Search Engine Marketing courses can help you learn keyword research, ad copywriting, campaign management, and performance analysis. You can build skills in optimizing landing pages, understanding bidding strategies, and utilizing analytics to improve ROI. Many courses introduce tools like Google Ads and SEMrush, that support executing effective campaigns and tracking their success.

Skills you'll gain: Unsupervised Learning, Predictive Modeling, Supervised Learning, Model Evaluation, Applied Machine Learning, Predictive Analytics, Random Forest Algorithm, Text Mining, Classification Algorithms, Machine Learning Methods, Natural Language Processing, Machine Learning Algorithms, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Computational Logic, Python Programming, Image Analysis, Data Science, Data Processing, Unstructured Data
★ 5 (8) · Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Test Script Development, Unit Testing, Test Case, Development Testing, Test Tools, React.js, API Testing, Software Testing, Web Development Tools, Javascript
★ 4.3 (7) · Intermediate · Guided Project · Less Than 2 Hours

Kennesaw State University
Skills you'll gain: Target Market, Strategic Marketing, Target Audience, Marketing, Market Opportunities, Product Marketing, Marketing Strategy and Techniques, Product Strategy, Market Research, Growth Strategies, Market Analysis, Customer Analysis, Marketing Psychology, Value Propositions, Revenue Management, Promotional Strategies, Competitive Analysis, Consumer Behaviour, Product Promotion
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Email Automation, Email Marketing, Marketing Automation, Automation, Digital Marketing Tools, Registration, Marketing, E-Commerce, Social Media, Business
Beginner · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Cloud Storage, Cloud Management, Data Storage, Cloud API, Cloud Computing, File Management, Google Cloud Platform
Beginner · Project · Less Than 2 Hours

University of Maryland, College Park
Skills you'll gain: AI Product Strategy, Product Lifecycle Management, Responsible AI, Product Strategy, Governance, Product Management, AI Enablement, Enterprise Modeling, Innovation, Product Planning, Governance Risk Management and Compliance, Product Marketing, Organizational Structure, Business Strategy, Enterprise Risk Management (ERM), Culture Transformation, Customer experience strategy (CX), Value Propositions, Business Metrics, Customer Insights
Beginner · Course · 1 - 3 Months

Skills you'll gain: Diagram Design, Brainstorming, Account Management, Strategic Thinking, Team Building
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Market Research, Market Analysis, Competitive Analysis, Business Research, Market Intelligence, Global Marketing, Customer Insights, Company, Product, and Service Knowledge, Business Strategy, Market Opportunities, Strategic Thinking, Target Market, Program Evaluation, Marketing Strategy and Techniques, Target Audience, Process Analysis, Brand Strategy, Performance Measurement, Business Metrics, Report Writing
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: TikTok, Visual Storytelling, Storytelling, Content Creation, Video Production, Scripting, Writing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Metadata Management, Data Governance, Dependency Analysis, Data Management, Data Modeling, Personally Identifiable Information, Data Security, Data Quality, Data Compilation, Data Processing, Data Presentation, Automation, Docker (Software), Application Programming Interface (API), Application Lifecycle Management
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Marketing Channel, Facebook, Sales, Marketing, Conversion Funnel Analysis, Social Media Marketing, Social Media Analytics, Web Analytics, Business Strategy, Analytics
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Target Market, Target Audience, Marketing Strategies, Marketing Planning, Strategic Marketing, Digital Marketing Tools, Marketing, Sales Process, Marketing Effectiveness, Marketing Strategy and Techniques, Brand Strategy, Marketing Analytics, Sales Strategy, Business Marketing, Branding, Brand Awareness, Brand Management, Digital Marketing, Sales, Revenue Management
Mixed · Course · 1 - 4 Weeks