• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Search Engine Marketing

Search Engine Marketing Courses

Search Engine Marketing courses can help you learn keyword research, ad copywriting, campaign management, and performance analysis. You can build skills in optimizing landing pages, understanding bidding strategies, and utilizing analytics to improve ROI. Many courses introduce tools like Google Ads and SEMrush, that support executing effective campaigns and tracking their success.

Popular Search Engine Marketing Courses and Certifications


  • U

    University of Washington

    Essential Marketing Frameworks

    Skills you'll gain: Marketing Psychology, Market Analysis, Consumer Behaviour, Marketing, Market Opportunities, Market Research, Marketing Planning, Strategic Marketing, Marketing Strategies, Marketing Strategy and Techniques, Competitive Analysis, Target Audience, Proposal Development, Marketing Channel, Business-To-Consumer, Cross-Channel Marketing, Ethical Standards And Conduct

    ★ 4.8 (32) · Beginner · Course · 1 - 4 Weeks

  • D

    Dartmouth College

    Question Reality! Science, philosophy, a search for meaning

    Skills you'll gain: Computational Logic, Scientific Methods, Theoretical Computer Science, Logical Reasoning, Science and Research, Physics, Experimentation, Laboratory Experience, Physical Science, Artificial Intelligence, Simulations, Computer Science, AI literacy, Psychology, Liberal Arts, General Science and Research, Ancient History, Vibrations, Mechanics, Chemistry

    ★ 4.7 (40) · Beginner · Specialization · 1 - 3 Months

  • G

    Google Cloud

    Architecting with Google Kubernetes Engine: Production

    Skills you'll gain: Kubernetes, CI/CD, Google Cloud Platform, Continuous Integration, Continuous Deployment, Continuous Delivery, Cloud Services, Application Performance Management, Cloud Storage, Cloud Security, Role-Based Access Control (RBAC), Identity and Access Management, Data Storage, Authorization (Computing), Database Systems, Authentications

    ★ 4.7 (953) · Intermediate · Course · 1 - 3 Months

  • S

    SkillUp

    Vector Search with NoSQL Databases using MongoDB & Cassandra

    Skills you'll gain: Vector Databases, MongoDB, NoSQL, Embeddings, Applied Machine Learning, Database Management Systems, Apache Cassandra, Text Mining, Query Languages, Image Analysis, Node.JS, Database Application, Database Architecture and Administration

    ★ 4.7 (32) · Intermediate · Course · 1 - 4 Weeks

  • U

    University of Arizona

    Strategic Digital Marketing: Data-Driven Digital Marketing

    Skills you'll gain: Web Analytics, Data-Driven Marketing, Digital Marketing Campaigns, Campaign Management, Data-Driven Decision-Making, Marketing Effectiveness, Marketing Analytics, Digital Marketing, Return On Investment, Social Media Analytics, Advertising Campaigns, Data Ethics, Marketing Strategies, Social Media Marketing, Digital Advertising, Marketing Automation, Digital Marketing Tools, Social Media, AI Personalization, Analytics

    Intermediate · Course · 1 - 3 Months

  • E

    EDUCBA

    Mastering Apache Solr: Index, Search & Analyze Content

    Skills you'll gain: Java Programming, Information Architecture, Solution Design, Content Management, Data Import/Export, Software Architecture, System Configuration

    Intermediate · Course · 1 - 4 Weeks

  • D

    Dubai College of Tourism

    Dubai Hospitality Marketing

    Skills you'll gain: Hospitality Management, Online Advertising, Customer Analysis, Promotional Strategies, Digital Advertising, Hospitality, Digital Marketing, Marketing Strategy and Techniques, Consumer Behaviour, Customer Insights, Customer experience strategy (CX), Customer experience improvement, Marketing, Marketing Planning, Target Market, Strategic Marketing, Marketing Channel, Content Marketing, Customer Relationship Management, Adaptability

    ★ 4.5 (11) · Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Unreal Engine Game - FPS Prototype

    Skills you'll gain: Video Game Development, Unreal Engine, Game Design, User Interface (UI), Prototyping, UI Components, Visualization (Computer Graphics), Animation and Game Design, Artificial Intelligence, User Interface (UI) Design, Animations, Event-Driven Programming

    Mixed · Course · 1 - 3 Months

  • S

    Sungkyunkwan University

    In Search for the Origins of Korean Philosophy

    Skills you'll gain: Ancient History, Culture, Liberal Arts, Cultural Sensitivity, Language Interpretation, Translation, and Studies, World History, Social Studies, Diversity Awareness, Social Justice, Anthropology, Cultural Diversity, Research, Literacy

    ★ 4.7 (20) · Intermediate · Course · 1 - 3 Months

  • P

    Packt

    Python for Google App Engine

    Skills you'll gain: Google App Engine, Cloud Development, Cloud Applications, Cloud Platforms, Restful API, Google Cloud Platform, OAuth, Cloud Deployment, Cloud API, Cloud Computing, Cloud Services, API Design, Application Deployment, Application Programming Interface (API), Platform As A Service (PaaS), Python Programming, Cloud Storage, Database Development, File Management, Web Applications

    Beginner · Course · 1 - 3 Months

  • G

    Google Cloud

    Introdução ao Google Kubernetes Engine

    Skills you'll gain: Kubernetes, Containerization, Google Cloud Platform, Identity and Access Management, Application Deployment, Cloud Services, Cloud Solutions, Cloud Platforms, Cloud Computing, Cloud Deployment, Cloud Management, Infrastructure Architecture, Command-Line Interface

    Intermediate · Course · 1 - 3 Months

  • S

    SkillsBooster Academy

    Claude AI for Marketing

    Skills you'll gain: Anthropic Claude, Copywriting, Email Automation, Responsible AI, Brand Marketing, Marketing, Content Development and Management, Personalized Campaigns, Marketing Automation, Email Marketing, Marketing Strategies, Data Ethics, Social Media Marketing, Digital Marketing, AI Orchestration, Generative AI, Search Engine Marketing, Artificial Intelligence, Web Analytics and SEO, Business

    Beginner · Course · 1 - 3 Months

1…242526…378

In summary, here are 10 of our most popular search engine marketing courses

  • Essential Marketing Frameworks: University of Washington
  • Question Reality! Science, philosophy, a search for meaning: Dartmouth College
  • Architecting with Google Kubernetes Engine: Production: Google Cloud
  • Vector Search with NoSQL Databases using MongoDB & Cassandra: SkillUp
  • Strategic Digital Marketing: Data-Driven Digital Marketing: University of Arizona
  • Mastering Apache Solr: Index, Search & Analyze Content: EDUCBA
  • Dubai Hospitality Marketing : Dubai College of Tourism
  • Unreal Engine Game - FPS Prototype: EDUCBA
  • In Search for the Origins of Korean Philosophy: Sungkyunkwan University
  • Python for Google App Engine: Packt

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok