Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Skills you'll gain: Typography, Marketing Materials, Marketing Design, Graphic and Visual Design, Graphic Design, Marketing Collateral, Visual Storytelling, Layout Design, Visual Design, User Feedback, Marketing, Brochures, Digital Design, Adobe Photoshop, Adobe Illustrator, Constructive Feedback, Photo Editing, Design Elements And Principles, Drive Engagement, File Management
Beginner · Course · 1 - 4 Weeks

ESCP Business School
Skills you'll gain: Cultural Diversity, Intercultural Competence, Supply Chain Management, Business Strategy, Business Development, Sustainable Business, Business Economics, Corporate Strategy, Global Marketing, Marketing, Market Dynamics, Market Opportunities, Innovation, Negotiation, Investments
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Marketing Design, Marketing Collateral, Graphic Design, Marketing Materials, Content Creation, Digital Content, Organizational Skills, Marketing, Collaborative Software, Data Sharing, Design and Product, Branding, Google Workspace, User Accounts, Advertising
Intermediate · Guided Project · Less Than 2 Hours

Universidad de Palermo
Skills you'll gain: Advertising, Social Media Management, Marketing Communications, Social Media Content, Advertising Campaigns, Social Media, Integrated Marketing Communications, Social Media Campaigns, Online Advertising, Digital Advertising, Social Media Marketing, Marketing, Conversion Funnel Analysis, Communication Planning, Strategic Communication, Digital Media Strategy, Campaign Planning, Communication Strategies, Digital Marketing, Target Audience
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Diversity Marketing, Intercultural Competence, Cultural Diversity, Workplace inclusivity, Consumer Behaviour, Cultural Sensitivity, Global Marketing, Cultural Responsiveness, Diversity and Inclusion, Marketing, Marketing Channel, Advertising, Culture, Advertising Campaigns, Team Leadership, Target Market, Marketing Communications, Customer Analysis, Marketing Strategies, Communication Strategies
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Photo Editing, Instagram, Social Media Content, Photo/Video Production and Technology, Social Media, Social Media Marketing, Content Creation, Marketing Design, Graphics Software, Shared Media, Graphical Tools, Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Canva (Software), Visual Storytelling, Storytelling, Color Theory, Color Matching, Graphical Tools, Document Management, Graphic and Visual Design, Graphic and Visual Design Software, Graphic Design, Design, Creative Design, Content Creation, Digital Design, User Accounts, Marketing
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Google Ads, Keyword Research, Advertising Campaigns, Online Advertising, Campaign Management, Digital Advertising, Search Engine Marketing, Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Meta Ads Manager, Facebook, Bidding, Marketing, Online Advertising, Social Media Campaigns, Advertising Campaigns, Marketing Materials, Campaign Planning, Digital Advertising, Social Media Content, Campaign Management, Social Media, Social Media Marketing, Paid media, Marketing Strategies, Advertising, Target Audience, Lead Generation, A/B Testing
Beginner · Course · 1 - 3 Months

Skills you'll gain: Prompt Engineering, Microsoft Copilot, AI powered creativity, Business Research, Copywriting, Ideation, Marketing Materials, Writing and Editing, Project Implementation, Generative AI, Market Research, Marketing, Product Marketing, Predictive Modeling, Financial Data, Packaging and Labeling, Financial Analysis
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Meta Ads Manager, Online Advertising, Digital Advertising, Campaign Management, Advertising, Advertising Campaigns, Marketing, Budget Management, Target Audience
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Prompt Engineering, Target Audience, AI Personalization, Blogs, Marketing Psychology, Online Advertising, Copywriting, Advertising, Marketing Materials, Advertising Campaigns, Email Automation, Generative AI, Content Creation, Facebook, Marketing
Beginner · Course · 1 - 4 Weeks