Marketing automation courses can help you learn email marketing strategies, customer segmentation, lead nurturing, and campaign analytics. You can build skills in creating automated workflows, optimizing conversion rates, and analyzing customer behavior to enhance engagement. Many courses introduce tools like HubSpot, Marketo, and Mailchimp, that support implementing automation strategies and measuring their effectiveness in real-time.
Skills you'll gain: Organizational Skills, Project Management Software, Workflow Management, Collaborative Software, Dashboard, Team Management, Project Management, User Accounts, Information Architecture
Beginner · Guided Project · Less Than 2 Hours

EIT Digital
Skills you'll gain: Design Thinking, Business Modeling, Strategic Planning, Business Strategies, Innovation, Strategic Marketing, Product Development, Strategic Thinking, New Product Development, Technology Strategies, Value Propositions, Emerging Technologies, Analysis
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Pinterest, User Accounts, Information Privacy, Safety and Security, Social Media, Single Sign-On (SSO), Social Media Marketing
Beginner · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Data Visualization, Data Visualization Software, Tableau Software, Color Theory, Interactive Data Visualization, Data Presentation, Data Import/Export, Data Storytelling, Business Analytics, Data Science, Marketing Analytics
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Instagram, Content Performance Analysis, Social Media Management, Social Media, Social Media Marketing, Brand Marketing, Social Media Strategy, Content Strategy, Customer Engagement, Marketing Analytics, Content Creation, Performance Metric, Analytics
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Video Editing, Storyboarding, Storytelling, Photo/Video Production and Technology, Video Production, Instagram, Content Creation, Media Production, TikTok, Driving engagement, Writing, Planning, Creativity, Adaptability
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Business Planning, Solution Design, Consumer Behaviour, Sustainable Development, Entrepreneurship, Market Dynamics, Needs Assessment, Market Analysis, Ideation, Product Development, Environmental Issue, Sustainability Reporting, Social Sciences, Business Development, Cultural Sensitivity
Beginner · Course · 1 - 3 Months

Northeastern University
Skills you'll gain: Healthcare Ethics, Electronic Medical Record, Medical Privacy, Business Ethics, Informed Consent, Health Care Procedure and Regulation, Ethical Standards And Conduct, Health Care, Clinical Trials, Governance, Marketing Management, Law, Regulation, and Compliance, Decision Making, Analysis, Critical Thinking
Beginner · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Online Advertising, Data Presentation, Data Visualization, Digital Advertising, Advertising, Analytics, Big Data, Social Media Strategy, Social Media, Data Ethics, Marketing, Social Media Marketing, Data-Driven Decision-Making, Business Analytics, Advertising Campaigns, Return On Investment, Descriptive Analytics, Law, Regulation, and Compliance, Trend Analysis, Customer Engagement
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Release Management, Application Deployment, Test Planning, CI/CD, Software Quality Assurance, Performance Testing, Software Development Life Cycle, Software Testing, Maintainability, Risk Management, Test Driven Development (TDD), Data Validation, Behavior-Driven Development, Product Lifecycle Management, Systems Analysis, Systems Thinking, Business Process Automation, Data Modeling, Process Flow Diagrams, Digital Transformation
Intermediate · Course · 1 - 4 Weeks
Skills you'll gain: Generative AI, Insurance, AI Product Strategy, Responsible AI, Data Ethics, Underwriting, AI Personalization, Operational Efficiency, Data-Driven Decision-Making, Claims Processing, Personalized Service, Artificial Intelligence, Automation, Risk Management, Analytics, Prompt Engineering, Risk Analysis, Business Analytics, Systems Integration
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Generative AI Agents, Public Relations, Content Creation, Marketing and Public Relations, Responsible AI, Media Relations, Productivity Software, Crisis Management, Prompt Engineering, Team Leadership, Promotions and Campaigns, Social Media Campaigns
Intermediate · Course · 1 - 4 Weeks