Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Skills you'll gain: Responsible AI, AI Personalization, Data Ethics, Personally Identifiable Information, Information Privacy, Persona (User Experience), User Research, Multimodal Prompts, AI literacy, Persona Development, User Experience Design, Artificial Intelligence, Human Centered Design, Ethical Standards And Conduct, User Centered Design
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Cross-Functional Team Leadership, Matrix Management, Cross-Functional Collaboration, Team Building, Project Management, Project Coordination, Team Management, Coordinating, Goal Setting, Employee Coaching, Leadership, Team Leadership, Organizational Leadership, Team Collaboration, Strategic Leadership, Internal Communications, Influencing, Coordination, Accountability Frameworks, Interpersonal Communications
Intermediate · Course · 1 - 4 Weeks

Alex Genadinik
Skills you'll gain: Innovation, Thought Leadership, Creative Thinking, Visionary, Ideation, Open Mindset, Entrepreneurship, Creativity, Growth Mindedness, Business Technologies, Continuous Improvement Process, Persistence, Business Risk Management
Mixed · Course · 1 - 3 Months

Skills you'll gain: Online Advertising, Digital Advertising, Target Audience, Social Media Marketing, Advertising Campaigns, Social Media Campaigns, Target Market, Global Marketing, Customer Analysis
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Supplier Management, Vendor Management, Supplier Performance Management, Supplier Relationship Management, Supplier Risk Management, Strategic Sourcing, Procurement, Compliance Management, Data Integrity, Workflow Management, Regulatory Compliance, Data Quality, Strategic Partnership, Market Analysis
Beginner · Course · 1 - 4 Weeks

HubSpot Academy
Skills you'll gain: Sales Presentation, Prospecting and Qualification, Sales Presentations, Sales Development, Persona Development, Inside Sales, Sales Prospecting, Sales Process, Target Audience, Sales Strategy, Phone Sales, Lead Generation, Target Market, Customer Analysis, Presentations, Needs Assessment, Personalized Campaigns, Customer Engagement, Professional Networking, Rapport Building
Beginner · Course · 1 - 3 Months

Skills you'll gain: Storytelling, Client Services, Presentations, Logo Design, Visual Storytelling, Sales Presentations, Oral Expression, Brand Strategy, Branding, Workflow Management, Sales Prospecting, Business Strategy, Proposal Writing, Case Studies, Business Planning, Sales Presentation, Search Engine Optimization, Goal Setting, Web Presence, Creativity
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Google Analytics, Analytical Skills, Web Analytics, Analysis, Marketing Analytics, Data-Driven Decision-Making, Analytics, Data Analysis, Event Monitoring, Data Collection, Data Capture
Beginner · Course · 3 - 6 Months

HubSpot Academy
Skills you'll gain: HubSpot CRM, Data Visualization, Data Storytelling, Sales Pipelines, Lead Generation, Customer Relationship Management (CRM) Software, Sales Management, Sales Strategy, Sales Enablement, Dashboard, Sales Process, Customer Relationship Management, Data-Driven Decision-Making, Sales, Customer Acquisition Management, Customer Success Management, Customer Service, Business Reporting, Business Metrics, Performance Metric
Beginner · Course · 1 - 4 Weeks

Packt
Skills you'll gain: QuickBooks (Accounting Software), User Accounts, Vendor Relationship Management, Business Reporting, Vendor Management, Accounting Software, Account Management, Customer Relationship Management, Accounting and Finance Software, Inventory Management System, Financial Reporting, Small Business Accounting, Budgeting, Investment Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Content Optimization, Content Scheduling, Content Performance Analysis, Generative Engine Optimization (GEO), Keyword Research, Content Management Systems, Content Development and Management, AI literacy, Content Marketing, Content Creation, Search Engine Optimization, Content Strategy, Driving engagement, Report Writing, Performance Reporting
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Sales Process, Prospecting and Qualification, Sales Pipelines, Technical Sales, Rapport Building, Sales, Customer Relationship Building, Solution Sales Engineering, Sales Strategy, Selling Techniques, Sales Prospecting, Data Centers, Information Technology, Relationship Building, Customer Relationship Management, Telecommunications, Big Data, Communication, Digital Transformation, Artificial Intelligence and Machine Learning (AI/ML)
Beginner · Course · 1 - 4 Weeks