Customer insights courses can help you learn techniques for gathering and analyzing consumer data, understanding buyer behavior, and developing effective marketing strategies. You can build skills in conducting surveys, interpreting qualitative feedback, and utilizing segmentation to target specific audiences. Many courses introduce tools like Google Analytics, CRM software, and data visualization platforms, that support transforming insights into actionable business strategies.

Coursera
Skills you'll gain: Data-Driven Marketing, Customer Retention, Email Automation, Marketing Automation, HubSpot CRM, Marketing Strategies, Customer Analysis, Marketing Analytics, Customer Relationship Management (CRM) Software, Target Audience, Email Marketing, Data-Driven Decision-Making, Brand Loyalty, Customer Insights, B2B Sales, Marketing Effectiveness, Data Cleansing, Lead Generation, Growth Strategies, E-Commerce
Intermediate · Specialization · 3 - 6 Months

Board Infinity
Skills you'll gain: Fraud detection, Google Gemini, Decision Intelligence, Demand Planning, Personalized Campaigns, Customer experience improvement, User Feedback, Customer Insights, Gemini, Text Mining, E-Commerce, AI Personalization, AI Enablement, Email Automation, Customer Demand Planning, Customer Analysis, AI powered creativity, Retail Store Operations, AI literacy, Design Software
Beginner · Course · 1 - 4 Weeks

John Wiley & Sons
Skills you'll gain: Digital Advertising, Online Advertising, Retail Store Operations, Customer Analysis, Inventory and Warehousing, Customer Retention, Inventory Control, Google Ads, Pay Per Click Advertising, Customer experience improvement, Customer Insights, Order Management, Order Fulfillment, Inventory Management, Social Media Marketing, Market Opportunities, Marketing Strategies, E-Commerce, Digital Marketing, Web Design
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Prompt Engineering, Microsoft Copilot, Content Performance Analysis, Marketing and Public Relations, Editing, Customer Insights, Content Development and Management, Proofreading, Public Relations, Integrated Marketing Communications, Customer Analysis, Content Creation, Marketing Communications, Persona Development, Writing and Editing, Content Management, Content Marketing, Content Strategy, Generative AI, Marketing Strategies
Beginner · Specialization · 3 - 6 Months

University of Maryland, College Park
Skills you'll gain: Customer Analysis, Value Propositions, Closing (Sales), Entrepreneurial Finance, Business Planning, Entrepreneurship, Sales Strategy, Ideation, Sales Pipelines, Innovation, Customer Insights, Risk Management, Risk Analysis, Proposal Development, New Product Development, Sales Presentations, Business Modeling, Strategic Thinking, Market Analysis, Finance
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Marketing Automation, Customer Analysis, Email Marketing, Data-Driven Marketing, Customer Insights, Cross-Channel Marketing, Promotional Strategies, Marketing Effectiveness, Campaign Management, Promotions and Campaigns, Email Automation, Marketing Strategies, Personalized Campaigns, Product Lifecycle Management, Performance Measurement, Customer Retention, A/B Testing, E-Commerce, Sales, B2B Sales
Beginner · Course · 1 - 4 Weeks

IE Business School
Skills you'll gain: Surveys, Survey Creation, Market Research, Business Research, Consumer Behaviour, Data Analysis, Marketing, Marketing Psychology, Research Methodologies, Data Collection, Marketing Strategies, Research Design, Target Market, Customer Insights, Customer Analysis, Decision Making, Psychology
Beginner · Course · 1 - 4 Weeks
University of Virginia
Skills you'll gain: Market Dynamics, Product Lifecycle Management, Revenue Management, Competitive Analysis, Target Market, Global Marketing, Market Opportunities, Consumer Behaviour, Competitive Intelligence, Business Strategy, Marketing Psychology, Cost Accounting, Customer Insights, Customer Analysis, Product Lining, Supply And Demand, Strategic Marketing, Economics, Demand Planning, Presentations
Beginner · Specialization · 3 - 6 Months

John Wiley & Sons
Skills you'll gain: Retail Store Operations, Customer Analysis, Inventory and Warehousing, Customer Retention, Inventory Control, Order Management, Inventory Management, Order Fulfillment, Customer experience improvement, Customer Insights, AI Personalization, Order Delivery, User Research, Order Processing, Retail Management, Loyalty Programs, E-Commerce, Marketing Strategies, Digital Marketing, Business
Intermediate · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Data-Driven Decision-Making, Predictive Modeling, Social Media Analytics, Predictive Analytics, Marketing, Social Network Analysis, Customer Analysis, Data Analysis Software, Data Ethics, Data Warehousing, Customer Insights, Data Science, Digital Analysis, Case Studies, Blockchain, Consumer Behaviour, Marketing Strategy and Techniques, Data Integrity, Image Analysis, Machine Learning
Intermediate · Specialization · 1 - 3 Months

Coursera
Skills you'll gain: Target Audience, Email Marketing, Customer Analysis, Marketing Automation, Customer Relationship Management (CRM) Software, Customer Engagement, Campaign Management, Marketing Strategy and Techniques, Loyalty Programs, Driving engagement, Email Automation, Data-Driven Marketing, Customer Insights, Marketing Operations, Customer Retention, Marketing Planning
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Marketing Planning, Marketing, Strategic Marketing, Marketing Strategies, Marketing Management, Branding, Marketing Strategy and Techniques, Consumer Behaviour, Brand Strategy, Brand Management, Product Planning, Product Marketing, Value Propositions, Market Analysis, Target Market, Market Research, Customer Analysis, Target Audience, Customer Insights
Build toward a degree
Beginner · Course · 1 - 4 Weeks