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Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


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    Alfaisal University | KLD

    إدارة الفعاليات | Events Management

    Skills you'll gain: Event Management, Event Planning, Event Marketing, Advertising, Safety and Security, Marketing Communications, Advertising Campaigns, Promotional Strategies, Budget Management, Expense Management, Program Evaluation, Human Resources Management and Planning, Return On Investment

    4.7
    Rating, 4.7 out of 5 stars
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    114 reviews

    Beginner · Course · 1 - 3 Months

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    University of Illinois Urbana-Champaign

    Firm Level Economics: Markets and Allocations

    Skills you'll gain: Supply And Demand, Market Dynamics, Economics, Game Theory, Market Analysis, Business Economics, Resource Allocation, Competitive Analysis, Decision Making, Public Policies

    4.8
    Rating, 4.8 out of 5 stars
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    1.2K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
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    IBM

    Introduction to Business Analysis

    Skills you'll gain: Digital Transformation, Business Analysis, Requirements Elicitation, Gap Analysis, Analysis, Business Analytics, Business Requirements, Requirements Analysis, Systems Analysis, Business Process Modeling, Technology Strategies, Microsoft Excel, Project Management, Stakeholder Management, Stakeholder Communications, Change Management

    4.7
    Rating, 4.7 out of 5 stars
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    354 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Increase SEO Traffic with WordPress

    Skills you'll gain: WordPress, Search Engine Optimization, Blogs, Web Analytics, Web Content, Keyword Research, Information Architecture, Content Management, Marketing, Analytics, Web Design, Web Development

    4.5
    Rating, 4.5 out of 5 stars
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    795 reviews

    Advanced · Guided Project · Less Than 2 Hours

  • Status: New
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    Coursera

    Harnessing AI for Business Impact

    Skills you'll gain: Large Language Modeling, Responsible AI, ChatGPT, LLM Application, AI Product Strategy, Generative AI, Organizational Strategy, Strategic Leadership, Market Research, Trend Analysis, OpenAI, Technology Strategies, Business Strategy, Real Time Data, Governance, Data-Driven Decision-Making, Artificial Intelligence, Data Ethics, Team Management, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
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    347 reviews

    Intermediate · Specialization · 3 - 6 Months

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    Coursera

    YouTube como un canal estrategico

    Skills you'll gain: Content Performance Analysis, Drive Engagement, Content Strategy, Web Analytics, Social Media Content, Customer Engagement, Content Creation, Strategic Communication, Branding, Marketing Analytics, Media Strategy, Social Media Strategy, Social Media, Marketing Channel, Video Production, Digital Marketing

    4.5
    Rating, 4.5 out of 5 stars
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    81 reviews

    Beginner · Guided Project · Less Than 2 Hours

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    Fractal Analytics

    GenAI for Everyone

    Skills you'll gain: Generative AI, ChatGPT, Responsible AI, Artificial Intelligence, AI Personalization, Operational Efficiency, Human Centered Design, Ethical Standards And Conduct, Application Development, Natural Language Processing, Strategic Thinking, Problem Solving, Critical Thinking

    4.4
    Rating, 4.4 out of 5 stars
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    450 reviews

    Beginner · Course · 1 - 4 Weeks

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    Interactive Brokers

    Forex - Trading Around the World

    Skills you'll gain: Financial Trading, International Finance, Financial Market, Securities Trading, Equities, Market Data, Market Dynamics, Investments, Product Knowledge, Profit and Loss (P&L) Management, Market Analysis, Order Management

    4.3
    Rating, 4.3 out of 5 stars
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    227 reviews

    Beginner · Course · 1 - 4 Weeks

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    U

    University of London

    How to Finance and Grow Your Startup – Without VC

    Skills you'll gain: Product Management, Business Modeling, Entrepreneurship, Product Development, Growth Strategies, Customer Insights, Financial Modeling, Customer Acquisition Management, Business Strategies, New Business Development, Cash Management, Case Studies, Market Analysis, Revenue Management, E-Commerce, Finance

    4.6
    Rating, 4.6 out of 5 stars
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    472 reviews

    Beginner · Course · 1 - 3 Months

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    Tecnológico de Monterrey

    Beneficios y características de las redes sociales más significativas

    Skills you'll gain: Social Media, LinkedIn, Facebook, Social Media Strategy, Social Network Analysis, Professional Networking, Digital Media Strategy, Cross-Channel Marketing, Business Strategies, Customer Engagement, Digital Communications

    4.4
    Rating, 4.4 out of 5 stars
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    987 reviews

    Mixed · Course · 1 - 4 Weeks

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    IESE Business School

    The Role of the Media

    Skills you'll gain: Media Relations, Public Speaking, Media and Communications, Communication Strategies, Strategic Communication, Media Strategy, Verbal Communication Skills, Public Relations, Digital Marketing, Press Releases, Communication, Marketing Communications, Presentations, Non-Verbal Communication, Journalism, Content Creation, Crisis Management

    4.8
    Rating, 4.8 out of 5 stars
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    26 reviews

    Beginner · Course · 1 - 4 Weeks

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    Tecnológico de Monterrey

    Estrategias de Emprendimiento

    Skills you'll gain: Supplier Management, Business Planning, Entrepreneurship, Business Strategies, Growth Strategies, Business Development, Business Strategy, Business Modeling, Business Valuation, Market Opportunities, Financial Analysis, Strategic Marketing, Market Analysis, Presentations, Innovation

    4.8
    Rating, 4.8 out of 5 stars
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    83 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing fundamentals courses

  • إدارة الفعاليات | Events Management: Alfaisal University | KLD
  • Firm Level Economics: Markets and Allocations: University of Illinois Urbana-Champaign
  • Introduction to Business Analysis: IBM
  • Increase SEO Traffic with WordPress: Coursera
  • Harnessing AI for Business Impact: Coursera
  • YouTube como un canal estrategico: Coursera
  • GenAI for Everyone: Fractal Analytics
  • Forex - Trading Around the World: Interactive Brokers
  • How to Finance and Grow Your Startup – Without VC: University of London
  • Beneficios y características de las redes sociales más significativas: Tecnológico de Monterrey

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