Google Ads courses can help you learn keyword research, ad creation, campaign management, and performance analysis. You can build skills in budget allocation, audience targeting, and A/B testing to optimize your advertising efforts. Many courses introduce tools like Google Ads Editor and Google Analytics, that support tracking campaign success and understanding user behavior.

Skills you'll gain: Email Marketing, Paid media, Target Audience, Data Storytelling, Social Media Marketing, Social Media Strategy, Content Creation, Target Market, Search Engine Optimization, Social Media, Marketing Budgets, Order Fulfillment, Media Planning, Search Engine Marketing, Customer Retention, Customer Relationship Management, Online Advertising, Digital Media Strategy, Email Automation, Marketing
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Data Visualization, Prompt Engineering Tools, Prompt Patterns, AI powered creativity, Graphing, Context Engineering, AI literacy, AI Personalization, Generative AI, Timelines, LLM Application, Ideation, Artificial Intelligence, Business Correspondence, Complex Problem Solving, Report Writing, Solution Design, Document Management, Critical Thinking, Machine Learning
Beginner · Specialization · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Docs, Gmail, Google Sheets, Google Workspace, Presentations, Calendar Management, File Management, Spreadsheet Software, Productivity Software, Email Security, Email Automation, Collaborative Software, Excel Formulas, Data Visualization, Data Validation, Document Management, Setting Appointments, Meeting Facilitation, Sales Presentations, Version Control
Beginner · Specialization · 3 - 6 Months

Board Infinity
Skills you'll gain: Google Analytics, Data Storytelling, Data Presentation, Financial Forecasting, Looker (Software), Data-Driven Marketing, Marketing Analytics, Data Literacy, Cross-Channel Marketing, Marketing Budgets, Web Analytics, Data Validation, Stakeholder Engagement, Data-Driven Decision-Making, Google Ads, Dashboard Creation, Revenue Forecasting, Marketing Automation, Predictive Analytics, Digital Marketing
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Data Modeling, Stakeholder Engagement, Database Design, Dashboard, Business Intelligence, Business Intelligence Software, Extract, Transform, Load, Dashboard Creation, Tableau Software, Databases, Data Warehousing, Stakeholder Communications, Data Visualization, Web Presence, Interviewing Skills, Business Process, Business Analysis, Professional Development, Data Analysis, SQL
Build toward a degree
Advanced · Professional Certificate · 3 - 6 Months

Skills you'll gain: Quality Management, Project Closure, Scope Management, Team Management, Project Management Life Cycle, Product Quality (QA/QC), Sprint Retrospectives, Project Management, Project Planning, Agile Project Management, Quality Assessment, Quality Assurance, Backlogs, Team Leadership, Project Scoping, Agile Software Development, Stakeholder Communications, Change Management, Web Presence, Interviewing Skills
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

Coursera
Skills you'll gain: Google Analytics, Web Analytics and SEO, Statistical Reporting, Data-Driven Marketing, Analytics, Data Analysis, User Accounts
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Responsive Web Design, Storyboarding, Wireframing, User Experience Design, UI/UX Research, User Experience, Usability Testing, Information Architecture, Presentations, Web Design, User Research, Design Thinking, Figma (Design Software), Usability, Design Reviews, Persona (User Experience), Web Content Accessibility Guidelines, Mobile Development, Web Presence, Interviewing Skills
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Google Analytics, Data-Driven Marketing, Conversion Funnel Analysis, Marketing Effectiveness, Smart Goals, Web Analytics and SEO, Google Ads, Web Analytics, Digital Analysis, Marketing Analytics, Search Engine Optimization, Marketing Strategies, Customer Insights, Campaign Management, Performance Reporting, Target Audience, Business Reporting, Key Performance Indicators (KPIs), Performance Analysis, Data-Driven Decision-Making
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Google Ads, Advertising Campaigns, Search Engine Marketing, Pay Per Click Advertising, Performance Metric, Campaign Management, Performance Analysis, Online Advertising, Keyword Research, Performance marketing, Performance Measurement, Bidding, Conversion Funnel Analysis, Digital Advertising, Digital Marketing Campaigns, Web Analytics, Campaign Planning, Registration, Advertising, Digital Marketing
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Google Ads, Advertising Campaigns, Search Engine Marketing, Campaign Management, Online Advertising, Digital Advertising, Registration, Marketing, Digital Marketing, Test Planning
Beginner · Course · 1 - 4 Weeks
Google Cloud
Skills you'll gain: User Provisioning, Data Governance, Google Workspace, Data Loss Prevention, Gmail, User Accounts, Google Gemini, Information Management, Email Security, Data Management, Data Security, Document Management, Identity and Access Management, Mobile Security, Records Management, Cloud Management, Data Storage, Security Management, Cloud Security, Technical Support and Services
Beginner · Professional Certificate · 1 - 4 Weeks