• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • A B Testing

A/B Testing Courses

A/B testing courses can help you learn experimental design, statistical analysis, and user behavior insights. You can build skills in hypothesis formulation, result interpretation, and optimizing conversion rates. Many courses introduce tools like Google Optimize, Optimizely, and Adobe Target, which facilitate the implementation of tests and analysis of outcomes, allowing you to apply your skills in real-world marketing and product development scenarios.

Popular A/B Testing Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    B

    Board Infinity

    MLOps and LLMOps: Deploying and Scaling AI in Production

    Skills you'll gain: MLOps (Machine Learning Operations), Model Deployment, LLM Application, Application Deployment, Model Training, Cloud Deployment, Continuous Deployment, AI Workflows, Large Language Modeling, AI Security, Prompt Engineering, Retrieval-Augmented Generation, Scalability, CI/CD, Site Reliability Engineering, Model Evaluation, Release Management, Containerization, Continuous Monitoring, Event Monitoring

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Training, Evaluating, and Monitoring Machine Learning Models

    Skills you'll gain: Model Evaluation, Model Training, System Monitoring, Continuous Monitoring, Model Deployment, Verification And Validation, Performance Metric, A/B Testing, Failure Analysis, Statistical Hypothesis Testing, Applied Machine Learning, Statistical Analysis, Scikit Learn (Machine Learning Library), Benchmarking

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze, Engineer, and Boost AI ROI

    Skills you'll gain: Feature Engineering, Data Analysis, Business Analysis, Return On Investment, Data Storytelling, Performance Measurement, Business Metrics, Statistical Inference, Probability & Statistics

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Advanced Selling with AI & Emotional Intelligence

    Skills you'll gain: Sales Presentation, B2B Sales, Overcoming Objections, Sales Presentations, Dashboard, Dashboard Creation, Root Cause Analysis, Rapport Building, User Feedback, Strategic Partnership, Empathy & Emotional Intelligence, Selling Techniques, Sales Process, Sales Development, Customer Relationship Management (CRM) Software, Oral Comprehension, Composure, Emotional Intelligence, Responsible AI, Negotiation

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    B

    Board Infinity

    AI-Powered Brand Strategy & Marketing Analytics

    Skills you'll gain: Data Storytelling, Data Presentation, Dashboard, Interactive Data Visualization, Dashboard Creation, Brand Marketing, Brand Strategy, Brand Awareness, Digital Brand Strategy, Branding, AI Personalization, Presentations, Data-Driven Marketing, Personalized Campaigns, Brand Management, Customer Insights, Marketing Analytics, Executive Presence, Data Ethics, Responsible AI

    Advanced · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    Machine Learning and Generative AI for Marketing

    Skills you'll gain: Marketing Analytics, Time Series Analysis and Forecasting, Retrieval-Augmented Generation, AI Personalization, Feature Engineering, Personalized Service, Customer Insights, Generative AI, Data-Driven Marketing, Customer Analysis, Key Performance Indicators (KPIs), Data Transformation, Generative Model Architectures, Customer Engagement, Marketing Strategies, Generative Adversarial Networks (GANs), Predictive Modeling, Responsible AI, Predictive Analytics, Trend Analysis

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Launch & Optimize Email Series

    Skills you'll gain: Email Marketing, A/B Testing, Personalized Campaigns, Performance Analysis, Email Automation, Marketing Analytics, Data-Driven Marketing, Campaign Management, Content Optimization, Driving engagement, Campaign Planning, Content Creation, Customer Relationship Building

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Pearson

    Data Science Fundamentals Part 2: Unit 2

    Skills you'll gain: A/B Testing, Sampling (Statistics), Statistical Hypothesis Testing, Statistical Inference, Statistical Methods, Statistics, Estimation, Statistical Analysis, Analytics, Probability & Statistics, Data Analysis, Analysis, Correlation Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Pragmatic AI Labs

    Prompt Architecture and NLP on Amazon Bedrock

    Skills you'll gain: Prompt Engineering, Prompt Patterns, Amazon Bedrock, Token Optimization, Prompt Engineering Tools, Rust (Programming Language), Agentic Workflows, AI Workflows, Natural Language Processing, Tool Calling, LLM Application, AI Orchestration, Large Language Modeling, Generative AI, Data Pipelines, Command-Line Interface, Agentic systems, Version Control

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    H

    H2O.ai

    The AI Lifecycle with the H2O.ai Platform

    Skills you'll gain: MLOps (Machine Learning Operations), Generative AI, Model Deployment, Generative Model Architectures, Generative AI Agents, Prompt Engineering, CrewAI, OpenAI, Responsible AI, LangGraph, Enterprise Architecture, Agentic Workflows, AI Security, Model Training, Feature Engineering, Model Evaluation, Agentic systems, Containerization

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Madecraft

    17 Critical Questions to Improve Your Marketing Strategy

    Skills you'll gain: Marketing Effectiveness, Marketing Strategies, Strategic Marketing, Marketing Budgets, Marketing Planning, Marketing Strategy and Techniques, Competitive Analysis, Data-Driven Marketing, Customer Retention, Marketing Automation, Marketing Channel, Marketing Analytics, Target Audience, Persona Development, Target Market, Personalized Campaigns, Campaign Management, Marketing and Public Relations, Brand Strategy, Customer Insights

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Software Testing, Deployment, and Maintenance Strategies

    Skills you'll gain: Test Planning, Test Driven Development (TDD), Release Management, Software Testing, Behavior-Driven Development, Risk Management Framework, Risk Management, System Testing, Application Deployment, Software Quality Assurance, Software Development Life Cycle, CI/CD, Data Validation, Systems Analysis, Systems Thinking, Data Modeling, Product Lifecycle Management, Business Process Automation, Digital Transformation, Process Flow Diagrams

    4.9
    Rating, 4.9 out of 5 stars
    ·
    21 reviews

    Intermediate · Course · 1 - 4 Weeks

1…141516…834

In summary, here are 10 of our most popular a/b testing courses

  • MLOps and LLMOps: Deploying and Scaling AI in Production: Board Infinity
  • Training, Evaluating, and Monitoring Machine Learning Models: Coursera
  • Analyze, Engineer, and Boost AI ROI: Coursera
  • Advanced Selling with AI & Emotional Intelligence: Coursera
  • AI-Powered Brand Strategy & Marketing Analytics: Board Infinity
  • Machine Learning and Generative AI for Marketing: Packt
  • Launch & Optimize Email Series: Coursera
  • Data Science Fundamentals Part 2: Unit 2: Pearson
  • Prompt Architecture and NLP on Amazon Bedrock: Pragmatic AI Labs
  • The AI Lifecycle with the H2O.ai Platform: H2O.ai

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok