Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Fundação Instituto de Administração
Skills you'll gain: Workforce Management, People Analytics, Big Data, HR Tech, Applied Machine Learning, Workforce Planning, Data Mining, Data-Driven Decision-Making, Human Resource Strategy, Deep Learning, Human Resource Management, Human Resources Management and Planning, Data Strategy, Workforce Development, Digital Transformation, Machine Learning Methods, Data Engineering, Human Resources, Analytics, Data Science
★ 4.3 (84) · Beginner · Specialization · 1 - 3 Months

Universiteit Leiden
Skills you'll gain: Health Disparities, Health Systems, Health Promotion, Value-Based Care, Public Health, Care Management, Health Care, Health Policy, Social Determinants Of Health, Community Health, Epidemiology, Risk Analysis
★ 4.2 (51) · Mixed · Course · 1 - 3 Months
Ludwig-Maximilians-Universität München (LMU)
Skills you'll gain: Competitive Analysis, Game Theory, Business Strategy, Product Strategy, Strategic Marketing, Competitive Intelligence, Strategic Thinking, Corporate Strategy, Market Dynamics, Go To Market Strategy, New Product Development, Strategic Partnership, Strategic Decision-Making, Market Analysis, Market Opportunities, Design and Product, Decision Making, Innovation, Coordination
★ 5 (15) · Mixed · Course · 1 - 3 Months

Skills you'll gain: Descriptive Statistics, Data Analysis, Exploratory Data Analysis, Quantitative Research, R Programming, Statistical Analysis, Histogram, R (Software), Statistical Methods, Statistical Programming, Probability & Statistics, Descriptive Analytics, Statistics, Statistical Software, Data Science
★ 4.8 (52) · Beginner · Guided Project · Less Than 2 Hours

Schneider Electric
Skills you'll gain: Data Centers, Sustainable Technologies, Internet Of Things, Climate Change Mitigation, Information Technology, Manufacturing Operations, Manufacturing Processes, Data Infrastructure, Automation Engineering, Electric Power Systems, Digital Transformation, Transportation Operations, AI Integrations, Artificial Intelligence
Beginner · Course · 1 - 3 Months

Skills you'll gain: Data Ethics, AI Personalization, Sales Process, Sales Presentation, Customer Engagement, Customer experience improvement, Customer Relationship Management (CRM) Software, Customer Retention, Prompt Engineering, Microsoft Copilot, Customer Analysis, Customer Relationship Management, Sales Strategy, Law, Regulation, and Compliance, Workflow Management, Sales, Responsible AI, Sales Presentations, Email Automation, Calendar Management
Advanced · Professional Certificate · 3 - 6 Months

Skills you'll gain: Databricks, Data Lakes, Data Pipelines, Data Integration, JSON, Dashboard, SQL, Data Manipulation, Apache Spark, Dashboard Creation, Big Data, Data Management, Data Transformation, Data Architecture, Version Control
★ 4.1 (32) · Intermediate · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: HubSpot CRM, Sales Pipelines, Email Marketing, Dashboard, Sales Process, Customer Relationship Management (CRM) Software, Sales Management, Campaign Management, Customer Relationship Management, Management Reporting, Team Management, Team Oriented, Marketing Automation, Customer Data Management, User Accounts, Marketing
★ 4 (6) · Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Barcoding, LinkedIn, No-Code Development, Facebook, Cloud Applications, Social Media, Shared Media, Content Creation
★ 4.8 (121) · Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Pipelines, Extract, Transform, Load, Dataflow, Data Processing, Scripting, Google Cloud Platform, Big Data, Scripting Languages, Cloud Storage
★ 4.5 (15) · Intermediate · Project · Less Than 2 Hours

Skills you'll gain: Data Storytelling, Data Cleansing, Rmarkdown, Data Presentation, Data Visualization, Analytical Skills, Tableau Software, Dashboard, Stakeholder Communications, Dashboard Creation, Data Integrity, Case Studies, Interactive Data Visualization, Data Analysis, Spreadsheet Software, Data Ethics, Ggplot2, Data Validation, Data-Driven Decision-Making, Database Management
★ 4.8 (46) · Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Content Optimization, Auditing, Information Architecture, Web Analytics, Extensible Markup Language (XML), Frontend Performance, Digital Marketing Tools, Analysis, Prioritization, Performance Metric
Beginner · Course · 1 - 3 Months