Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Coursera
Skills you'll gain: Registration, Email Marketing, Driving engagement, User Feedback, Customer Communications Management, User Accounts, Account Management
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Blogs, Spreadsheet Software, Financial Statements, Financial Statement Analysis, Financial Acumen, Excel Formulas, Microsoft Excel, Content Marketing, Balance Sheet, Financial Data, Analysis, Web Presence, Profit and Loss (P&L) Management, Cash Flows
Beginner · Course · 1 - 3 Months

Skills you'll gain: Return On Investment, Revenue Forecasting, Variance Analysis, Growth Strategies, Marketing Effectiveness, Performance Analysis, Business Development, Performance Measurement, Business Strategies, Business Planning, Financial Forecasting, Gap Analysis, Business Strategy, Market Opportunities, Key Performance Indicators (KPIs), Forecasting, Data-Driven Decision-Making, Product Development
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: AI Workflows, Salesforce, Prompt Engineering Tools, AI Security, Responsible AI, Salesforce Development, Agentic Workflows, Data Ethics, Generative AI Agents, AI Integrations, Customer Relationship Management (CRM) Software, Customer Relationship Management, Generative AI, Data Loss Prevention, Predictive Modeling, Model Training, Data Security, Large Language Modeling
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Business Modeling, Customer Relationship Building, Customer Relationship Management, Entrepreneurship, Business Planning, Telecommuting, Financial Modeling, Business Strategy, Collaborative Software
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Marketing Strategies, Digital Marketing Tools, Digital Marketing, Auditing, Software Development Tools, Paid media, Test Tools, Performance Analysis, Process Optimization, Performance Improvement, Performance Appraisal, Prioritization
Intermediate · Course · 1 - 4 Weeks

University of Huddersfield
Skills you'll gain: Business Solutions, Case Studies, Market Opportunities, Growth Strategies, Learning Theory
Beginner · Course · 1 - 4 Weeks

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Storytelling, Social Media, Social Media Marketing, Social Media Strategy, Media Relations, Content Strategy, Content Creation, Paid media, Advertising, Brand Management, Strategic Partnership, Strategic Communication, Video Production, Target Audience, Revenue Management, Negotiation, Target Market, Community Development, Crisis Management, Planning
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Responsible AI, AI Personalization, Data Ethics, Personally Identifiable Information, Information Privacy, Persona (User Experience), User Research, Multimodal Prompts, AI literacy, Persona Development, User Experience Design, Artificial Intelligence, Human Centered Design, Ethical Standards And Conduct, User Centered Design
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Content Scheduling, Social Media Management, Social Media, Social Media Marketing, Social Media Strategy, Social Media Content, Social Media Campaigns, Digital Marketing Tools, Calendar Management, Strategic Communication, Brand Strategy, Customer Communications Management, Branding, Social Impact, Case Studies, Social Skills, Social Network Analysis, Customer Engagement, Operational Efficiency
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Business Planning, Diagram Design, Business Strategy, Strategic Thinking, Strategic Planning, User Accounts, Productivity Software, Collaborative Software, Graphic Design, Market Analysis
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Business Correspondence, Business Writing, Intercultural Competence, Cultural Responsiveness, Cultural Sensitivity, Business Communication, Target Audience, Writing, Professionalism, Communication, Communication Strategies, Purchasing, Request For Quotation (RFQ), Concision, Internal Communications, Stakeholder Communications
Beginner · Course · 1 - 4 Weeks