Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Board Infinity
Skills you'll gain: Hootsuite, Content Scheduling, Social Media Analytics, Social Media Content, Brand Strategy, Content Performance Analysis, Branding, Brand Awareness, Social Media Strategy, Brand Management, Digital Marketing Tools, Digital Brand Strategy, Performance Analysis, Digital Media Strategy, Content Development and Management, Performance Measurement, Calendar Management, Data-Driven Decision-Making
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Advertising, Instagram, Marketing Materials, Content Creation, Social Media, Social Media Content, Facebook, Design, Graphic Design
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Canva (Software), Graphic Design, Design, Graphical Tools, Graphic and Visual Design, Creative Design, Marketing Design, Color Matching, Branding, Marketing Collateral, Marketing Materials
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Slack (Software), Collaborative Software, Internal Communications, Organizational Skills, Communication, Business
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Customer experience improvement, Workflow Management, Process Design, Customer Service, Customer Support, Customer Engagement, Generative AI, Customer Communications Management, Emotional Intelligence, Customer Success Management, OpenAI, Salesforce, Customer Data Management, Customer Relationship Management, Artificial Intelligence, Customer Analysis, No-Code Development, De-escalation Techniques, Surveys, Communication
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Sales, Sales Strategy, Sales Training, Sales Enablement, Marketing Automation, Sales Management, Sales Pipelines, Selling Techniques, Social Media Marketing, Lead Generation, Social Media, Social Media Campaigns, Customer Relationship Management (CRM) Software, Storytelling, Persona Development, Global Marketing, Target Audience, Trend Analysis, Competitive Intelligence, Benchmarking
Beginner · Specialization · 1 - 3 Months

Coursera
Skills you'll gain: Financial Statement Analysis, Financial Statements, Financial Reporting, Financial Analysis, Financial Data, Regulatory Requirements, Regulatory Compliance, Risk Analysis, Due Diligence, Regulatory Documents, Investment Banking, Market Opportunities, Market Analysis
Intermediate · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Gemini, Google Gemini, Generative AI, Predictive Modeling, Google Cloud Platform, Big Data, Artificial Intelligence and Machine Learning (AI/ML), SQL, Query Languages, Python Programming, Customer Relationship Management (CRM) Software, Customer Relationship Management, Data Processing
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Sales Development, Salesforce, Campaign Management, Lead Generation, Sales Pipelines, Sales Management, Prospecting and Qualification, Sales Process, Sales Enablement, Promotions and Campaigns, Customer Relationship Management (CRM) Software, Data Entry, Data Import/Export, Email Automation, Marketing Management, Record Keeping
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Sales Presentation, Presentations, Sales Presentations, Product Demonstration, Microsoft PowerPoint, Solution Selling, Proposal Writing, Productivity Software, Proposal Development, Multimedia, Organizational Skills, Sales
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Social Media Content, Trend Analysis, Social Media, Social Media Management, Web Presence, Social Media Strategy, Account Management, User Accounts, Marketing Communications
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Diagram Design, Persona Development, User Accounts, Target Audience, Customer Analysis, Business Modeling, Graphic Design, Productivity Software, Market Analysis
Beginner · Guided Project · Less Than 2 Hours