine your Prices Wisely

8 videos (Total 29 min), 1 reading, 1 quiz
8 videos
价格歧视 I:歧视的原因 Price Discrimination I: Reasons to Discriminate 2m
价格歧视 II:与产品差异化同步 Price Discrimination II: Synchronization with Product Differentiation 3m
一级价格歧视 First Degree Price Discrimination 3m
二级价格歧视 Second Degree Price Discrimination 10m
三级价格歧视 Third Degree Price Discrimination 3m
跨期定价 Intertemporal Pricing2m
小结 Wrap Up 1m
1 reading
资源:课件 Resource: Lecture Slides10m
1 practice exercise
明智地定价 Determine your Prices Wisely24m
Week
3
1 hour to complete

保持业务符合竞争规则 Keep Your Business Clean

9 videos (Total 39 min), 1 reading, 1 quiz
9 videos
竞争政策的原因 Reasons for Competition Policy 7m
手段 Instruments 1m
卡特尔协议 Cartel Agreements 3m
对卡特尔有利的因素 Factors Favoring Cartels 1m
示例 Examples 3m
定义市场及衡量市场势力 Defining Markets and Measuring Market Power 11m
市场圈定的形式 Forms of Market Forclosure 6m
小结 Wrap Up 57s
1 reading
资源:课件 Resource: Lecture Slides10m
1 practice exercise
保持业务符合竞争规则 Keep Your Business Clean 22m
Week
4
1 hour to complete

提高收益 Increase your Returns

11 videos (Total 50 min), 1 reading, 1 quiz
11 videos
网络商品 Network Goods 4m
网络效应 I:直接网络效应 Network Effects I: Direct Network Effects 7m
网络效应 II:间接网络效应 Network Effects II: Indirect Network Effects 4m
网络行业中的市场结构 Market Structure in Network Industries 5m
规模经济 Economies of Scale 3m
范围经济 Economies of Scope3m
规模和范围不经济 Diseconomies of Scale & Scope 3m
外购的原因 Reasons to Buy7m
自制的原因 Reasons to Make 5m
小结 Wrap Up 1m
1 reading
资源:课件 Resource: Lecture Slides10m
1 practice exercise
提高收益 Increase your Returns 20m
4.8
20 ReviewsChevron Right

Top reviews from 高阶竞争策略(中文版)

By YYJan 6th 2017

having studied competitive strategy and now moving on with advanced strategy course. It illustrate more details to me which will help the work. Also the knowledge obtained involve lots of new ideas.

By HZFeb 26th 2016

Not difficult to understand,interesting,helpful when making choices.

Instructor

Avatar

Tobias Kretschmer

Professor
Institute for Strategy, Technology and Organization

About Ludwig-Maximilians-Universität München (LMU)

As one of Europe's leading research universities, LMU Munich is committed to the highest international standards of excellence in research and teaching. Building on its 500-year-tradition of scholarship, LMU covers a broad spectrum of disciplines, ranging from the humanities and cultural studies through law, economics and social studies to medicine and the sciences....

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

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