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  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • I

    IBM

    Introduction to Digital Marketing

    Skills you'll gain: Digital Marketing, Digital Media Strategy, Digital Marketing Campaigns, Digital Analysis, Content Development and Management, Digital Advertising, Digital Marketing Tools, Data-Driven Marketing, Digital Content, Social Media Analytics, Growth Strategies, Social Media, Pay Per Click Advertising

    ★ 4.8 (83) · Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Marketing in a Digital World

    Skills you'll gain: Digital Marketing Tools, Digital Marketing, Marketing, Strategic Marketing, Marketing Planning, Marketing Strategy and Techniques, Cross-Channel Marketing, Marketing Management, Online Advertising, Digital Transformation, Promotional Strategies, Market Dynamics, Shared Media, Earned Media, Brand Management, Customer Engagement

    ★ 4.7 (17K) · Beginner · Course · 1 - 4 Weeks

  • U

    University of California, Irvine

    Introduction to Digital Marketing

    Skills you'll gain: Search Engine Marketing, Digital Brand Strategy, Keyword Research, Digital Marketing, Online Advertising, Search Engine Optimization, Content Marketing, Social Media Marketing, Social Media Strategy, Digital Media Strategy, Social Media, Web Analytics and SEO, Storytelling, Marketing Strategies, Marketing Strategy and Techniques, Pay Per Click Advertising, Marketing Communications, Digital Advertising, Customer Relationship Management, Brand Management

    ★ 4.7 (243) · Beginner · Course · 1 - 4 Weeks

  • I

    IE Business School

    Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

    Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Advertising Campaigns, Advertising, Marketing, Marketing Budgets, Brand Marketing, Campaign Planning, Communication Planning, Marketing Planning, Marketing and Public Relations, Brand Strategy, Brand Management, Brand Loyalty, Branding, Marketing Management, Marketing Psychology, Marketing Strategy and Techniques, Media Planning, Communication

    ★ 4.7 (2.5K) · Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Digital Business Marketing with Easil

    Skills you'll gain: Photo Editing, Facebook, Digital Advertising, Graphic Design, Marketing Design, Marketing Materials, Online Advertising, Social Media Content, Social Media Marketing, Advertising, Social Media, Digital Marketing Tools, Dashboard, Marketing, User Accounts, Business

    ★ 4.7 (30) · Beginner · Guided Project · Less Than 2 Hours

  • S

    SkillUp

    Social Media Marketing

    Skills you'll gain: Social Media Management, Social Media, Social Media Content, Social Media Marketing, Social Media Strategy, Content Scheduling, Social Media Campaigns, Content Creation, Social Media Analytics, Instagram, TikTok, Content Development and Management, Content Performance Analysis, Content Strategy, Growth Strategies, Content Optimization, Drive Engagement, Digital Marketing, Brand Awareness, Market Research

    ★ 4.6 (23) · Beginner · Course · 1 - 4 Weeks

  • R

    Real Madrid Graduate School Universidad Europea

    Foundations of Sports Marketing

    Skills you'll gain: Marketing Analytics, Strategic Partnership, Marketing, Key Performance Indicators (KPIs), Customer Engagement, Product Marketing, Marketing Strategy and Techniques, Return On Investment, Stakeholder Management, Branding, Digital Marketing, Brand Management, Advertising, Consumer Behaviour, Sales Process, Public Relations, Emotional Intelligence, Price Negotiation, Data Analysis, Creative Thinking

    ★ 4.8 (8) · Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Digital Marketing with Canva

    Skills you'll gain: Canva (Software), Social Media Content, Content Creation, Content Performance Analysis, Social Media Marketing, Marketing Effectiveness, Content Development and Management, Video Production, Digital Media Strategy, Style Guides, Digital Design, Graphic Design, Graphic and Visual Design, Marketing Analytics, Web Analytics, Video Editing, Performance Measurement, Brand Management, Key Performance Indicators (KPIs), Drive Engagement

    ★ 4.5 (6.2K) · Beginner · Specialization · 3 - 6 Months

  • U

    University of Pennsylvania

    Viral Marketing and How to Craft Contagious Content

    Skills you'll gain: Social Network Analysis, Social Media Strategy, Content Marketing, Social Media Content, Social Media Marketing, Shared Media, Social Media, Consumer Behaviour, Driving engagement, Marketing Communications, Content Creation, Influencing, Social Media Campaigns, Persuasive Communication, Advertising, Marketing, Earned Media, Marketing Psychology, Social Sciences, Brand Strategy

    ★ 4.8 (5.3K) · Mixed · Course · 1 - 4 Weeks

  • R

    Real Madrid Graduate School Universidad Europea

    Sports Marketing: The Technological Formula

    Skills you'll gain: Marketing Strategies, Marketing, Branding, Global Marketing, Social Media Marketing, Brand Management, Loyalty Programs, Digital Marketing, Strategic Partnership, Event Planning, Consumer Behaviour, E-Commerce, Business Modeling, Augmented Reality, Price Negotiation, Virtual Reality, Blockchain, Business Analysis, Data Analysis, Artificial Intelligence

    ★ 4.8 (20) · Beginner · Specialization · 3 - 6 Months

  • U

    University of Virginia

    Artificial Intelligence in Marketing

    Skills you'll gain: AI Personalization, Marketing Strategies, Data-Driven Marketing, Digital Transformation, Marketing, Marketing Analytics, Network Model, Data-Driven Decision-Making, Machine Learning Algorithms, Personalized Campaigns, Artificial Intelligence, Digital Marketing, Business Strategy, Case Studies, Customer Insights, Competitive Analysis, Network Analysis, Customer Engagement, AI Integrations

    ★ 4.6 (353) · Beginner · Course · 1 - 4 Weeks

  • G

    Google

    Attract and Engage Customers with Digital Marketing

    Skills you'll gain: Google Ads, Search Engine Optimization, Digital Marketing, Keyword Research, Digital Advertising, Target Audience, Search Engine Marketing, Online Advertising, Persona Development, Customer Analysis, Conversion Funnel Analysis, Content Optimization, Marketing Strategy and Techniques, Advertising Campaigns, Marketing Strategies, Customer Engagement

    ★ 4.8 (7.8K) · Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing strategy courses

  • Introduction to Digital Marketing: IBM
  • Marketing in a Digital World: University of Illinois Urbana-Champaign
  • Introduction to Digital Marketing: University of California, Irvine
  • Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more: IE Business School
  • Digital Business Marketing with Easil: Coursera
  • Social Media Marketing: SkillUp
  • Foundations of Sports Marketing: Real Madrid Graduate School Universidad Europea
  • Digital Marketing with Canva: Coursera
  • Viral Marketing and How to Craft Contagious Content: University of Pennsylvania
  • Sports Marketing: The Technological Formula: Real Madrid Graduate School Universidad Europea

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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