Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Coursera
Skills you'll gain: Content Marketing, Content Strategy, Journey Mapping, Content Development and Management, Target Audience, Persona Development, Blogs, Content Performance Analysis, Marketing Strategies, Content Creation, Marketing Planning, Conversion Funnel Analysis, Content Management, Consumer Behaviour, Auditing, Media Buying, Web Analytics and SEO
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Variance Analysis, Dashboard, Key Performance Indicators (KPIs), Dashboard Creation, Power BI, Performance Analysis, Generative Engine Optimization (GEO), Performance Measurement, Web Analytics and SEO, Performance Reporting, Google Analytics, Performance Metric, Business Metrics, Content Performance Analysis, Digital Analysis, Analysis, Business Intelligence, Trend Analysis, Data Analysis, Generative AI
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Social Media, Social Media Management, Driving engagement, Social Media Content, Social Media Marketing, Web Presence, Professional Networking, User Accounts, Branding, Marketing, Business
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Conversion Funnel Analysis, Process Analysis, Web Analytics, Digital Analysis, Process Optimization, Dashboard, Process Design, Customer experience improvement, Driving engagement, Consolidation, Process Improvement and Optimization, Customer Analysis, Key Performance Indicators (KPIs), Business Metrics, Data-Driven Decision-Making, Event Monitoring
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Data Ethics, Responsible AI, Business Ethics, Strategic Decision-Making, Data Management, Initiative and Leadership, Information Privacy, Market Research, Ethical Standards And Conduct, Governance, Strategic Leadership, Market Intelligence, Artificial Intelligence, AI literacy, Law, Regulation, and Compliance, Market Analysis, Economics, Policy, and Social Studies, Accountability
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Registration, Email Marketing, Driving engagement, User Feedback, Customer Communications Management, User Accounts, Account Management
Beginner · Guided Project · Less Than 2 Hours

LearnQuest
Skills you'll gain: Overcoming Objections, Rapport Building, Sales, Sales Strategy, Negotiation, Regional Sales, Relationship Building, Selling Techniques, Communication, Communication Strategies, Intercultural Competence, Language Interpretation, Translation, and Studies, Business Research, Market Research, Empathy & Emotional Intelligence, Digital Communications, Goal Setting, Stakeholder Analysis, Research, Industrial and Organizational Psychology
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Business Modeling, Customer Relationship Building, Customer Relationship Management, Entrepreneurship, Business Planning, Telecommuting, Financial Modeling, Business Strategy, Collaborative Software
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Oral Expression, Verbal Communication Skills, Concision, Digital Marketing Tools, Leadership Development, Digital Publishing, Content Strategy, Brand Awareness, Strategic Thinking, Knowledge Transfer, Media and Communications, Revenue Management, Ideation, Growth Strategies
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Infographics, Process Design, Diagram Design, Business Process, Target Audience, Data Visualization, Content Creation, Collaborative Software, Business Strategy
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Video Production, Videography, Visual Storytelling, Storytelling, Video Editing, Media Production, Facebook, Content Creation
Beginner · Course · 1 - 4 Weeks

Alex Genadinik
Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Keyword Research, Web Analytics, Auditing, Frontend Performance, Content Strategy, Content Optimization, Performance Tuning, Digital Marketing Tools, Performance Metric
Mixed · Course · 3 - 6 Months