• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Customer Insights

Customer Insights Courses

Customer insights courses can help you learn techniques for gathering and analyzing consumer data, understanding buyer behavior, and developing effective marketing strategies. You can build skills in conducting surveys, interpreting qualitative feedback, and utilizing segmentation to target specific audiences. Many courses introduce tools like Google Analytics, CRM software, and data visualization platforms, that support transforming insights into actionable business strategies.

Popular Customer Insights Courses and Certifications


  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    A Organização Centrada na Jornada do Cliente

    Skills you'll gain: Rapport Building, Relationship Building, Customer experience strategy (CX), Agile Methodology, Customer Success Management, Customer Engagement, Customer Relationship Building, Customer Analysis, Journey Mapping, Customer Insights, Process Design, Value Propositions, Solution Delivery, Interpersonal Communications, Key Performance Indicators (KPIs), Experience Design, Product Lifecycle Management, Performance Measurement, Product Management, Process Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    23 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Fundamentals of Product Strategy

    Skills you'll gain: Competitive Analysis, Product Strategy, Product Management, Strategic Prioritization, Market Analysis, Product Marketing, Prioritization, Customer Analysis, Goal Setting, Business Strategy, Strategic Thinking, Strategic Decision-Making, Team Motivation, Market Dynamics, Customer Insights, Regulatory Compliance

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Pesquisa de Mercado e a Gestão Estratégica de Marketing

    Skills you'll gain: Marketing Strategies, Market Research, Strategic Marketing, Data-Driven Marketing, Marketing, Marketing Management, Marketing Analytics, Market Intelligence, Marketing Strategy and Techniques, Data-Driven Decision-Making, Customer Insights, Customer Analysis, Market Data, Consumer Behaviour, Target Market, A/B Testing, Digital Marketing

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnKartS

    Linkedin Ads Course : Master B2B Lead Generation

    Skills you'll gain: Online Advertising, Pay Per Click Advertising, Performance marketing, Conversion Funnel Analysis, Social Media Marketing, Social Media Strategy, Customer Engagement, Customer Insights

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Sales Managers: Data-Driven Sales Forecasting

    Skills you'll gain: Sales Pipelines, AI Personalization, Sales Management, Sales Process, Sales, Sales Strategy, Anthropic Claude, Sales Development, Customer Engagement, Responsible AI, General Sales Practices, Lead Generation, Generative AI, ChatGPT, AI Integrations, Forecasting, Business Ethics, Customer Insights

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Mastering Business Essentials: Marketing

    Skills you'll gain: Marketing, Marketing Strategy and Techniques, Marketing Effectiveness, Marketing Planning, Marketing Management, Earned Media, Marketing Communications, Promotions and Campaigns, Branding, Market Dynamics, Target Market, Product Promotion, Customer Insights, Owned Media, Conversion Funnel Analysis, Order Delivery

    5
    Rating, 5 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    How to edit and improve a Facebook Ad

    Skills you'll gain: Facebook, Meta Ads Manager, Social Media Campaigns, Social Media Content, Social Media Marketing, Online Advertising, Target Audience, Advertising Campaigns, Advertising, Social Media Strategy, Digital Advertising, Customer Insights, Social Media Analytics, Editing

    4
    Rating, 4 out of 5 stars
    ·
    21 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    O

    O.P. Jindal Global University

    Supervised Learning and Its Applications in Marketing

    Skills you'll gain: Marketing Analytics, Supervised Learning, Customer Analysis, Customer Retention, Data-Driven Marketing, Applied Machine Learning, Predictive Analytics, Marketing, Scikit Learn (Machine Learning Library), Machine Learning Methods, AI Personalization, Customer Insights, Machine Learning, Model Deployment, Predictive Modeling, Machine Learning Algorithms, Python Programming, Personalized Service, Model Training, Model Evaluation

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    User Retention Analytics

    Skills you'll gain: Dashboard, Conversion Funnel Analysis, Dashboard Creation, Data Storytelling, Marketing Budgets, Looker (Software), Customer Retention, SQL, Data Visualization, Marketing Analytics, Customer Insights, Tableau Software, Statistical Analysis, Predictive Analytics, Business Intelligence, Data Analysis, Time Series Analysis and Forecasting, Data-Driven Decision-Making, R Programming, Python Programming

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    H

    Howard University

    Capstone: Design Thinking for IS in Business

    Skills you'll gain: Design Thinking, Solution Design, Customer Analysis, Business Solutions, Process Design, Customer Insights, User Centered Design, Cloud-Based Integration, Information Systems, Brainstorming, User Research, Ideation, Persona Development, Target Audience, Business Transformation, Digital Transformation, Cloud Solutions, User Feedback, Product Testing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    13 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Event Marketing & Management Fundamentals

    Skills you'll gain: Event Marketing, Events and Conferences, Event Management, Brand Marketing, Event Planning, Marketing Effectiveness, Driving engagement, Marketing Strategies, Marketing Communications, Media Strategy, Branding, Stakeholder Management, Brand Management, Brand Strategy, Stakeholder Engagement, Drive Engagement, Stakeholder Communications, Plan Execution, Brand Awareness, Customer Insights

    4.6
    Rating, 4.6 out of 5 stars
    ·
    20 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    How to Identify Your Target Audience

    Skills you'll gain: Target Audience, Driving engagement, Customer Analysis, Customer Engagement, Persona Development, Customer Insights, Customer Retention, Data-Driven Marketing, User Feedback, Market Research, Marketing Strategies, Data-Driven Decision-Making, Consumer Behaviour, Data Analysis, Business Ethics

    4.1
    Rating, 4.1 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

1…242526…38

In summary, here are 10 of our most popular customer insights courses

  • A Organização Centrada na Jornada do Cliente: Fundação Instituto de Administração
  • Fundamentals of Product Strategy: Coursera
  • Pesquisa de Mercado e a Gestão Estratégica de Marketing: Fundação Instituto de Administração
  • Linkedin Ads Course : Master B2B Lead Generation: LearnKartS
  • GenAI for Sales Managers: Data-Driven Sales Forecasting: Coursera
  • Mastering Business Essentials: Marketing: Emory University
  • How to edit and improve a Facebook Ad: Coursera
  • Supervised Learning and Its Applications in Marketing: O.P. Jindal Global University
  • User Retention Analytics: Coursera
  • Capstone: Design Thinking for IS in Business: Howard University

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok