• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Fundamentals

    Marketing Fundamentals Courses Online

    Explore marketing fundamentals for business growth. Learn about market analysis, targeting, positioning, and the marketing mix.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Fundamentals Course Catalog

    • Status: Free Trial
      Free Trial
      S

      Salesforce

      Lead Management in Salesforce

      Skills you'll gain: Sales Development, Salesforce, Lead Generation, Sales Support, Sales Pipelines, Sales Enablement, Campaign Management, Sales Process, Sales Operations, Customer Relationship Management (CRM) Software, Data Import/Export, Data Cleansing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      369 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Implicaciones estratégicas de la marca

      Skills you'll gain: Brand Strategy, Branding, Brand Management, Brand Awareness, Brand Loyalty, Strategic Marketing, Strategic Partnership, Organizational Strategy, Business Strategy, Marketing Strategies, Customer experience improvement, Growth Strategies, Strategic Communication, Market Share, New Business Development, Consumer Behaviour, User Experience, Product Lifecycle Management, Competitive Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      58 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Analyze Website Visitors with Google Analytics Segments

      Skills you'll gain: Google Analytics, Web Analytics, Marketing Analytics, Customer Insights, Analysis, Target Audience, Marketing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      122 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • U

      University of California San Diego

      Introduction to Algae

      Skills you'll gain: Biochemistry, Manufacturing and Production, Food and Beverage, Chemical Engineering, Pharmaceuticals, Biology, Taxonomy, Environmental Science, Microbiology, Process Engineering, Environmental Engineering, Chemistry, Laboratory Testing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.2K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Healthcare Law

      Skills you'll gain: Intellectual Property, Medical Privacy, General Data Protection Regulation (GDPR), Health Systems, Personally Identifiable Information, Health Care Procedure and Regulation, Law, Regulation, and Compliance, Information Privacy, Primary Care, Health Care Administration, Regulatory Compliance, Healthcare Industry Knowledge, Medicare, Health Care, Pharmaceuticals, Compliance Management, Health Disparities, Healthcare Ethics, Health Policy, Health Equity

      4.8
      Rating, 4.8 out of 5 stars
      ·
      577 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      U

      Universitat Autònoma de Barcelona

      ¿Cómo persuadir? Jugando con palabras, imágenes y números

      Skills you'll gain: Persuasive Communication, Communication, Verbal Communication Skills, Public Speaking, Presentations, Analysis, Probability & Statistics, Research, Data Visualization, Persona (User Experience), Psychology

      4.4
      Rating, 4.4 out of 5 stars
      ·
      3.2K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      É

      École Polytechnique Fédérale de Lausanne

      Digital Signal Processing 1: Basic Concepts and Algorithms

      Skills you'll gain: Digital Communications, Electrical and Computer Engineering, Programming Principles, Engineering Analysis, Electronics, Telecommunications, Advanced Mathematics, Algorithms, Linear Algebra, Time Series Analysis and Forecasting, Mathematical Modeling, Computational Logic, Applied Mathematics

      4.5
      Rating, 4.5 out of 5 stars
      ·
      625 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      N

      National Taiwan University

      大數據分析:商業應用與策略管理 (Big Data Analytics: Business Applications and Strategic Decisions)

      Skills you'll gain: Data-Driven Decision-Making, Business Analytics, Business Intelligence, Strategic Decision-Making, Financial Data, Marketing Analytics, Business Strategy, Market Analysis, Customer Insights, Big Data, Analysis, Social Media, Market Research, Competitive Analysis, Real Time Data, Retail Store Operations, Brand Management, Banking, Consumer Behaviour, Financial Services

      4.8
      Rating, 4.8 out of 5 stars
      ·
      409 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Introduction to Networking and Storage

      Skills you'll gain: Network Protocols, Network Security, OSI Models, General Networking, Wireless Networks, Data Storage, Networking Hardware, TCP/IP, Computer Networking, Local Area Networks, Microsoft Windows, Network Architecture, Network Troubleshooting, Network Infrastructure, System Configuration, Wide Area Networks, Command-Line Interface

      4.7
      Rating, 4.7 out of 5 stars
      ·
      544 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      CFD Simulation Through a Centrifugal Pump

      Skills you'll gain: Simulation and Simulation Software, Simulations, Engineering Analysis, Hydraulics, Cloud Computing, Verification And Validation, Data Validation, Mathematical Modeling

      4.6
      Rating, 4.6 out of 5 stars
      ·
      278 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Crea una Declaración de Misión y Visión con Canva

      Skills you'll gain: Presentations, Canva (Software), Marketing Design, Graphic Design, Creative Design, Graphic and Visual Design, Marketing Materials, Data Visualization, Marketing, Business

      4.9
      Rating, 4.9 out of 5 stars
      ·
      12 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      U

      University of Michigan

      Introduction to 3D Modeling

      Skills you'll gain: 3D Modeling, Design Elements And Principles, Visualization (Computer Graphics), Computer-Aided Design, Design, Mechanical Design, Architectural Design, Creativity

      4.3
      Rating, 4.3 out of 5 stars
      ·
      46 reviews

      Beginner · Course · 1 - 4 Weeks

    Marketing Fundamentals learners also search

    Marketing
    Digital Marketing
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    Marketing Strategy
    1…146147148…317

    In summary, here are 10 of our most popular marketing fundamentals courses

    • Lead Management in Salesforce: Salesforce
    • Implicaciones estratégicas de la marca: Tecnológico de Monterrey
    • Analyze Website Visitors with Google Analytics Segments: Coursera Project Network
    • Introduction to Algae: University of California San Diego
    • Healthcare Law: University of Pennsylvania
    • ¿Cómo persuadir? Jugando con palabras, imágenes y números: Universitat Autònoma de Barcelona
    • Digital Signal Processing 1: Basic Concepts and Algorithms: École Polytechnique Fédérale de Lausanne
    • 大數據分析:商業應用與策略管理 (Big Data Analytics: Business Applications and Strategic Decisions): National Taiwan University
    • Introduction to Networking and Storage: IBM
    • CFD Simulation Through a Centrifugal Pump: Coursera Project Network

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok