Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

University of Colorado Boulder
Skills you'll gain: Supervised Learning, Applied Machine Learning, Deep Learning, Scikit Learn (Machine Learning Library), Machine Learning, Tensorflow, Model Training, Machine Learning Algorithms, Transfer Learning, Text Mining, Model Evaluation, Data Manipulation, Marketing Analytics, Python Programming, Embeddings, Classification Algorithms, Marketing, Artificial Neural Networks, Performance Metric
Build toward a degree
Beginner · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Contract Review, Intellectual Property, Marketing, Web Presence, Brand Awareness, Contract Negotiation, Marketing Effectiveness, Social Media Content, Branding, Marketing Communications, Brand Management, Brand Marketing, Commercialization, Marketing Strategies, Legal Risk, Market Opportunities, Higher Education
Beginner · Course · 1 - 4 Weeks

University of Colorado System
Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Anomaly Detection, Advanced Analytics, Bayesian Network, Data-Driven Decision-Making, Forecasting, Marketing Strategies, Strategic Decision-Making, Time Series Analysis and Forecasting, Markov Model, Simulation and Simulation Software, Predictive Analytics, Predictive Modeling, Customer Engagement, Bayesian Statistics, Customer Retention, Consumer Behaviour, Decision Making, Autoencoders
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Microsoft Copilot, Competitive Analysis, Marketing Operations, Marketing Design, Marketing Strategies, Marketing Planning, Performance Reporting, Campaign Planning, Marketing Channel, Cross-Channel Marketing, Generative AI, Market Intelligence, Microsoft 365, Customer Analysis, Market Research, Artificial Intelligence, Customer experience improvement, Customer Retention
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Google Analytics, Web Analytics, Marketing Analytics, Conversion Funnel Analysis, Google Ads, Marketing Effectiveness, Web Analytics and SEO, Smart Goals, Data-Driven Marketing, Customer Analysis, Digital Marketing, Customer Insights, Analytics, Goal Setting, Trend Analysis, Campaign Planning, Strategic Marketing, Performance Analysis, Data Analysis, Performance Metric
Beginner · Course · 3 - 6 Months

Skills you'll gain: Email Marketing, Email Automation, Lead Generation, Marketing Automation, A/B Testing, Campaign Management, Content Optimization, Performance Analysis, Copywriting, Data-Driven Marketing, Conversion Funnel Analysis, Personalized Campaigns, Content Creation, Target Audience
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Unsupervised Learning, Unstructured Data, Marketing Analytics, Text Mining, Deep Learning, Model Evaluation, Machine Learning, JSON, Natural Language Processing, Machine Learning Algorithms, Data Preprocessing, Model Training, Python Programming
Build toward a degree
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Prompt Engineering, Data-Driven Marketing, Personalized Campaigns, Prompt Engineering Tools, Prompt Patterns, Marketing Automation, Marketing Operations, AI Personalization, Marketing Effectiveness, Content Marketing, Campaign Planning, Social Media Campaigns, Content Performance Analysis, Marketing Strategies, Agentic Workflows, Marketing Analytics, Customer Relationship Management (CRM) Software, Customer Relationship Management, Data-Driven Decision-Making, Driving engagement
Intermediate · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Data-Driven Marketing, Customer experience improvement, Marketing Strategies, Customer experience strategy (CX), Digital Transformation, Marketing Analytics, Marketing, Data-Driven Decision-Making, Applied Machine Learning, Predictive Analytics, Machine Learning Methods, Digital Marketing, Customer Engagement, Machine Learning Algorithms, Machine Learning, Innovation, Brand Strategy, Artificial Intelligence and Machine Learning (AI/ML), Deep Learning, Artificial Intelligence
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Blogs, Content Marketing, Content Creation, HubSpot CRM, Marketing Strategies, Conversion Funnel Analysis, Marketing Automation, Customer Engagement, Digital Marketing Tools, Email Marketing, Marketing Effectiveness, AI Integrations, Artificial Intelligence
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Social Media Analytics, Content Creation, Social Media Marketing, Hospitality Management, Social Media, Hospitality, Social Media Management, Social Media Content, Digital Marketing Campaigns, Guest Relations, Digital Marketing Tools, Hotels and Accommodations, Marketing, Social Media Strategy, Digital Marketing, Storytelling, Instagram, Web Analytics and SEO, Search Engine Optimization, User Feedback
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Customer Analysis, Personalized Campaigns, AI Personalization, Customer Insights, Data-Driven Marketing, Marketing Analytics, Generative AI, Target Audience, Customer Data Management, Marketing Automation, Marketing, Campaign Management, Marketing Effectiveness, Content Creation, Analysis
Intermediate · Course · 1 - 4 Weeks