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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Project Management: Acronyms to Trello Tasks

    Skills you'll gain: Project Management Software, Workflow Management, Collaborative Software, Project Coordination, Digital Marketing Tools, Coordinating, Project Management, Organizational Skills, Marketing Operations, Timelines, Communication, Marketing Planning, Vocabulary, Accountability

    Beginner · Course · 1 - 4 Weeks

  • U

    University of California, Irvine

    Finding and Preparing for the Right Job

    Skills you'll gain: Professional Networking, Data Science, Artificial Intelligence and Machine Learning (AI/ML), Web Presence, Recruitment, Events and Conferences, Relationship Building, Job Analysis, Writing, Portfolio Management, Branding

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Introduction to Web Development and HTML Basics

    Skills you'll gain: Development Environment, Integrated Development Environments, Software Installation, Web Analytics and SEO

    Beginner · Course · 1 - 3 Months

  • K

    Knowledge Accelerators

    Dive Deeper into Data-Driven Decisions with Power BI

    Skills you'll gain: Power BI, Dashboard, Business Intelligence, Data Modeling, Data Import/Export, Dashboard Creation, Business Intelligence Software, Interactive Data Visualization, Data Transformation, Data Visualization Software, Data Storytelling, Pivot Tables And Charts, Datamaps, Data Sharing, Management Reporting, Geospatial Information and Technology, Data-Driven Decision-Making, Data Integration, Data Cleansing, Microsoft Teams

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    CPC & Keyword Research

    Skills you'll gain: Pay Per Click Advertising, Google Ads, Keyword Research, Advertising Campaigns, Search Engine Marketing, Marketing Budgets, Online Advertising, Campaign Planning, Data-Driven Marketing, Paid media, Digital Marketing Tools, Campaign Management, Advertising, Digital Advertising, Marketing Planning, Digital Marketing Campaigns, Data-Driven Decision-Making, Sales Presentation, Budgeting, Performance Metric

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Michigan

    Sports Betting: Risks & Ripple Effects Teach-Out

    Skills you'll gain: Marketing Strategies, Public Health and Disease Prevention, Marketing, Public Health, Strategic Marketing, Substance Abuse, Marketing Strategy and Techniques, Business Ethics, Healthcare Ethics, Social Impact, Law, Regulation, and Compliance, Socioeconomics, Legal Risk, Higher Education, Online Advertising, Substance Abuse Counseling, Regulatory Requirements, Ethical Standards And Conduct, Regulatory Compliance, FinTech

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Créer du contenu pour les réseaux sociaux avec Piktochart

    Skills you'll gain: Instagram, Social Media Content, LinkedIn, Social Media, Facebook, Content Creation, Social Media Marketing, User Accounts, Graphic Design, Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • P

    Packt

    Introduction to Data Engineering on AWS

    Skills you'll gain: Cloud Engineering, Data Integration, Performance Tuning, Serverless Computing, Database Architecture and Administration, Data Quality, Data Transformation

    Beginner · Course · 1 - 3 Months

  • P

    Packt

    Foundations of Data Analysis with Pandas and Python

    Skills you'll gain: Data Import/Export, Pandas (Python Package), Pivot Tables And Charts, Jupyter, Microsoft Excel, Data Analysis, Data Manipulation, Data Wrangling, Data Access, Programming Principles, Python Programming, Data Structures, Development Environment, Scripting, Package and Software Management, Software Installation, Object Oriented Programming (OOP)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    31 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Email Metrics, Reporting & Campaign Strategy

    Skills you'll gain: Key Performance Indicators (KPIs), Dashboard, Stakeholder Communications, Data Storytelling, Microsoft Outlook, Dashboard Creation, Performance Measurement, Email Marketing, Google Analytics, Business Intelligence, Data-Driven Marketing, Stakeholder Engagement, Content Performance Analysis, Performance Metric, Performance Reporting, Business Metrics, A/B Testing, Campaign Management, Strategic Planning, Data Visualization

    Intermediate · Specialization · 3 - 6 Months

  • U

    University of Colorado Boulder

    Data Understanding and Visualization

    Skills you'll gain: Matplotlib, Statistical Visualization, Seaborn, Data Visualization, Data-Driven Decision-Making, Exploratory Data Analysis, Data Presentation, Plot (Graphics), Data Visualization Software, Descriptive Statistics, Pandas (Python Package), Data Analysis, Statistics, Statistical Analysis, Data Manipulation, Correlation Analysis, Python Programming

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Clustering Analysis

    Skills you'll gain: Unsupervised Learning, Dimensionality Reduction, Machine Learning, Data Mining, Model Evaluation, Machine Learning Algorithms, Exploratory Data Analysis, Data Analysis, Anomaly Detection, Algorithms

    4.5
    Rating, 4.5 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Project Management: Acronyms to Trello Tasks: Coursera
  • Finding and Preparing for the Right Job: University of California, Irvine
  • Introduction to Web Development and HTML Basics: Packt
  • Dive Deeper into Data-Driven Decisions with Power BI: Knowledge Accelerators
  • CPC & Keyword Research: Coursera
  • Sports Betting: Risks & Ripple Effects Teach-Out: University of Michigan
  • Créer du contenu pour les réseaux sociaux avec Piktochart: Coursera
  • Introduction to Data Engineering on AWS: Packt
  • Foundations of Data Analysis with Pandas and Python: Packt
  • Email Metrics, Reporting & Campaign Strategy: Coursera

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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