• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Performance Marketing

Performance Marketing Courses

Performance marketing courses can help you learn digital advertising strategies, conversion rate optimization, search engine marketing, and social media advertising. You can build skills in data analysis, audience targeting, and crafting compelling ad copy. Many courses introduce tools like Google Ads, Facebook Ads Manager, and analytics platforms to help you track campaign performance and optimize your marketing efforts.

Popular Performance Marketing Courses and Certifications


  • E

    EDUCBA

    Master Financial Modeling & Business Analysis

    Skills you'll gain: Capital Budgeting, Financial Modeling, Cash Flows, Financial Statement Analysis, Financial Statements, Financial Analysis, Corporate Finance, Business Modeling, Financial Management, Finance, Working Capital, Financial Accounting, Return On Investment, Corporate Strategy, Financial Reporting, Income Statement, Equities, Business Metrics, Business, Income Tax

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Building, Optimizing, and Validating Machine Learning Models

    Skills you'll gain: Model Training, Model Optimization, Model Evaluation, Machine Learning Software, Applied Machine Learning, Predictive Modeling, Machine Learning Methods, Feature Engineering, Workflow Management, Verification And Validation, Machine Learning, Supervised Learning, Statistical Machine Learning, Statistical Modeling, Scikit Learn (Machine Learning Library), Benchmarking, Random Forest Algorithm, Performance Analysis, Cost Management, Resource Utilization

    Intermediate · Course · 1 - 3 Months

  • U

    University of Illinois Urbana-Champaign

    Fundamentals of Accounting

    Skills you'll gain: Balance Sheet, Financial Statements, Management Accounting, Performance Measurement, Income Statement, Financial Statement Analysis, Cost Accounting, Capacity Management, Operating Cost, Financial Reporting, Asset Management, Organizational Strategy, Performance Analysis, Financial Accounting, Operational Analysis, Financial Analysis, Budgeting, Operating Budget, Business Metrics, Cost Control

    ★ 4.6 (2.1K) · Beginner · Specialization · 3 - 6 Months

  • P

    Pragmatic AI Labs

    Build a Production SaaS Application with AI

    Skills you'll gain: Docker (Software), CI/CD, Containerization, LLM Application, Continuous Integration, Software As A Service, Product Development, Continuous Deployment, Commercialization, Large Language Modeling, Strategic Marketing, Software Development, Marketing Strategies, Application Deployment, Product Planning, Go To Market Strategy, API Design, Generative AI, Software Testing, GitHub

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Pennsylvania

    Microeconomics: The Power of Markets

    Skills you'll gain: Supply And Demand, Economics, Market Dynamics, Economics, Policy, and Social Studies, Market Analysis, Resource Allocation, Policy Analysis, Tax, Resource Utilization, Consumer Behaviour, Cost Benefit Analysis, Decision Making

    ★ 4.7 (1.7K) · Mixed · Course · 1 - 3 Months

  • M

    Madecraft

    Essential Lessons for First-time Managers

    Skills you'll gain: Delegation Skills, Accountability Frameworks, Team Leadership, Leadership Development, Professional Development, Team Building, Active Listening, Personal Integrity, Team Management, Leadership and Management, Growth Mindedness, Accountability, Leadership, People Management, Management Reporting, Key Performance Indicators (KPIs), Constructive Feedback, Personal Development, Employee Engagement, Communication

    Beginner · Course · 1 - 3 Months

  • J

    John Wiley & Sons

    Foundations of Corporate Valuation and Value Creation

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Business Valuation, Risk Management, Corporate Strategy, Business Risk Management, Corporate Finance, Equities, Corporate Sustainability, Financial Management, Return On Investment, Finance, Financial Analysis, Financial Market, Governance, Cash Flows, Risk Appetite, Business Strategies, Performance Measurement, Technology Strategies, Market Analysis

    Intermediate · Course · 1 - 3 Months

  • E

    Edureka

    Tableau Cloud and AI for Analytics

    Skills you'll gain: Agentic Workflows, Tableau Software, Data Governance, Collaborative Software, Agentic systems, Data Architecture, Enterprise Architecture, Governance, Analytics, Data Access, Security Controls, Dashboard, Role-Based Access Control (RBAC), Cloud Services, Trend Analysis, Customer Insights, Artificial Intelligence, Performance Management, Application Lifecycle Management, Business Metrics

    Intermediate · Course · 1 - 4 Weeks

  • P

    Packt

    AI-Driven Quality - White Belt & Champion Essentials

    Skills you'll gain: Six Sigma Methodology, Process Improvement, Continuous Improvement Process, Quality Improvement, Process Improvement and Optimization, Analytics, Business Process Automation, AI Enablement, Performance Measurement, Automation, Robotic Process Automation, AI Integrations, ChatGPT, Big Data, Generative AI, Cloud Computing

    Intermediate · Course · 1 - 3 Months

  • C

    Creo Incubator

    Understanding Startup Product, GTM, and Growth for VCs

    Skills you'll gain: Sales Strategy, Product Development, Go To Market Strategy, New Product Development, Sales Process, Sales Management, Experience Design, User Experience, Sales Pipelines, Product Strategy, Commercialization, Growth Strategies, Entrepreneurship, Product Marketing, Entrepreneurial Finance, Investment Management, Key Performance Indicators (KPIs)

    Intermediate · Course · 1 - 4 Weeks

  • T

    Tecnológico de Monterrey

    Requerimientos, planeación, ejecución y medición de estrategias para redes sociales

    Skills you'll gain: Social Media Strategy, Social Media, Social Media Marketing, Social Media Campaigns, Social Media Management, Content Marketing, Plan Execution, Communication Planning, Performance Measurement, Marketing Strategies, Integrated Marketing Communications, Content Strategy, Strategic Communication, Campaign Management, Campaign Planning, Marketing, Communication Strategies, Customer Engagement

    ★ 4.5 (539) · Mixed · Course · 1 - 3 Months

  • L

    LearnQuest

    Lead AI Governance, Policy, and Continuous Compliance

    Skills you'll gain: Responsible AI, Key Performance Indicators (KPIs), Cross-Functional Collaboration, Performance Measurement, Team Oriented, Cross-Functional Team Leadership, Compliance Management, Dashboard, Accountability, Continuous Monitoring, Regulatory Compliance, Dashboard Creation, Data Ethics, Governance Risk Management and Compliance, Governance, Performance Metric, Accountability Frameworks, Compliance Reporting, Regulatory Requirements, Law, Regulation, and Compliance

    Beginner · Course · 1 - 4 Weeks

1…118119120…632

In summary, here are 10 of our most popular performance marketing courses

  • Master Financial Modeling & Business Analysis: EDUCBA
  • Building, Optimizing, and Validating Machine Learning Models: Coursera
  • Fundamentals of Accounting: University of Illinois Urbana-Champaign
  • Build a Production SaaS Application with AI: Pragmatic AI Labs
  • Microeconomics: The Power of Markets: University of Pennsylvania
  • Essential Lessons for First-time Managers: Madecraft
  • Foundations of Corporate Valuation and Value Creation: John Wiley & Sons
  • Tableau Cloud and AI for Analytics: Edureka
  • AI-Driven Quality - White Belt & Champion Essentials: Packt
  • Understanding Startup Product, GTM, and Growth for VCs: Creo Incubator

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok