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  • Marketing Automation

Marketing Automation Courses

Marketing automation courses can help you learn email marketing strategies, customer segmentation, lead nurturing, and campaign analytics. You can build skills in creating automated workflows, optimizing conversion rates, and analyzing customer behavior to enhance engagement. Many courses introduce tools like HubSpot, Marketo, and Mailchimp, that support implementing automation strategies and measuring their effectiveness in real-time.

Popular Marketing Automation Courses and Certifications


  • P

    Packt

    No-Code AI Agents for Social Media - A Step-by-Step Guide

    Skills you'll gain: AI Workflows, Prompt Patterns, Agentic Workflows, Agentic systems, Multimodal Prompts, AI Orchestration, Prompt Engineering Tools, Workflow Management, AI Integrations, Marketing Automation, Social Media Content, LLM Application, Content Scheduling, Generative AI, Authorization (Computing)

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    H

    HubSpot Academy

    Lead Management with HubSpot

    Skills you'll gain: HubSpot CRM, Lead Generation, Sales Management, Prospecting and Qualification, Sales Development, Sales Process, Email Marketing, Customer Acquisition Management, Customer Relationship Management (CRM) Software, Marketing Automation, Management Reporting, Workflow Management, Prioritization, Performance Reporting, Performance Metric, Process Mapping, Dashboard, Service Level Agreement, Performance Measurement, Business Reporting

    3.6
    Rating, 3.6 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Get Started with HubSpot

    Skills you'll gain: HubSpot CRM, Team Building, Customer Relationship Management (CRM) Software, Team Management, Customer Relationship Management, Email Automation, Business Reporting, Management Reporting, Marketing Automation, Email Marketing, Sales Development, Customer Service, Sales Support

    4.3
    Rating, 4.3 out of 5 stars
    ·
    27 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Lead Scoring and Identification

    Skills you'll gain: Prompt Engineering, Responsible AI, Lead Generation, Data Ethics, Google Gemini, Prospecting and Qualification, Marketing Automation, Sales Process, Generative AI, AI Enablement, Sales Enablement, OpenAI, ChatGPT, Workflow Management, Data-Driven Decision-Making

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Introduction au CRM avec HubSpot

    Skills you'll gain: HubSpot CRM, Sales Pipelines, Email Marketing, Dashboard, Sales Process, Customer Relationship Management (CRM) Software, Sales Management, Campaign Management, Customer Relationship Management, Management Reporting, Team Management, Team Oriented, Marketing Automation, Customer Data Management, User Accounts, Marketing

    4
    Rating, 4 out of 5 stars
    ·
    6 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    B

    Board Infinity

    AI Branding: Insights, Creativity & Personalization

    Skills you'll gain: AI Personalization, Personalized Campaigns, Digital Brand Strategy, Generative AI, Marketing Design, AI powered creativity, Data Ethics, Responsible AI, Content Creation, Branding, Brand Strategy, Customer Insights, Data-Driven Marketing, Artificial Intelligence, Agentic Workflows, Customer Analysis, Marketing Automation, Governance, AI Integrations, Content Performance Analysis

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Market Research, CRM, and Social Media Management

    Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Social Media Marketing, Market Research, Surveys, Marketing Automation, Digital Marketing Tools, Marketing, Customer Relationship Management, Content Scheduling, Brand Awareness, Social Media Management, Social Media, Marketing Effectiveness, Research Methodologies, Market Analysis, Customer Data Management, Customer Communications Management, Content Management, Analytics

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    B

    Board Infinity

    AI-Driven Brand Campaign Strategy and Optimization

    Skills you'll gain: AI Personalization, Personalized Campaigns, Cross-Channel Marketing, Brand Marketing, AI powered creativity, Content Performance Analysis, Marketing Strategies, Marketing Effectiveness, Campaign Planning, Advertising Campaigns, Data-Driven Marketing, Marketing Automation, Digital Brand Strategy, Campaign Management, Performance marketing, AI Enablement, Performance Analysis, AI Integrations, Information Privacy, Generative AI

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Sales Prospecting Mastery with Lemlist: AI-Driven Strategies

    Skills you'll gain: Lead Generation, Personalized Campaigns, HubSpot CRM, Sales Prospecting, Campaign Management, Sales Pipelines, Sales Process, Prospecting and Qualification, AI Personalization, Email Automation, Performance Analysis, B2B Sales, Anthropic Claude, Marketing Automation, LinkedIn, Email Marketing, Customer Relationship Management (CRM) Software, Artificial Intelligence

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Top AI Program
    Top AI Program
    A

    Alex Genadinik

    2026 Web Development With Replit AI Vibe Coding

    Skills you'll gain: Prompt Engineering, LLM Application, Generative AI Agents, Vibe coding, Agentic Workflows, Agentic systems, Sales Enablement, Large Language Modeling, Email Automation, AI Workflows, Sales Process, Marketing Automation, Sales Development, Lead Generation, AI Integrations, Development Environment, Application Deployment, Web Development Tools

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Social Selling: Leveraging Social Media for Sales Success

    Skills you'll gain: Sales, Sales Strategy, Sales Training, Sales Enablement, Marketing Automation, Sales Management, Sales Pipelines, Selling Techniques, Social Media Marketing, Lead Generation, Social Media, Social Media Campaigns, Customer Relationship Management (CRM) Software, Storytelling, Persona Development, Global Marketing, Target Audience, Trend Analysis, Competitive Intelligence, Benchmarking

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Advanced Sales Prospecting and Lead Generation

    Skills you'll gain: Price Negotiation, Sales Management, Sales Operations, Selling Techniques, Sales, Account Strategy, Enterprise Sales, B2B Sales, Driving engagement, Inside Sales, Training and Development, Regional Sales, Customer Engagement, Marketing Automation, LinkedIn, Drive Engagement, Key Performance Indicators (KPIs), AI Personalization, Personalized Campaigns, Video Production

    Beginner · Specialization · 1 - 3 Months

1…13141516

In summary, here are 10 of our most popular marketing automation courses

  • No-Code AI Agents for Social Media - A Step-by-Step Guide: Packt
  • Lead Management with HubSpot: HubSpot Academy
  • Get Started with HubSpot: Coursera
  • GenAI for Lead Scoring and Identification: Coursera
  • Introduction au CRM avec HubSpot: Coursera
  • AI Branding: Insights, Creativity & Personalization: Board Infinity
  • Market Research, CRM, and Social Media Management: Coursera
  • AI-Driven Brand Campaign Strategy and Optimization: Board Infinity
  • Sales Prospecting Mastery with Lemlist: AI-Driven Strategies: Coursera
  • 2026 Web Development With Replit AI Vibe Coding: Alex Genadinik

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