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  • Search Engine Marketing

Search Engine Marketing Courses

Search Engine Marketing courses can help you learn keyword research, ad copywriting, campaign management, and performance analysis. You can build skills in optimizing landing pages, understanding bidding strategies, and utilizing analytics to improve ROI. Many courses introduce tools like Google Ads and SEMrush, that support executing effective campaigns and tracking their success.

Popular Search Engine Marketing Courses and Certifications


  • U

    Universitat Autònoma de Barcelona

    Competencias digitales para el mundo académico y laboral

    Skills you'll gain: Collaborative Software, digital literacy, Content Creation, Digital Communications, Information Management, Content Management, Web Content, Data Sharing, Personally Identifiable Information, Databases, Web Presence, Digital Transformation, Information Privacy

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • D

    DeepLearning.AI

    Building Applications with Vector Databases

    Skills you'll gain: Retrieval-Augmented Generation, Vector Databases, Anomaly Detection, Embeddings, LLM Application, Database Application, Large Language Modeling, Generative AI, Image Analysis

    4.2
    Rating, 4.2 out of 5 stars
    ·
    19 reviews

    Beginner · Project · Less Than 2 Hours

  • U

    Università Bocconi

    Startup Calling: from idea to impact

    Skills you'll gain: Go To Market Strategy, Business Modeling, Entrepreneurship, Sales Presentation, Fundraising, Growth Strategies, Product Marketing, Customer Acquisition Management, Strategic Marketing, Product Development, Market Opportunities, Market Research, New Product Development, Presentations, Entrepreneurial Finance, Business Strategy, Persona Development, Customer Analysis, Market Analysis, Customer Insights

    4.6
    Rating, 4.6 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Maryland, College Park

    Online Advertising & Social Media

    Skills you'll gain: Online Advertising, Data Visualization, Digital Advertising, Advertising, Analytics, Big Data, Paid media, Social Media Strategy, Social Media, Data Ethics, Marketing, Digital Media Strategy, Social Media Marketing, Data-Driven Decision-Making, Business Analytics, Social Media Analytics, Business Transformation, Social Media Campaigns, Return On Investment, Descriptive Analytics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    Skillshare

    Social Media Storytelling: Videos for Instagram & YouTube

    Skills you'll gain: Video Editing, Storyboarding, Storytelling, Video Production, Instagram, Content Creation, Videography, Social Media Content, Visual Storytelling, Editing, Media Production, TikTok, Driving engagement, Writing, Creativity, Adaptability

    4
    Rating, 4 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Online Influence and Persuasion

    Skills you'll gain: Social Network Analysis, Social Media Analytics, Network Analysis, Data Analysis, Analytical Skills, Statistical Analysis, Social Sciences, Research, Data Collection, AI Personalization, Sociology, Data Transformation, Persuasive Communication, Application Programming Interface (API), Extract, Transform, Load, Media and Communications, Scripting, Psychology

    Intermediate · Course · 1 - 3 Months

  • U

    UBITS

    Gestión de marca y producto en el punto de venta

    Skills you'll gain: Selling Techniques, Closing (Sales), Consultative Selling, Retail Sales, Value Propositions, Customer experience strategy (CX), Customer Analysis, Retail Store Operations, Cross Selling, Customer experience improvement, Customer Insights, Product Demonstration, Customer Engagement, Consumer Behaviour, Brand Management, Brand Strategy, Digital Marketing

    Intermediate · Course · 1 - 3 Months

  • A

    Alex Genadinik

    2026 Personal Branding - Path To Top-1% Personal Brand

    Skills you'll gain: LinkedIn, Thought Leadership, Web Presence, Professional Development, Personal Development, Professional Networking, Influencing, Social Media, Marketing, Business Planning, Trustworthiness, Marketing Strategies, Finance, Growth Strategies

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Using Porter’s Five Forces Model for Competitive Analysis

    Skills you'll gain: Competitive Analysis, Business Strategy, Strategic Thinking, Market Analysis, Competitive Intelligence, Case Studies, Corporate Strategy, Customer Analysis, Market Dynamics, Market Opportunities, Strategic Planning, New Business Development, Supplier Management, Entrepreneurship, Leadership

    Intermediate · Guided Project · Less Than 2 Hours

  • J

    John Wiley & Sons

    Partnership Strategy for Growth: The Partnership Economy

    Skills you'll gain: Strategic Partnership, Business Development, Growth Strategies, New Business Development, Loyalty Programs, Professional Networking, Conversion Funnel Analysis, Relationship Building, Business Relationship Management, Customer Relationship Building, Collaboration, Driving engagement, Customer Engagement, Cross-Functional Collaboration, Marketing, Business Solutions, Revenue Management, Business Planning, Business, Business Communication

    Intermediate · Course · 3 - 6 Months

  • N

    Northeastern University

    Intro to Strategic Management for Healthcare Organizations

    Skills you'll gain: Customer Analysis, Business Strategy, Competitive Analysis, Strategic Thinking, Organizational Strategy, Strategic Decision-Making, Corporate Strategy, Healthcare Industry Knowledge, Market Analysis, Competitive Intelligence, Business, Consumer Behaviour, Market Dynamics, Critical Thinking

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    PyCaret: Anatomy of Regression

    Skills you'll gain: Model Optimization, Regression Analysis, Model Training, Statistical Modeling, Predictive Modeling, Fine-tuning, Scientific Visualization, Model Evaluation, Data Preprocessing, Applied Machine Learning, Data Processing, Exploratory Data Analysis, Python Programming, Machine Learning, Development Environment

    4.5
    Rating, 4.5 out of 5 stars
    ·
    14 reviews

    Intermediate · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular search engine marketing courses

  • Competencias digitales para el mundo académico y laboral: Universitat Autònoma de Barcelona
  • Building Applications with Vector Databases: DeepLearning.AI
  • Startup Calling: from idea to impact: Università Bocconi
  • Online Advertising & Social Media: University of Maryland, College Park
  • Social Media Storytelling: Videos for Instagram & YouTube: Skillshare
  • Online Influence and Persuasion: Johns Hopkins University
  • Gestión de marca y producto en el punto de venta: UBITS
  • 2026 Personal Branding - Path To Top-1% Personal Brand: Alex Genadinik
  • Using Porter’s Five Forces Model for Competitive Analysis : Coursera
  • Partnership Strategy for Growth: The Partnership Economy: John Wiley & Sons

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