• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Automation

Marketing Automation Courses

Marketing automation courses can help you learn email marketing strategies, customer segmentation, lead nurturing, and campaign analytics. You can build skills in creating automated workflows, optimizing conversion rates, and analyzing customer behavior to enhance engagement. Many courses introduce tools like HubSpot, Marketo, and Mailchimp, that support implementing automation strategies and measuring their effectiveness in real-time.

Popular Marketing Automation Courses and Certifications


  • U

    University of Pennsylvania

    Introducción al Marketing

    Skills you'll gain: Customer Analysis, Branding, Brand Strategy, Brand Marketing, Marketing Psychology, Strategic Marketing, Marketing, Brand Management, Consumer Behaviour, Go To Market Strategy, Marketing Strategies, Customer Insights, Marketing Communications, Driving engagement, Online Advertising, E-Commerce

    ★ 4.8 (272) · Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • S

    SkillsBooster Academy

    Workplace Automation with Generative AI

    Skills you'll gain: Prompt Engineering, Generative AI Agents, Agentic Workflows, Prompt Engineering Tools, Email Automation, Generative AI, ChatGPT, LLM Application, Automation, Workflow Management, Model Deployment, AI Personalization, Agentic systems, Retrieval-Augmented Generation, Unstructured Data, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Document Management, Business, Productivity

    Beginner · Course · 1 - 3 Months

    Category: New
    New
  • U

    University of Michigan

    Systems Thinking for AI & Automation

    Skills you'll gain: Generative AI, AI Workflows, Workflow Management, Information Architecture, Artificial Intelligence, Systems Thinking, Record Keeping, Strategic Thinking, Cost Benefit Analysis, Data Management

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • W

    Whizlabs

    Infrastructure Automation with Terraform

    Skills you'll gain: Terraform, Infrastructure as Code (IaC), Cloud Infrastructure, Google Cloud Platform, IT Automation, Cloud Deployment, Cloud Management, Amazon Web Services, Cloud Platforms, Microsoft Azure, Dependency Analysis

    ★ 4.2 (12) · Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
  • L

    LearnKartS

    Linux Networking, Services, and Automation

    Skills you'll gain: Red Hat Enterprise Linux, Linux Administration, Linux Servers, Operating System Administration, Linux Commands, Linux, Network Troubleshooting, Systems Administration, Network Administration, Network Monitoring, Technical Support and Services, System Configuration, TCP/IP, System Monitoring, IT Automation, Unix Shell, Computer Networking, Unix Commands, Command-Line Interface, Network Protocols

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • E

    EDUCBA

    Financial Modeling with Spreadsheet Automation

    Skills you'll gain: Excel Macros, Actuarial Science, Financial Modeling, Derivatives, Risk Modeling, Simulations, Forecasting, Debugging, Financial Market, Finance, Financial Forecasting, Analysis, Financial Data, Financial Analysis, Automation, Financial Planning, Financial Reporting, Business, Planning, Environment

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
  • S

    Sage Publications

    Marketing Planning & Strategy

    Skills you'll gain: Marketing Planning, Marketing Budgets, Business Planning, Market Analysis, Strategic Marketing, Marketing Strategies, Market Research, Marketing Effectiveness, Marketing Strategy and Techniques, Performance Measurement, Budgeting, Business Strategy, Competitive Analysis, Consumer Behaviour, Marketing Psychology, Business Ethics, Marketing Communications, Strategic Decision-Making, Analysis, Decision Making

    Intermediate · Course · 3 - 6 Months

    Category: New
    New
    Category: Preview
    Preview
  • E

    EDUCBA

    VBA Automation for Excel Workflows

    Skills you'll gain: Excel Macros, Customer Data Management, Event-Driven Programming, Customer Relationship Management (CRM) Software, Dashboard Creation, Dashboard, Customer Relationship Management, Business Process Automation, Microsoft Excel, Automation, IT Automation, Workflow Management, Management Reporting, Relationship Management, Operations Management, Business Operations, Real Time Data, Business, Build Tools, Productivity

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • E

    EDUCBA

    Gantt Chart Automation with Spreadsheets

    Skills you'll gain: Earned Value Management, Microsoft Project, Project Schedules, Excel Macros, Project Performance, Microsoft Excel, Performance Metric, Microsoft Access, Project Management Software, Project Controls, Management Reporting, Scheduling, Dashboard, Performance Reporting, Project Design, Project Management, Automation, Variance Analysis, Analysis, Design

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
  • E

    EDUCBA

    Business Barcodes Using Spreadsheet Automation

    Skills you'll gain: Barcoding, Excel Macros, Microsoft Excel, Business Process Automation, Workflow Management, Packaging and Labeling, Office Procedures, Administrative Support, Visual Basic (Programming Language), Point of Sale, Spreadsheet Software, Business Software, Operations Management, Automation, Business Operations, Business Systems, Business Solutions, IT Automation, Business, Technology Solutions

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
  • U

    University of Pennsylvania

    Retail Marketing Strategy

    Skills you'll gain: Customer experience strategy (CX), Brand Strategy, Brand Management, Branding, Customer experience improvement, Marketing Strategies, Customer Insights, Brand Loyalty, Cross-Channel Marketing, Global Marketing, Market Trend, Consumer Behaviour, Competitive Analysis, Innovation, E-Commerce

    ★ 4.8 (299) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    UiPath

    Introduction to agentic automation

    Skills you'll gain: Agentic Workflows, Agentic systems, Business Process Automation, Automation, Robotic Process Automation, Generative AI Agents, Responsible AI, Artificial Intelligence, Data Ethics, AI Security, Accountability, Data Security

    Beginner · Course · 1 - 4 Weeks

1…212223…456

In summary, here are 10 of our most popular marketing automation courses

  • Introducción al Marketing: University of Pennsylvania
  • Workplace Automation with Generative AI: SkillsBooster Academy
  • Systems Thinking for AI & Automation: University of Michigan
  • Infrastructure Automation with Terraform: Whizlabs
  • Linux Networking, Services, and Automation: LearnKartS
  • Financial Modeling with Spreadsheet Automation: EDUCBA
  • Marketing Planning & Strategy: Sage Publications
  • VBA Automation for Excel Workflows: EDUCBA
  • Gantt Chart Automation with Spreadsheets: EDUCBA
  • Business Barcodes Using Spreadsheet Automation: EDUCBA

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok