Search Engine Marketing courses can help you learn keyword research, ad copywriting, campaign management, and performance analysis. You can build skills in optimizing landing pages, understanding bidding strategies, and utilizing analytics to improve ROI. Many courses introduce tools like Google Ads and SEMrush, that support executing effective campaigns and tracking their success.

Universitat Autònoma de Barcelona
Skills you'll gain: Collaborative Software, digital literacy, Content Creation, Digital Communications, Information Management, Content Management, Web Content, Data Sharing, Personally Identifiable Information, Databases, Web Presence, Digital Transformation, Information Privacy
Beginner · Course · 1 - 4 Weeks

DeepLearning.AI
Skills you'll gain: Retrieval-Augmented Generation, Vector Databases, Anomaly Detection, Embeddings, LLM Application, Database Application, Large Language Modeling, Generative AI, Image Analysis
Beginner · Project · Less Than 2 Hours

Università Bocconi
Skills you'll gain: Go To Market Strategy, Business Modeling, Entrepreneurship, Sales Presentation, Fundraising, Growth Strategies, Product Marketing, Customer Acquisition Management, Strategic Marketing, Product Development, Market Opportunities, Market Research, New Product Development, Presentations, Entrepreneurial Finance, Business Strategy, Persona Development, Customer Analysis, Market Analysis, Customer Insights
Beginner · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Online Advertising, Data Visualization, Digital Advertising, Advertising, Analytics, Big Data, Paid media, Social Media Strategy, Social Media, Data Ethics, Marketing, Digital Media Strategy, Social Media Marketing, Data-Driven Decision-Making, Business Analytics, Social Media Analytics, Business Transformation, Social Media Campaigns, Return On Investment, Descriptive Analytics
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Video Editing, Storyboarding, Storytelling, Video Production, Instagram, Content Creation, Videography, Social Media Content, Visual Storytelling, Editing, Media Production, TikTok, Driving engagement, Writing, Creativity, Adaptability
Beginner · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Social Network Analysis, Social Media Analytics, Network Analysis, Data Analysis, Analytical Skills, Statistical Analysis, Social Sciences, Research, Data Collection, AI Personalization, Sociology, Data Transformation, Persuasive Communication, Application Programming Interface (API), Extract, Transform, Load, Media and Communications, Scripting, Psychology
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Selling Techniques, Closing (Sales), Consultative Selling, Retail Sales, Value Propositions, Customer experience strategy (CX), Customer Analysis, Retail Store Operations, Cross Selling, Customer experience improvement, Customer Insights, Product Demonstration, Customer Engagement, Consumer Behaviour, Brand Management, Brand Strategy, Digital Marketing
Intermediate · Course · 1 - 3 Months

Alex Genadinik
Skills you'll gain: LinkedIn, Thought Leadership, Web Presence, Professional Development, Personal Development, Professional Networking, Influencing, Social Media, Marketing, Business Planning, Trustworthiness, Marketing Strategies, Finance, Growth Strategies
Mixed · Course · 1 - 3 Months

Skills you'll gain: Competitive Analysis, Business Strategy, Strategic Thinking, Market Analysis, Competitive Intelligence, Case Studies, Corporate Strategy, Customer Analysis, Market Dynamics, Market Opportunities, Strategic Planning, New Business Development, Supplier Management, Entrepreneurship, Leadership
Intermediate · Guided Project · Less Than 2 Hours

John Wiley & Sons
Skills you'll gain: Strategic Partnership, Business Development, Growth Strategies, New Business Development, Loyalty Programs, Professional Networking, Conversion Funnel Analysis, Relationship Building, Business Relationship Management, Customer Relationship Building, Collaboration, Driving engagement, Customer Engagement, Cross-Functional Collaboration, Marketing, Business Solutions, Revenue Management, Business Planning, Business, Business Communication
Intermediate · Course · 3 - 6 Months

Northeastern University
Skills you'll gain: Customer Analysis, Business Strategy, Competitive Analysis, Strategic Thinking, Organizational Strategy, Strategic Decision-Making, Corporate Strategy, Healthcare Industry Knowledge, Market Analysis, Competitive Intelligence, Business, Consumer Behaviour, Market Dynamics, Critical Thinking
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Model Optimization, Regression Analysis, Model Training, Statistical Modeling, Predictive Modeling, Fine-tuning, Scientific Visualization, Model Evaluation, Data Preprocessing, Applied Machine Learning, Data Processing, Exploratory Data Analysis, Python Programming, Machine Learning, Development Environment
Intermediate · Guided Project · Less Than 2 Hours