Google Ads courses can help you learn keyword research, ad creation, campaign management, and performance analysis. You can build skills in budget allocation, audience targeting, and A/B testing to optimize your advertising efforts. Many courses introduce tools like Google Ads Editor and Google Analytics, that support tracking campaign success and understanding user behavior.
Skills you'll gain: Google Ads, Pay Per Click Advertising, Keyword Research, Search Engine Marketing, Advertising Campaigns, Paid media, Digital Marketing, Campaign Management, Digital Advertising, Online Advertising, Contextual Advertising, Google Analytics, Web Analytics, Google Gemini, Advertising, Bidding, Budget Management, Marketing Budgets, Google Docs, Demand Generation
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Data Visualization, Prompt Patterns, AI powered creativity, AI Personalization, Generative AI, AI literacy, Timelines, LLM Application, Agentic Workflows, Ideation, Artificial Intelligence, Scenario Testing, Business Correspondence, Complex Problem Solving, Report Writing, Solution Design, Document Management, Critical Thinking, Software Versioning, Machine Learning
★ 4.8 (8.2K) · Beginner · Specialization · 1 - 4 Weeks

Skills you'll gain: Google Ads, Keyword Research, Advertising Campaigns, Campaign Management, Digital Advertising, Marketing
★ 3.7 (22) · Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Google Gemini, Generative AI, AI literacy, Model Training, AI Integrations, Google Sheets, Critical Thinking, Innovation
★ 4.8 (26K) · Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Meta Ads Manager, Social Media Management, Social Media Content, Social Media, Social Media Marketing, Target Audience, Social Media Campaigns, Paid media, Customer Analysis, Content Creation, Marketing Effectiveness, Persona Development, Marketing Analytics, Advertising Campaigns, Social Media Analytics, Advertising, Instagram, Presentations, Digital Marketing, Brand Management
★ 4.8 (23K) · Beginner · Professional Certificate · 3 - 6 Months

Google Cloud
Skills you'll gain: Google Docs, Gmail, Google Sheets, Google Workspace, Presentations, Calendar Management, File Management, Spreadsheet Software, Sales Presentation, Email Security, Email Automation, Collaborative Software, Data Visualization, Data Validation, Setting Appointments, Meeting Facilitation, Sales Presentations, Version Control, Collaboration, Document Management
★ 4.7 (3.3K) · Beginner · Specialization · 3 - 6 Months
Skills you'll gain: Data Modeling, Stakeholder Engagement, Dashboard, Business Intelligence, Tableau Software, Extract, Transform, Load, Data Warehousing, Data Store, Database Systems, Data Visualization, Data Pipelines, Interviewing Skills, Business Process, Business Analysis, Database Design, Data Mart, Applicant Tracking Systems, Data Analysis, SQL, Stakeholder Communications
★ 4.8 (9.7K) · Advanced · Professional Certificate · 3 - 6 Months
Skills you'll gain: Media Planning, Spreadsheet Software, A/B Testing, Return On Investment, Marketing Analytics, Key Performance Indicators (KPIs), Google Analytics, Pivot Tables And Charts, Performance Measurement, Digital Marketing, Data Presentation, Performance Metric, Google Ads, Marketing Budgets, Dashboard Creation, Performance Reporting, Stakeholder Communications
★ 4.6 (2.3K) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Google Analytics, Smart Goals, Marketing Analytics, Marketing Effectiveness, Web Analytics and SEO, Data-Driven Marketing, Google Ads, Web Analytics, Goal Setting, Search Engine Optimization, Digital Marketing Campaigns, Marketing Strategies, Customer Insights, Campaign Management, Performance Reporting, Target Audience, Business Reporting, Key Performance Indicators (KPIs), Performance Analysis, Data-Driven Decision-Making
★ 4.1 (7) · Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Responsive Web Design, Storyboarding, Wireframing, User Experience Design, UI/UX Research, User Experience, Usability Testing, Information Architecture, Presentations, Web Design, User Research, Design Thinking, Figma (Design Software), Usability, Design Reviews, Persona (User Experience), Design Research, User Story, Web Presence, Interviewing Skills
★ 4.8 (101K) · Beginner · Professional Certificate · 3 - 6 Months

University of California, Davis
Skills you'll gain: Search Engine Optimization, Content Optimization, Persona Development, Web Content, User Research, Target Audience, Digital Marketing, Branding, User Experience, Data Analysis, Business Reporting
★ 4.6 (10K) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Data-Driven Marketing, Google Analytics, Conversion Funnel Analysis, Return On Investment, Digital Marketing Tools, Google Ads, Marketing, Marketing Strategies, Analytics, Content Management Systems, WordPress, Facebook, Data Collection
★ 4 (8) · Intermediate · Course · 1 - 4 Weeks