Google Ads courses can help you learn keyword research, ad creation, campaign management, and performance analysis. You can build skills in budget allocation, audience targeting, and A/B testing to optimize your advertising efforts. Many courses introduce tools like Google Ads Editor and Google Analytics, that support tracking campaign success and understanding user behavior.

Skills you'll gain: Google Ads, Pay Per Click Advertising, Search Engine Marketing, Campaign Management, Digital Advertising, Registration, Marketing, Keyword Research, Advertising, Digital Marketing, Test Planning
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Google Ads, Advertising Campaigns, Pay Per Click Advertising, Search Engine Marketing, Campaign Management, Performance Analysis, Performance marketing, Keyword Research, Performance Measurement, Bidding, Online Advertising, Digital Advertising, Web Analytics, Registration, Advertising, Marketing, Performance Metric, Digital Marketing, Key Performance Indicators (KPIs), Test Planning
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Quality Management, Project Closure, Scope Management, Team Management, Sprint Retrospectives, Project Management, Project Planning, Agile Project Management, Quality Assurance, Backlogs, Team Leadership, Project Scoping, Project Management Life Cycle, Stakeholder Analysis, Project Controls, Project Implementation, Agile Methodology, Change Management, Interviewing Skills, Applicant Tracking Systems
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Data Storytelling, Data Visualization, Exploratory Data Analysis, Regression Analysis, Feature Engineering, Statistical Hypothesis Testing, Sampling (Statistics), Data Ethics, Logistic Regression, Model Evaluation, Data Visualization Software, Descriptive Statistics, Data Analysis, Statistical Analysis, Tableau Software, Object Oriented Programming (OOP), Data Science, Machine Learning, Interviewing Skills, Python Programming
Build toward a degree
Advanced · Professional Certificate · 3 - 6 Months

Google Cloud
Skills you'll gain: Google Docs, Gmail, Google Sheets, Google Workspace, Presentations, Calendar Management, Spreadsheet Software, File Management, Excel Formulas, Email Security, Data Visualization, Productivity Software, Collaborative Software, Data Validation, Document Management, Setting Appointments, Meeting Facilitation, Sales Presentations, Data Analysis Expressions (DAX), Version Control
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Marketing Analytics, Return On Investment, Google Ads, Marketing Strategies, MarTech, Content Management Systems, WordPress, Facebook, Software Installation
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Social Media Management, Social Media, Social Media Marketing, Target Audience, Social Media Campaigns, Paid media, Social Media Strategy, Instagram, Content Creation, Marketing Effectiveness, Online Advertising, Persona Development, Marketing Analytics, Advertising Campaigns, Advertising, Content Performance Analysis, Marketing Materials, Presentations, Digital Marketing, Brand Management
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Data Visualization, Multimodal Prompts, Prompt Engineering, Data Presentation, Prompt Patterns, AI Enablement, AI Personalization, Generative AI, Email Automation, LLM Application, Data Analysis, Artificial Intelligence, Complex Problem Solving, Ideation, Business Correspondence, Report Writing, Solution Design, Critical Thinking, Document Management, Machine Learning
Beginner · Specialization · 1 - 4 Weeks

Skills you'll gain: Responsive Web Design, Storyboarding, Wireframing, User Experience Design, UI/UX Research, Usability Testing, Information Architecture, Presentations, User Research, Web Design, Figma (Design Software), Design Reviews, Web Content Accessibility Guidelines, User Story, Data Ethics, Usability, User Centered Design, Mockups, Interviewing Skills, Applicant Tracking Systems
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Email Marketing, Paid media, Target Audience, Data Storytelling, Social Media Marketing, Social Media Strategy, Content Creation, Search Engine Optimization, Marketing Budgets, Order Fulfillment, Media Planning, Search Engine Marketing, Google Ads, Social Media Management, Customer Retention, Customer Relationship Management, E-Commerce, Performance marketing, Email Automation, Marketing
Beginner · Professional Certificate · 3 - 6 Months
University of Colorado Boulder
Skills you'll gain: Google Ads, Digital Advertising, Online Advertising, Advertising, Contextual Advertising, Pay Per Click Advertising, Advertising Campaigns, Paid media, Social Media, Search Engine Marketing, Performance marketing, Marketing, Keyword Research, Search Engine Optimization, Social Media Marketing, Digital Marketing, Social Media Strategy, Social Media Campaigns, Data Ethics, Web Analytics and SEO
Beginner · Specialization · 3 - 6 Months

Google Cloud
Skills you'll gain: Google Gemini, Storytelling, Video Production, Gemini, Google Docs, Google Workspace, Video Editing, Responsible AI, Proofreading, Prompt Engineering, Productivity Software, Gmail, Workflow Management, LLM Application, AI Enablement, Generative AI, Writing, Collaboration, Project Management, Business Communication
Beginner · Specialization · 1 - 3 Months