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  • Marketing Automation

Marketing Automation Courses

Marketing automation courses can help you learn email marketing strategies, customer segmentation, lead nurturing, and campaign analytics. You can build skills in creating automated workflows, optimizing conversion rates, and analyzing customer behavior to enhance engagement. Many courses introduce tools like HubSpot, Marketo, and Mailchimp, that support implementing automation strategies and measuring their effectiveness in real-time.


Popular Marketing Automation Courses and Certifications


  • Status: Free Trial
    Free Trial
    H

    HubSpot Academy

    Sales Training: Inbound Business Strategy

    Skills you'll gain: Prospecting and Qualification, Lead Generation, Consumer Behaviour, Sales Enablement, Sales Management, Service Level Agreement, Sales Strategy, Sales Process, Sales, Customer Acquisition Management, Content Marketing, Business Strategy, Customer experience strategy (CX), Customer Retention

    4.8
    Rating, 4.8 out of 5 stars
    Ā·
    123 reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Automatic Data Processing, Inc. (ADP)

    ADP AIRSĀ® Entry-Level Recruiter

    Skills you'll gain: Recruitment, Talent Pipelining, Professional Networking, Applicant Tracking Systems, Recruitment Strategies, Relationship Building, Talent Sourcing, Compensation and Benefits, Job Analysis, Talent Acquisition, Consultative Approaches, Process Improvement, Change Management, Coordination, Key Performance Indicators (KPIs), Performance Improvement, Performance Reporting, Market Research, Performance Analysis, Full Cycle Recruitment

    4.7
    Rating, 4.7 out of 5 stars
    Ā·
    54 reviews

    Beginner Ā· Professional Certificate Ā· 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Customer Data Analytics for Marketers

    Skills you'll gain: Marketing Analytics, Probability & Statistics, Statistical Methods, Regression Analysis, Data-Driven Decision-Making, Data Ethics, Statistical Analysis, Marketing Effectiveness, Statistical Hypothesis Testing, Customer Insights, Customer Analysis, Correlation Analysis, Descriptive Statistics, Data Analysis, Analytics, Marketing Strategies, Exploratory Data Analysis, Statistical Visualization, Statistical Modeling

    4.9
    Rating, 4.9 out of 5 stars
    Ā·
    12 reviews

    Intermediate Ā· Course Ā· 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of California, Davis

    Continuous Integration

    Skills you'll gain: Continuous Integration, CI/CD, Continuous Delivery, Continuous Deployment, Integration Testing, DevOps, Continuous Monitoring, System Monitoring, Docker (Software), Application Deployment, Security Controls, GitHub, Automation, Version Control

    4
    Rating, 4 out of 5 stars
    Ā·
    41 reviews

    Intermediate Ā· Course Ā· 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Coursera

    AI in Supply Chain Forecasting and Risk Management

    Skills you'll gain: Supply Chain Management, Supply Chain Planning, Inventory Management System, Supply Chain Systems, Forecasting, Customer Demand Planning, AI Enablement, Supplier Management, Risk Mitigation, Transportation, Supply Chain, and Logistics, Automation, Risk Management, Operational Efficiency

    4.5
    Rating, 4.5 out of 5 stars
    Ā·
    13 reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Developing the Opportunity for Corporate Entrepreneurs

    Skills you'll gain: Entrepreneurship, Innovation, Market Opportunities, Corporate Strategy, New Business Development, Value Propositions, Business Strategy, Competitive Analysis, Strategic Decision-Making, Market Analysis

    4.4
    Rating, 4.4 out of 5 stars
    Ā·
    94 reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    I

    IBM

    Agentic AI with LangGraph, CrewAI, AutoGen and BeeAI

    Skills you'll gain: AI Orchestration, AI Workflows, Agentic Workflows, Agentic systems, Generative AI Agents, LLM Application, Application Design, Tool Calling, Large Language Modeling, Context Management, Software Design Patterns

    4.8
    Rating, 4.8 out of 5 stars
    Ā·
    66 reviews

    Intermediate Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Mitigating Security Vulnerabilities on Google Cloud

    Skills you'll gain: Data Loss Prevention, Distributed Denial-Of-Service (DDoS) Attacks, Cloud Security, Threat Management, Security Controls, Information Systems Security, Google Cloud Platform, Data Security, Vulnerability Management, Threat Detection, Malware Protection, Continuous Monitoring, IT Automation, Identity and Access Management

    4.7
    Rating, 4.7 out of 5 stars
    Ā·
    724 reviews

    Intermediate Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IESE Business School

    The Role of the Media

    Skills you'll gain: Media Relations, Public Speaking, Media and Communications, Communication Strategies, Strategic Communication, Media Strategy, Verbal Communication Skills, Public Relations, Digital Marketing, Press Releases, Communication, Marketing Communications, Presentations, Non-Verbal Communication, Journalism

    4.9
    Rating, 4.9 out of 5 stars
    Ā·
    30 reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidad de Palermo

    Plan de Negocios

    Skills you'll gain: Business Planning, Market Analysis, Value Propositions, Project Planning, Business Strategy, Market Opportunities, Risk Analysis, Financial Forecasting, Competitive Analysis, Business Risk Management, Financial Analysis, Decision Making, Organizational Structure

    4.6
    Rating, 4.6 out of 5 stars
    Ā·
    150 reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    H

    Howard University

    Introduction to Information Systems for Business

    Skills you'll gain: Design Thinking, Business Software, Information Systems, Cloud Computing, Business Systems, Business Technologies, Cloud Deployment, Cloud Security, Virtualization, Digital Transformation, Cloud Services, Management Information Systems, Product Design, Business Solutions, Information Technology, Cloud Infrastructure, Customer Insights, User Centered Design, Cybersecurity, Data Management

    4.8
    Rating, 4.8 out of 5 stars
    Ā·
    77 reviews

    Intermediate Ā· Specialization Ā· 1 - 3 Months

  • U

    University of Illinois Urbana-Champaign

    Sustainable Innovation for Subsistence Marketplaces

    Skills you'll gain: Environmental Issue, Solution Design, Sustainable Development, Design Thinking, Business Planning, Sustainable Business, Innovation, Product Development, Entrepreneurship, Economic Development, Needs Assessment, Business Development, Consumer Behaviour, Market Analysis, Market Research, Cultural Sensitivity

    Build toward a degree

    4.1
    Rating, 4.1 out of 5 stars
    Ā·
    125 reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing automation courses

  • Sales Training: Inbound Business Strategy:Ā HubSpot Academy
  • ADP AIRSĀ® Entry-Level Recruiter:Ā Automatic Data Processing, Inc. (ADP)
  • Customer Data Analytics for Marketers:Ā University of Colorado System
  • Continuous Integration:Ā University of California, Davis
  • AI in Supply Chain Forecasting and Risk Management:Ā Coursera
  • Developing the Opportunity for Corporate Entrepreneurs:Ā University of Maryland, College Park
  • Agentic AI with LangGraph, CrewAI, AutoGen and BeeAI:Ā IBM
  • Mitigating Security Vulnerabilities on Google Cloud:Ā Google Cloud
  • The Role of the Media :Ā IESE Business School
  • Plan de Negocios:Ā Universidad de Palermo

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