• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • A B Testing

A/B Testing Courses

A/B testing courses can help you learn experimental design, statistical analysis, and user behavior insights. You can build skills in hypothesis formulation, result interpretation, and optimizing conversion rates. Many courses introduce tools like Google Optimize, Optimizely, and Adobe Target, which facilitate the implementation of tests and analysis of outcomes, allowing you to apply your skills in real-world marketing and product development scenarios.


Popular A/B Testing Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    IBM

    Preparation for CompTIA A+ Certification

    Skills you'll gain: Operating Systems, Network Security, Hardware Troubleshooting, Network Troubleshooting, Microsoft Windows, Network Infrastructure, Computer Hardware, Command-Line Interface, Computer Networking, Technical Support and Services, Systems Administration, System Support, Unix, Mac OS, General Networking, System Configuration, Unix Commands, Operating System Administration, Data Storage, Active Directory

    4.6
    Rating, 4.6 out of 5 stars
    ·
    271 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Online Advertising & Social Media

    Skills you'll gain: Online Advertising, Digital Advertising, Advertising, Analytics, Big Data, Paid media, Social Media Strategy, Social Media, Data Ethics, Marketing, Digital Media Strategy, Social Media Marketing, Data-Driven Decision-Making, Social Media Campaigns, Return On Investment, Descriptive Analytics, Law, Regulation, and Compliance, Trend Analysis, Customer Engagement, Information Privacy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    Status: AI skills
    AI skills
    D

    DeepLearning.AI

    Retrieval Augmented Generation (RAG)

    Skills you'll gain: Retrieval-Augmented Generation, LLM Application, Large Language Modeling, ChatGPT, Prompt Engineering, OpenAI API, Vector Databases, Embeddings, System Monitoring, Artificial Intelligence, Model Evaluation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    182 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Geneva

    Water Resources Management and Policy

    Skills you'll gain: Water Resources, Water Resource Management, Water Sustainability, Natural Resource Management, Environmental Laws, Environmental Policy, Governance, International Relations, Policy Analysis, Case Studies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.3K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    O

    Olay

    Introduction to Cosmetic and Skincare Science

    Skills you'll gain: Product Testing, Safety Standards, Personal Care, Chemistry, Microbiology, Biology, Materials science, Sustainability Standards, Product Development, Regulatory Compliance

    4.7
    Rating, 4.7 out of 5 stars
    ·
    332 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Fundamentals of Management

    Skills you'll gain: Goal Setting, Professional Networking, Business Management, Staff Management, Leadership and Management, People Management, Planning, Customer Service, Business Leadership, Organizational Leadership, Organizational Strategy, Leadership, Change Management, Decision Making

    4.6
    Rating, 4.6 out of 5 stars
    ·
    4K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    Introduction to Finance: The Basics

    Skills you'll gain: Financial Statements, Cash Flows, Financial Analysis, Finance, Income Statement, Balance Sheet, Corporate Finance, Financial Management, Financial Planning, Business, Business Management, Organizational Structure, Leadership and Management

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    535 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    California Institute of the Arts

    Approaching Music Theory: Melodic Forms and Simple Harmony

    Skills you'll gain: Music Theory, Music, Musical Composition, Classical Music, Music History, Instrumental Music, Music Performance, World Music

    4.7
    Rating, 4.7 out of 5 stars
    ·
    168 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Basic Data Descriptors, Statistical Distributions, and Application to Business Decisions

    Skills you'll gain: Statistics, Descriptive Statistics, Probability & Statistics, Probability Distribution, Business Analytics, Microsoft Excel, Data Analysis, Statistical Analysis, Box Plots, Sampling (Statistics), Correlation Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.7K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Go Beyond the Numbers: Translate Data into Insights

    Skills you'll gain: Data Storytelling, Exploratory Data Analysis, Data Visualization, Data Visualization Software, Data Transformation, Data Presentation, Data Ethics, Tableau Software, Data Analysis, Data Manipulation, Data Preprocessing, Data Cleansing, Pandas (Python Package), Data Validation, Python Programming

    4.7
    Rating, 4.7 out of 5 stars
    ·
    893 reviews

    Advanced · Course · 1 - 3 Months

  • Status: Preview
    Preview
    N

    National Taiwan University

    BIM Application for Engineers

    Skills you'll gain: Autodesk Revit, Building Information Modeling, AutoCAD, Construction Estimating, Simulation and Simulation Software, 3D Modeling, Construction Management, Data Integration

    4.7
    Rating, 4.7 out of 5 stars
    ·
    524 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Scrum Master (PSM I) Certification Preparation

    Skills you'll gain: Process Development, Project Management, Employee Coaching, Kanban Principles, Change Management, Project Documentation, Portfolio Management, Product Improvement, Project Planning, Conflict Management, Quality Assessment, Risk Management, Performance Analysis, Analysis, Communication, Estimation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    523 reviews

    Advanced · Specialization · 3 - 6 Months

Searches related to a/b testing

a/b testing by google
a/b testing marketing
bayesian statistics: excel to python a/b testing
1…316317318…834

In summary, here are 10 of our most popular a/b testing courses

  • Preparation for CompTIA A+ Certification: IBM
  • Online Advertising & Social Media: University of Maryland, College Park
  • Retrieval Augmented Generation (RAG): DeepLearning.AI
  • Water Resources Management and Policy: University of Geneva
  • Introduction to Cosmetic and Skincare Science: Olay
  • Fundamentals of Management: University of California, Irvine
  • Introduction to Finance: The Basics: University of Illinois Urbana-Champaign
  • Approaching Music Theory: Melodic Forms and Simple Harmony: California Institute of the Arts
  • Basic Data Descriptors, Statistical Distributions, and Application to Business Decisions: Rice University
  • Go Beyond the Numbers: Translate Data into Insights: Google

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok