• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Customer Journey

Customer Journey Courses

Customer journey courses can help you learn customer segmentation, touchpoint analysis, and experience mapping. You can build skills in crafting personalized marketing strategies, analyzing customer feedback, and optimizing conversion rates. Many courses introduce tools like customer relationship management (CRM) software, journey mapping tools, and analytics platforms that help you track customer interactions and measure the effectiveness of your strategies.

Popular Customer Journey Courses and Certifications


  • S

    Sage Publications

    Delivering, Promoting, and Sustaining Customer Value

    Skills you'll gain: Customer Relationship Management, Customer Relationship Building, Customer Relationship Management (CRM) Software, Marketing Management, Environmental Social And Corporate Governance (ESG), Promotional Strategies, Marketing Operations, Marketing Effectiveness, Campaign Planning, Plan Execution, Promotions and Campaigns, Strategic Marketing, Marketing Planning, Supply Chain, Customer Engagement, Customer Retention, Marketing Strategies, Customer Service, Marketing Communications, Probability Distribution

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • M

    Microsoft

    Campaign Performance Analytics

    Skills you'll gain: Data Storytelling, Marketing Analytics, Conversion Funnel Analysis, Performance Reporting, Key Performance Indicators (KPIs), Marketing Effectiveness, Power BI, Dashboard Creation, Dashboard, Campaign Management, Data Presentation, Management Reporting, Performance Analysis, Marketing Operations, Business Reporting, Performance Measurement, Business Intelligence, Customer Insights, Return On Investment, Interactive Data Visualization

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • L

    Logical Operations

    Customer Service

    Skills you'll gain: Customer Service, Customer Relationship Building, Customer Support, Customer experience improvement, Customer Inquiries, Customer and Client Support, Customer Complaint Resolution, Customer Retention, Customer Engagement, Greeting Customers, Service Recovery, Personalized Service, Brand Loyalty, Communication, Communication Strategies, Interpersonal Communications, Active Listening, Conflict Management, Crisis Management, Crisis Intervention

    4.9 stars, 8 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.9 (8) · Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
  • P

    Pearson

    Marketing Channels, Supply Chains, Retailing and Wholesaling

    Skills you'll gain: Logistics Management, Supply Chain, Supply Chain Systems, Wholesaling, Transportation, Supply Chain, and Logistics, Logistics, Supply Chain Management, Marketing Channel, Order Delivery, Order Fulfillment, General Shipping and Receiving, Retail Store Operations, Strategic Marketing, Consumer Behaviour, Merchandising, Brand Loyalty, Customer Retention, Merchandise Displays, Customer Relationship Building, Business Relationship Management

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • M

    Microsoft

    Customer Engagement & Relationship

    Skills you'll gain: Customer Engagement, Customer Retention, Customer Relationship Building, Relationship Management, Customer Communications Management, Customer Service, Customer Relationship Management, Customer Analysis, Customer experience improvement, Driving engagement, Emotional Intelligence, Account Management, Customer Complaint Resolution, AI Personalization, Writing, Communication Planning, Communication, Business Metrics, System Implementation

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • I

    Interplay Learning

    Customer Service for Trades

    Skills you'll gain: Customer experience improvement, Verbal Communication Skills, User Feedback, Customer Service, Consultative Approaches, Active Listening, Customer Relationship Building, Expectation Management, Communication, Professionalism, Customer Complaint Resolution, Trustworthiness, Rapport Building, Problem Solving, Professional Development, Composure, Non-Verbal Communication, Maintenance, Repair, and Facility Services, Facility Repair And Maintenance, HVAC

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • M

    Microsoft

    Journey Optimization and Automation

    Skills you'll gain: AI Personalization, Data Storytelling, Conversion Funnel Analysis, Data Presentation, Power BI, Upselling, Marketing Automation, Dashboard, Dashboard Creation, Personalized Campaigns, Sales Pipelines, Microsoft Copilot, Journey Mapping, Lead Generation, Management Reporting, Business Process Automation, Performance Reporting, Return On Investment, Customer Analysis, Prospecting and Qualification

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Voice of the Customer (VoC): Enhancing Experiences

    Skills you'll gain: Customer experience improvement, User Feedback, Customer Service, Customer experience strategy (CX), Customer Engagement, Customer Insights, Customer Analysis, Communication, Product Improvement, Continuous Improvement Process, Service Improvement, Data Collection, Surveys, Case Studies, Culture Transformation

    4.8 stars, 173 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (173) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    Universidades Anáhuac

    Customer Success: Conociendo al cliente

    Skills you'll gain: Customer Success Management, Customer Service, Customer experience strategy (CX), Customer Retention, Customer Relationship Building, Customer Engagement, Customer Relationship Management, Customer Support, Customer experience improvement, Customer Relationship Management (CRM) Software, Customer Acquisition Management, Sales Process, Relationship Management, Customer Analysis, Customer Insights, Leadership, Business Metrics, Performance Metric, General Sales Practices, Sales Strategy

    4.7 stars, 56 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (56) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • C

    Coursera

    AI for Customer Experience with Chatbots and Analytics

    Skills you'll gain: Customer experience strategy (CX), Responsible AI, Customer Analysis, Customer experience improvement, Personalized Campaigns, Customer Engagement, Predictive Analytics, Customer Service, Google Gemini, Customer Insights, Agentic Workflows, Driving engagement, LLM Application, Brand Loyalty, Generative AI Agents, Data-Driven Decision-Making, Artificial Intelligence, Generative AI

    4.4 stars, 7 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.4 (7) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • D

    Dubai College of Tourism

    Customer Loyalty and Advanced Engagement

    Skills you'll gain: Service Recovery, Emotional Intelligence, Empathy & Emotional Intelligence, Sustainable Business, Loyalty Programs, Brand Loyalty, Customer Engagement, Hospitality, Relationship Management, Customer Complaint Resolution, Hospitality Management, Personalized Service, Hospitality Services, AI Personalization, Customer Service, Customer experience improvement, Drive Engagement, Driving engagement, Sustainability Standards, Experience Design

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
  • M

    Microsoft

    Campaign Execution and Automation

    Skills you'll gain: Conversion Funnel Analysis, Campaign Planning, Campaign Management, Marketing Automation, Generative AI Agents, Digital Marketing Campaigns, Marketing Operations, Advertising Campaigns, Marketing Planning, Personalized Campaigns, Social Media Campaigns, Go To Market Strategy, Cross-Channel Marketing, Content Performance Analysis, Paid media, Plan Execution, Pay Per Click Advertising, Performance Analysis, Integrated Marketing Communications, LinkedIn

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
1234…397

In summary, here are 10 of our most popular customer journey courses

  • Delivering, Promoting, and Sustaining Customer Value: Sage Publications
  • Campaign Performance Analytics: Microsoft
  • Customer Service: Logical Operations
  • Marketing Channels, Supply Chains, Retailing and Wholesaling: Pearson
  • Customer Engagement & Relationship: Microsoft
  • Customer Service for Trades: Interplay Learning
  • Journey Optimization and Automation: Microsoft
  • Voice of the Customer (VoC): Enhancing Experiences: Coursera
  • Customer Success: Conociendo al cliente: Universidades Anáhuac
  • AI for Customer Experience with Chatbots and Analytics: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok