• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Search Engine Marketing

Search Engine Marketing Courses

Search Engine Marketing courses can help you learn keyword research, ad copywriting, campaign management, and performance analysis. You can build skills in optimizing landing pages, understanding bidding strategies, and utilizing analytics to improve ROI. Many courses introduce tools like Google Ads and SEMrush, that support executing effective campaigns and tracking their success.

Popular Search Engine Marketing Courses and Certifications


  • J

    Johns Hopkins University

    Cybersecurity Foundations: Threats Networks, and IoT Protection

    Skills you'll gain: Exploitation techniques, Border Gateway Protocol, Malware Protection, Cybersecurity, Routing Protocols, TCP/IP, Internet Of Things, Network Security, Cyber Attacks, Threat Detection, Network Monitoring, Network Routing, Network Analysis, Cyber Risk, Network Protocols, Docker (Software), Containerization

    ★ 4.7 (6) · Intermediate · Course · 1 - 3 Months

  • A

    Adobe

    Design a Standout Brand That Connects With Your Audience

    Skills you'll gain: Brand Strategy, Brand Marketing, Presentations, Branding, Creative Design, Target Audience, Visual Design, Typography, Adobe Creative Cloud, Storytelling, Adobe Illustrator, Diversity and Inclusion, Adobe Acrobat, Color Theory, Creative Thinking, Creative Problem-Solving, Digital Assets, Communication, Entrepreneurship, Digital Marketing

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    GenAI for Product Managers

    Skills you'll gain: AI Product Strategy, Agile Product Development, Product Management, Generative AI, Responsible AI, AI Personalization, Product Lifecycle Management, Ideation, Product Automation, Market Analysis, Prototyping

    ★ 3.9 (30) · Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Engaged: Behavioral Science for Digital Product Design

    Skills you'll gain: Decision Making, Driving engagement, Experience Design, Behavioral Economics, Human Factors, Interaction Design, UI/UX Strategy, User Experience, Persona (User Experience), User Centered Design, User Experience Design, Psychology, Experimentation, Design Strategies, Trustworthiness, Motivational Skills, Behavior Management, Behavioral Management, Product Management, Digital Marketing

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Getting started with Prezi for small businesses

    Skills you'll gain: Marketing Materials, Presentations, Marketing Collateral, Social Media Content, Content Creation, Promotional Materials, Brand Awareness, Marketing Design, Email Marketing, Social Media Marketing, Graphic Design, Branding, User Accounts, Business Communication

    Beginner · Guided Project · Less Than 2 Hours

  • P

    Packt

    Advanced Asset Manipulation and Environment Detailing in UE5

    Skills you'll gain: 3D Assets, Unreal Engine, Virtual Environment, Computer Graphics, Computer Graphic Techniques, Simulations

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Erste Schritte in Easil

    Skills you'll gain: Marketing Materials, Marketing Design, Typography, Graphic and Visual Design Software, Graphic Design, Promotional Materials, Advertising, Graphic and Visual Design, Design, Content Creation, Marketing, Social Media Content, Social Media Marketing, Gmail

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    LLM Optimization & Evaluation

    Skills you'll gain: Apache Airflow, MLOps (Machine Learning Operations), Fine-tuning, User Acceptance Testing (UAT), Prompt Patterns, LLM Application, AI Security, Extract, Transform, Load, Scripting, Technical Communication, SQL, Model Optimization, Data Pipelines, Data Presentation, Large Language Modeling, Python Programming, Performance Tuning, Root Cause Analysis, Statistical Analysis, Version Control

    Intermediate · Specialization · 3 - 6 Months

  • E

    EDUCBA

    Sales Transformation Fundamentals

    Skills you'll gain: Sales Enablement, Sales Management, Oral Expression, Customer Analysis, Sales Strategy, Marketing, Target Market, Marketing Effectiveness, Verbal Communication Skills, Sales Process, Sales, Business Transformation, Smart Goals, Selling Techniques, Return On Investment, Customer experience improvement, Process Development, Leadership, Agile Methodology, Organizational Structure

    ★ 4.4 (14) · Mixed · Course · 1 - 4 Weeks

  • L

    LearnKartS

    AWS Certified Data Engineer Associate Exam Prep

    Skills you'll gain: AWS Kinesis, AWS SageMaker, AWS CloudFormation, Cloud Engineering, Data Quality, Docker (Software), Data Pipelines, Software Development Tools, Data Security, Data Import/Export, Database Systems, Databases, Version Control, Apache Spark, Apache Airflow, Data Modeling, Cloud Security, Database Management Systems, AWS Identity and Access Management (IAM), Data Processing

    ★ 4.3 (8) · Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    Create a Project Management Dashboard using Bitrix24

    Skills you'll gain: Project Management Software, Dashboard, Project Schedules, Project Management, Calendar Management, Collaborative Software, Milestones (Project Management), Account Management

    ★ 4.5 (37) · Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Integrating Apps into Your Hootsuite Dashboard

    Skills you'll gain: Hootsuite, Content Scheduling, Scheduling, Social Media Management, Social Media, Google Workspace, Digital Marketing, Business

    Beginner · Guided Project · Less Than 2 Hours

1…257258259…378

In summary, here are 10 of our most popular search engine marketing courses

  • Cybersecurity Foundations: Threats Networks, and IoT Protection: Johns Hopkins University
  • Design a Standout Brand That Connects With Your Audience: Adobe
  • GenAI for Product Managers: Coursera
  • Engaged: Behavioral Science for Digital Product Design: Packt
  • Getting started with Prezi for small businesses: Coursera
  • Advanced Asset Manipulation and Environment Detailing in UE5: Packt
  • Erste Schritte in Easil: Coursera
  • LLM Optimization & Evaluation: Coursera
  • Sales Transformation Fundamentals: EDUCBA
  • AWS Certified Data Engineer Associate Exam Prep: LearnKartS

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok