SEO courses cover strategies for optimizing website visibility in search engines, including keyword research, on-page and off-page optimization, and link-building techniques. You can learn how to analyze website performance using tools like Google Analytics and Google Search Console, as well as how to create content that aligns with search intent.

Skills you'll gain: Keyword Research, Data-Driven Marketing, Search Engine Optimization, Generative Engine Optimization (GEO), Web Analytics and SEO, Search Engine Marketing, Digital Marketing Campaigns, Content Optimization, Research, Content Creation, Conversion Funnel Analysis, Content Strategy, Content Marketing, Marketing Analytics, Digital Content, Web Analytics, AI Enablement, Generative AI, Content Management, Analytics
Intermediate · Specialization · 1 - 3 Months

Coursera
Skills you'll gain: Google Analytics, Analytics, Data Analysis, User Accounts
★ 4.4 (1.5K) · Beginner · Guided Project · Less Than 2 Hours
Skills you'll gain: Data Storytelling, Performance Measurement, Search Engine Marketing, Data-Driven Decision-Making, Search Engine Optimization, Branding, Digital Marketing, Customer Engagement, Marketing Planning, Marketing Strategies, Marketing, E-Commerce, Email Marketing, Marketing Analytics, Performance marketing, Journey Mapping, Social Media Marketing
★ 4.8 (32K) · Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: WordPress, Search Engine Optimization, Web Analytics and SEO, Blogs, Content Optimization, Web Analytics, Web Content, Content Management, Marketing, Analytics, Web Design, Web Development, User Experience, Web Design and Development
★ 4.5 (801) · Advanced · Guided Project · Less Than 2 Hours
Skills you'll gain: Google Ads, Search Engine Optimization, Digital Marketing, Keyword Research, Digital Advertising, Target Audience, Search Engine Marketing, Online Advertising, Persona Development, Marketing, Content Optimization, Marketing Strategy and Techniques, Marketing Strategies, Customer Engagement
★ 4.8 (7.9K) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Content Performance Analysis, Copywriting, Content Marketing, Blogs, Presentations, Content Creation, Target Audience, Driving engagement, Digital Content, Content Development and Management, Content Strategy, Search Engine Optimization, Marketing Strategies, Web Content, Content Optimization, Digital Marketing Campaigns, Social Media Marketing, Digital Marketing, Web Analytics and SEO, Digital Marketing Tools
★ 5 (35) · Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Search Engine Optimization, Search Engine Marketing, Web Analytics, Content Optimization, Keyword Research, Content Performance Analysis, Strategic Prioritization, Prioritization, Competitive Analysis, Gap Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Responsible AI, Generative Engine Optimization (GEO), Generative AI, Digital Advertising, Email Automation, Email Marketing, ChatGPT, Content Performance Analysis, AI literacy, Digital Marketing, Search Engine Optimization, Personalized Campaigns, Content Optimization, Digital Marketing Tools, AI Personalization, Digital Marketing Campaigns, AI Integrations, Content Creation, Artificial Intelligence and Machine Learning (AI/ML)
★ 4.7 (12K) · Beginner · Specialization · 3 - 6 Months

Alex Genadinik
Skills you'll gain: Generative Engine Optimization (GEO), Search Engine Optimization, Google Gemini, Content Optimization, Anthropic Claude, ChatGPT, Brand Awareness
★ 4.5 (11) · Mixed · Course · 1 - 3 Months

Skills you'll gain: Keyword Research, Copywriting, Search Engine Optimization, Content Strategy, Content Optimization, Web Content, Content Development and Management, Blogs, Content Management, Content Creation, Writing and Editing, Writing, Editing, Driving engagement
★ 4.6 (8) · Beginner · Course · 1 - 3 Months

LearnKartS
Skills you'll gain: Prompt Engineering, Copywriting, Content Development and Management, Social Media Content, Content Creation, Social Media Marketing, Web Content, Content Strategy, Content Marketing, Digital Content, Advertising, Marketing Communications, Campaign Management, Email Marketing, Digital Marketing, Online Advertising, Persona Development, Target Audience, Lead Generation, Writing
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Prompt Engineering, Surveys, Google Analytics, Search Engine Optimization, Competitive Intelligence, Keyword Research, Survey Creation, Product Marketing, Marketing Analytics, Data-Driven Marketing, Web Analytics and SEO, Competitive Analysis, Target Audience, Search Engine Marketing, Market Intelligence, Web Analytics, Content Optimization, Go To Market Strategy, Market Research, Content Strategy
Intermediate · Specialization · 3 - 6 Months
Start with what you want to focus on in SEO. If you're interested in local SEO strategies, choose courses covering Google My Business, local keyword research, and citation management. If you want to use SEO tools for analytics, look for courses that include training on Google Analytics, SEMrush, and Ahrefs. Compare these options to find the right fit for your needs.