Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Coursera
Skills you'll gain: Surveys, Survey Creation, User Feedback, Case Studies, Data Quality, Research Design, User Research, Data Collection, Qualitative Research
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Stakeholder Communications, Cross-Functional Team Leadership, Discussion Facilitation, Strategic Communication, Stakeholder Engagement, Internal Communications, Analysis, Knowledge Transfer, Project Scoping, Process Mapping, Process Improvement
Intermediate · Course · 1 - 4 Weeks

Pontificia Universidad Católica del Perú
Skills you'll gain: Design Thinking, Competitive Analysis, Solution Design, Competitive Intelligence, Human Centered Design, User Research, Generative AI Agents, Needs Assessment, Social Impact, Market Analysis, Strategic Decision-Making, Innovation, AI literacy, Qualitative Research, Persona Development, Consumer Behaviour
Mixed · Course · 1 - 3 Months

Skills you'll gain: Collaborative Software, Project Management Software, Automation, Productivity Software, Process Validation, Project Management, Integration Testing, Cloud-Based Integration, Internal Communications
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Communication Planning, Internal Communications, Project Management, Stakeholder Management, Stakeholder Engagement, Performance Metric, Project Management Life Cycle, Report Writing, Process Improvement, Data-Driven Decision-Making
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Google Gemini, Marketing Strategies, Customer Analysis, Gemini, Big Data, Forecasting, Customer Insights, Predictive Analytics, Marketing, Analytics, Data-Driven Marketing, Target Audience, Data Analysis, Marketing Analytics, Campaign Planning, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), AI Enablement, Applied Machine Learning, Google Cloud Platform
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Journey Mapping, User Experience Design, Persona (User Experience), User Experience, Design Research, User Research, UI/UX Research, User Centered Design, User Interface and User Experience (UI/UX) Design, Persona Development, Design Software, Collaborative Software
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Sales Pipelines, Closing (Sales), Sales Process, Prospecting and Qualification, Price Negotiation, Sales Development, Sales Management, Negotiation, Selling Techniques, Sales Strategy, Enterprise Sales, Customer Analysis, Sales Enablement, Marketing Analytics, Customer Relationship Management (CRM) Software, Account Management, Customer Success Management, AI Personalization, Prioritization, Relationship Building
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Generative Model Architectures, Generative AI, AI Product Strategy, Large Language Modeling, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Business Strategy, Data Strategy, Data Ethics, Artificial Neural Networks, Process Improvement, Process Improvement and Optimization, Cloud Computing, Operational Efficiency, Process Optimization, Big Data, Customer Service, Natural Language Processing, User Experience, Marketing
Mixed · Course · 1 - 3 Months

Coursera
Skills you'll gain: Looker (Software), Data Pipelines, Data Transformation, Dashboard Creation, Automation, Scripting, Business Intelligence, Interactive Data Visualization, Extract, Transform, Load, Data Processing, Data Warehousing, Data Integrity, Data Quality, Data Integration, Google Cloud Platform, Data Validation, Marketing Analytics, Cloud-Based Integration, SQL
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Robotic Process Automation, Email Automation, Business Process Automation, Transaction Processing, Automation, Process Design, HR Tech, Solution Architecture, Web Applications, Social Media Management, Software Architecture, Social Media, Social Media Analytics, Microsoft Excel, Workflow Management, Social Media Content, Market Analysis, Solution Design, Data Architecture, Data Management
Beginner · Specialization · 1 - 3 Months

Coursera
Skills you'll gain: Communication Strategies, Project Management, Project Management Software, Stakeholder Communications, Communication, Internal Communications, Collaborative Software, Coordinating
Beginner · Course · 1 - 4 Weeks