• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Search Engine Marketing

Search Engine Marketing Courses

Search Engine Marketing courses can help you learn keyword research, ad copywriting, campaign management, and performance analysis. You can build skills in optimizing landing pages, understanding bidding strategies, and utilizing analytics to improve ROI. Many courses introduce tools like Google Ads and SEMrush, that support executing effective campaigns and tracking their success.

Popular Search Engine Marketing Courses and Certifications


  • U

    University of Pittsburgh

    Distributed Systems and Web Services

    Skills you'll gain: Web Services, Cloud Computing, Cloud Computing Architecture, Cloud Storage, Cloud Development, Cloud Applications, Google Cloud Platform, Flask (Web Framework), Distributed Computing, Containerization, Systems Architecture, Software Architecture, Docker (Software), Cloud-Based Integration, Virtualization, Restful API, JSON, Microservices, Application Programming Interface (API), Computer Architecture

    Intermediate · Course · 1 - 3 Months

  • A

    Alex Genadinik

    Pricing Strategies - 2026

    Skills you'll gain: Price Negotiation, Customer Retention, Selling Techniques, Sales Strategy, Product Strategy, Upselling, Entrepreneurship, Negotiation, Revenue Management, Coaching, Business Marketing, E-Commerce, Case Studies

    Mixed · Course · 1 - 3 Months

  • L

    LearnQuest

    Consultative Selling and Buyer Engagement

    Skills you'll gain: B2B Sales, Consultative Selling, Consultative Approaches, Sales Presentation, Stakeholder Engagement, Enterprise Sales, Performance Metric, Stakeholder Management, Stakeholder Communications, Sales Presentations, Selling Techniques, Verbal Communication Skills, Performance Measurement, Business Marketing, Sales, Executive Presence, Sales Process, Sales Pipelines, Sales Strategy, Performance Analysis

    Beginner · Course · 1 - 4 Weeks

  • P

    Pearson

    CompTIA Linux+ XK0-005

    Skills you'll gain: Git (Version Control System), Package and Software Management, Linux Administration, Containerization, Bash (Scripting Language), Version Control, File Systems, Ubuntu, Linux Servers, Linux, Linux Commands, Docker (Software), Operating System Administration, User Accounts, Command-Line Interface, Shell Script, Ansible, Firewall, Systems Administration, Microsoft Windows

    Intermediate · Specialization · 1 - 3 Months

  • A

    Adobe

    Build and Market Your Creative Business Using Adobe Tools

    Skills you'll gain: Intellectual Property, Visual Storytelling, Adobe Express, Entrepreneurship, Business Planning, Marketing Communications, Adobe Creative Cloud, Marketing, Campaign Management, Adobe Acrobat, Creative Problem-Solving, Presentations, Creative Thinking, Creativity, Content Creation, Social Media, Branding, Digital Content, Client Services, A/B Testing

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Analyze GA4: Fix Your Data

    Skills you'll gain: Data-Driven Marketing, Data Cleansing, Digital Analysis, Web Analytics and SEO, Data Literacy, Data Collection, Data Integrity, Gap Analysis, Corrective and Preventive Action (CAPA), Code Review

    Beginner · Course · 1 - 4 Weeks

  • H

    HubSpot Academy

    Sales Reporting with HubSpot

    Skills you'll gain: Data Visualization, HubSpot CRM, Dashboard, Business Reporting, Customer Relationship Management (CRM) Software, Customer Relationship Management, Content Performance Analysis, Performance Reporting, Forecasting, Sales Enablement, Sales Process, Performance Metric, Sales, Data-Driven Decision-Making, Customer Service, Key Performance Indicators (KPIs), Customer Data Management, Customer Success Management, Customer Engagement, Goal Setting

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Bigtable: Qwik Start - Command Line

    Skills you'll gain: Google Cloud Platform, NoSQL, Big Data, Database Administration, Data Access, Databases, Data Store, Command-Line Interface, Data Analysis

    Beginner · Project · Less Than 2 Hours

  • P

    Packt

    Data Structures Algorithms in Java – SECRETS to Ace LeetCode

    Skills you'll gain: Data Structures, Object Oriented Programming (OOP), Java Programming, Object Oriented Design, Computational Thinking, Algorithms, Debugging, Java, Applied Mathematics, Programming Principles, Computer Programming, Theoretical Computer Science, Numerical Analysis, Computer Programming Tools, Mathematical Theory & Analysis, Pseudocode, Software Installation, Software Architecture, Performance Tuning, Other Programming Languages

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    كيفية استعمال التطبيق هووتسويت

    Skills you'll gain: Content Scheduling, Hootsuite, Social Media Management, Digital Marketing Tools, Social Media, Social Media Marketing, Social Media Content, Account Management

    Beginner · Guided Project · Less Than 2 Hours

  • L

    LearnQuest

    Data Analytics with Teradata

    Skills you'll gain: Teradata SQL, Exploratory Data Analysis, SQL, Data Modeling, Database Design, Database Administration, Database Systems, Database Architecture and Administration, Database Management, Database Management Systems, Data Store, JSON, Data Integration, Relational Databases, Data Architecture, Advanced Analytics, Analytics, Data Analysis, Business Intelligence, Data-Driven Decision-Making

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    YouTube Production: Video Fundamentals

    Skills you'll gain: Videography, Video Production, Photo/Video Production and Technology, Cinematography, Music

    Beginner · Course · 1 - 4 Weeks

1…279280281…378

In summary, here are 10 of our most popular search engine marketing courses

  • Distributed Systems and Web Services: University of Pittsburgh
  • Pricing Strategies - 2026: Alex Genadinik
  • Consultative Selling and Buyer Engagement: LearnQuest
  • CompTIA Linux+ XK0-005: Pearson
  • Build and Market Your Creative Business Using Adobe Tools: Adobe
  • Analyze GA4: Fix Your Data: Coursera
  • Sales Reporting with HubSpot: HubSpot Academy
  • Bigtable: Qwik Start - Command Line: Google Cloud
  • Data Structures Algorithms in Java – SECRETS to Ace LeetCode: Packt
  • كيفية استعمال التطبيق هووتسويت: Coursera

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok