• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Organize an event with Canva

    Skills you'll gain: Events and Conferences, Event Planning, Canva (Software), Event Management, Digital Content, Event Marketing, Content Creation, Graphic Design, Graphic and Visual Design Software, Graphic and Visual Design, Social Media Campaigns, Social Media, Product Design, Digital Marketing, Marketing Communications, Design Elements And Principles

    4
    Rating, 4 out of 5 stars
    ·
    6 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • G

    Google Cloud

    Modern Security Operations

    Skills you'll gain: DevSecOps, Security Strategy, Security Management, Continuous Monitoring, Cybersecurity, Cyber Security Strategy, Cyber Attacks, Threat Management, DevOps, Security Engineering, Threat Detection, Cyber Security Assessment, Incident Response, Site Reliability Engineering, Digital Transformation, Agile Methodology, Automation, Critical Thinking

    4.1
    Rating, 4.1 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 3 Months

  • T

    The Hong Kong University of Science and Technology

    Search Engines for Web and Enterprise Data

    Skills you'll gain: Web Analytics and SEO, AI Personalization, Document Management, Semantic Web, Algorithms, Query Languages, Model Evaluation, Network Analysis, Text Mining, Natural Language Processing, User Research, Data Structures, Business Modeling, Graph Theory, Applied Machine Learning, Linear Algebra

    5
    Rating, 5 out of 5 stars
    ·
    8 reviews

    Intermediate · Course · 3 - 6 Months

  • A

    Alex Genadinik

    Create (Artificial Intelligence) AI VIDEOS WITH ZERO FILMING

    Skills you'll gain: AI Personalization, AI powered creativity, Photo/Video Production and Technology, Video Production, Media Production, Video Editing, Generative AI, Content Creation, Artificial Intelligence, Animations, TikTok, Natural Language Processing, Scripting

    Mixed · Course · 1 - 4 Weeks

  • I

    Institut Mines-Télécom

    La Data Intelligence au service des organisations

    Skills you'll gain: Data Management, Data Visualization, General Data Protection Regulation (GDPR), Data Quality, Data Strategy, Data Presentation, Data Modeling, Interactive Data Visualization, Digital Transformation, Data Literacy, Data Governance, Information Management, Business Intelligence, Business Transformation, Data-Driven Decision-Making, Decision Support Systems, Data Integrity, Data Analysis, Big Data, Business Strategy

    4.1
    Rating, 4.1 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 3 Months

  • S

    SkillUp

    The DMAIC Framework - Define and Measure Phase

    Skills you'll gain: Process Capability, Project Schedules, Statistical Analysis, Statistical Methods, Data Analysis, Project Management, Project Planning, Six Sigma Methodology, Work Breakdown Structure, Lean Six Sigma, Process Analysis, Data Collection, Project Scoping, Probability & Statistics, Performance Measurement, Scope Management, Performance Metric, Performance Analysis, Quality Monitoring, Process Improvement and Optimization

    4.8
    Rating, 4.8 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 3 Months

  • U

    Università di Napoli Federico II

    Introduzione alla Data Visualization con Tableau

    Skills you'll gain: Tableau Software, Data Visualization Software, Data Visualization, Interactive Data Visualization, Business Intelligence Software, Business Intelligence, Plot (Graphics), Data Presentation, Data Modeling, Data Integration, Data Analysis Software, Data Analysis, Data Import/Export, Data Manipulation, Time Series Analysis and Forecasting, Real Time Data, Data Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Naive Bayes 101: Resume Selection with Machine Learning

    Skills you'll gain: Data Visualization, Plot (Graphics), Exploratory Data Analysis, Text Mining, Model Evaluation, Model Training, Classification Algorithms, Applied Machine Learning, Data Cleansing, Scikit Learn (Machine Learning Library), Statistical Machine Learning, Data Preprocessing, Natural Language Processing, Predictive Modeling, Machine Learning, Unstructured Data, Data Analysis, Machine Learning Algorithms, Python Programming, Computer Science

    4.5
    Rating, 4.5 out of 5 stars
    ·
    17 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • L

    LearnKartS

    Excel VLOOKUP Mastery for Real-World Data Analysis

    Skills you'll gain: Excel Formulas, Microsoft Excel, Spreadsheet Software, Business Reporting, Analytical Skills, Business Analytics, Microsoft Office, Data Management, Productivity

    Beginner · Course · 1 - 4 Weeks

  • K

    Khalifa University

    AI for Executives: AI for Business Decision Making

    Skills you'll gain: Feature Engineering, Responsible AI, AI Integrations, Data Preprocessing, Strategic Decision-Making, Data-Driven Decision-Making, Data Ethics, Natural Language Processing, AI Security, Decision Making, Model Training, LLM Application, Large Language Modeling, Decision Support Systems, Artificial Intelligence, Predictive Analytics, Advanced Analytics, Governance, Data Governance, Workflow Management

    3.9
    Rating, 3.9 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • T

    Technical University of Munich (TUM)

    Lean Production Fundamentals

    Skills you'll gain: Process Mapping, Lean Manufacturing, Process Analysis, Production Process, Process Design, Lean Methodologies, Process Management, Process Flow Diagrams, Process Optimization, Production Management, Workflow Management, Production Planning, Process Improvement, Manufacturing Operations, Resource Utilization, Capacity Management, Waste Minimization

    Beginner · Course · 1 - 3 Months

  • N

    Northeastern University

    Basic Programming in Python II

    Skills you'll gain: Web Applications, Web Development, Object Oriented Programming (OOP), Application Frameworks, Application Development, Python Programming, Computer Programming, Programming Principles, Data Science, Data Analysis, Maintainability, Code Reusability, Style Guides

    Beginner · Course · 1 - 4 Weeks

1…319320321…497

In summary, here are 10 of our most popular marketing analytics courses

  • Organize an event with Canva: Coursera
  • Modern Security Operations: Google Cloud
  • Search Engines for Web and Enterprise Data: The Hong Kong University of Science and Technology
  • Create (Artificial Intelligence) AI VIDEOS WITH ZERO FILMING: Alex Genadinik
  • La Data Intelligence au service des organisations: Institut Mines-Télécom
  • The DMAIC Framework - Define and Measure Phase: SkillUp
  • Introduzione alla Data Visualization con Tableau: Università di Napoli Federico II
  • Naive Bayes 101: Resume Selection with Machine Learning: Coursera
  • Excel VLOOKUP Mastery for Real-World Data Analysis: LearnKartS
  • AI for Executives: AI for Business Decision Making: Khalifa University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok