• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Customer Insights

Customer Insights Courses

Customer insights courses can help you learn techniques for gathering and analyzing consumer data, understanding buyer behavior, and developing effective marketing strategies. You can build skills in conducting surveys, interpreting qualitative feedback, and utilizing segmentation to target specific audiences. Many courses introduce tools like Google Analytics, CRM software, and data visualization platforms, that support transforming insights into actionable business strategies.

Popular Customer Insights Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    T

    The Expert Academy

    Sales Strategies: Mastering Complex B2B Sales

    Skills you'll gain: Service Recovery, B2B Sales, Account Management, Account Strategy, Negotiation, Customer experience strategy (CX), Journey Mapping, Loyalty Programs, Customer Relationship Building, Customer Insights, Sales, Customer Retention, Emotional Intelligence, Sales Strategy, Customer experience improvement, Relationship Management, Persuasive Communication, Selling Techniques, Value Propositions, Stakeholder Management

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Transforming with Data Analytics and Organization

    Skills you'll gain: Digital Transformation, Business Transformation, Customer experience improvement, Applied Machine Learning, Business Modeling, Analytics, Organizational Change, Machine Learning Software, Technology Strategies, Customer Insights, Innovation, Organizational Strategy, Machine Learning, Business Strategy, Data-Driven Decision-Making, Workforce Development, Strategic Decision-Making, Competitive Analysis

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Agentes de IA generativa: transforme sua organização

    Skills you'll gain: Generative AI Agents, Google Gemini, Retrieval-Augmented Generation, Generative AI, AI Enablement, Customer experience improvement, Agentic Workflows, AI Orchestration, Google Cloud Platform, Agentic systems, Large Language Modeling, Organizational Strategy, AI Integrations, Tool Calling, Customer Insights, Organizational Change, Innovation, Customer Engagement

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Mapa de empatía en Miro

    Skills you'll gain: Collaborative Software, Project Design, Customer experience strategy (CX), Customer Insights, Workflow Management, Entrepreneurship

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    P

    Packt

    Building a Strong Business Foundation

    Skills you'll gain: Business Modeling, Value Propositions, Business Planning, Customer Analysis, Target Market, User Research, Target Audience, Marketing, Marketing Planning, Financial Management, Marketing Strategies, Entrepreneurship, Customer Insights, Email Marketing, Business Development, Social Media Marketing, Promotional Strategies, Interviewing Skills, Social Media, Product Improvement

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Marketing Science e Estratégia de Marketing

    Skills you'll gain: Strategic Marketing, Marketing Strategies, Consumer Behaviour, Marketing, Data-Driven Marketing, Marketing Planning, Marketing Strategy and Techniques, Marketing Analytics, Target Market, Customer Insights, Value Propositions, Decision Making

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Introdução ao Marketing Digital

    Skills you'll gain: Digital Marketing Tools, Marketing Strategies, Strategic Marketing, Marketing, Digital Marketing, Marketing Planning, Marketing Operations, Marketing Management, Persona Development, Target Market, Target Audience, Consumer Behaviour, Customer Insights, Digital Transformation, Integrated Marketing Communications

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    T

    The Expert Academy

    Enterprise Account Strategy And Growth

    Skills you'll gain: Service Recovery, Account Management, Account Strategy, Customer experience strategy (CX), Customer experience improvement, Rapport Building, Journey Mapping, Loyalty Programs, Customer Relationship Building, Customer Insights, Customer Relationship Management (CRM) Software, Customer Retention, Emotional Intelligence, Relationship Management, Customer Service, Customer Success Management, Communication Strategies, Stakeholder Management, Data Analysis, Strategic Planning

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Segment and Retain Customers

    Skills you'll gain: Customer Retention, Brand Loyalty, Customer Relationship Management (CRM) Software, Customer Data Management, Customer Engagement, Customer Relationship Management, Customer Relationship Building, Customer Analysis, Target Audience, HubSpot CRM, Marketing Automation, Customer Insights, Email Marketing, Email Automation

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Data-Driven Decision Making in Account Management

    Skills you'll gain: Key Performance Indicators (KPIs), Budget Management, Performance Analysis, Performance Metric, Financial Management, Financial Data, Performance Measurement, Account Strategy, Data Analysis, Account Management, Performance Reporting, Analytics, Data-Driven Decision-Making, Customer Analysis, Data Visualization Software, Customer Data Management, Power BI, Customer Insights, Budgeting, Microsoft Copilot

    Advanced · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Scrum.org

    Professional Scrum Product Backlog Management Skillsâ„¢

    Skills you'll gain: Backlogs, Stakeholder Engagement, Stakeholder Management, Agile Product Development, Stakeholder Communications, Scrum (Software Development), Product Management, Agile Software Development, Agile Project Management, Agile Methodology, User Story, Business Requirements, AI Enablement, Prioritization, Business Planning, Business Priorities, Business Analysis, Critical Thinking and Problem Solving, Customer Insights, Generative AI

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Marketing e Data Science

    Skills you'll gain: Strategic Marketing, Marketing Strategies, Marketing Analytics, Data-Driven Marketing, Digital Marketing, Data Visualization, Conversion Funnel Analysis, Consumer Behaviour, Sales Strategy, Marketing, Performance marketing, Marketing Planning, Customer Analysis, Marketing Strategy and Techniques, Marketing Operations, Digital Analysis, Data-Driven Decision-Making, Digital Media Strategy, Data Visualization Software, Customer Insights

    4.4
    Rating, 4.4 out of 5 stars
    ·
    9 reviews

    Beginner · Specialization · 3 - 6 Months

1…272829…38

In summary, here are 10 of our most popular customer insights courses

  • Sales Strategies: Mastering Complex B2B Sales: The Expert Academy
  • Transforming with Data Analytics and Organization: University of Maryland, College Park
  • Agentes de IA generativa: transforme sua organização: Google Cloud
  • Mapa de empatía en Miro: Coursera
  • Building a Strong Business Foundation: Packt
  • Marketing Science e Estratégia de Marketing: Fundação Instituto de Administração
  • Introdução ao Marketing Digital: Fundação Instituto de Administração
  • Enterprise Account Strategy And Growth: The Expert Academy
  • Segment and Retain Customers: Coursera
  • Data-Driven Decision Making in Account Management: Microsoft

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok