• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Search Engine Marketing

Search Engine Marketing Courses

Search Engine Marketing courses can help you learn keyword research, ad copywriting, campaign management, and performance analysis. You can build skills in optimizing landing pages, understanding bidding strategies, and utilizing analytics to improve ROI. Many courses introduce tools like Google Ads and SEMrush, that support executing effective campaigns and tracking their success.

Popular Search Engine Marketing Courses and Certifications


  • E

    EDUCBA

    Digital Marketing for Career Growth

    Skills you'll gain: LinkedIn, Professional Networking, Blogs, Content Marketing, Customer Engagement, Content Performance Analysis, Cloud Platforms, Marketing Analytics, Collaborative Software, Content Creation, Business Marketing, Content Development and Management, Advertising Campaigns, Sales Prospecting, Social Media Content, Marketing Effectiveness, Customer Relationship Building, Social Media, Social Media Marketing, Marketing

    Beginner · Specialization · 3 - 6 Months

  • E

    EDUCBA

    Digital Marketing & Social Media Ads

    Skills you'll gain: Pinterest, Social Media Marketing, Social Media, Social Media Strategy, Social Media Campaigns, Social Media Analytics, Social Media Management, Social Media Content, Storytelling, Marketing Strategies, Data-Driven Marketing, Digital Media Strategy, Content Creation, Marketing Planning, Content Development and Management, Advertising Campaigns, Content Performance Analysis, Digital Marketing Campaigns, Digital Marketing, Marketing Analytics

    Beginner · Specialization · 1 - 3 Months

  • E

    Emory University

    Generative AI in Marketing

    Skills you'll gain: Generative AI, Customer Engagement, Customer Acquisition Management, Marketing Strategies, Content Creation, Marketing Effectiveness, Marketing Automation, Prompt Engineering, Digital Marketing Tools, Large Language Modeling, Legal Risk, Intellectual Property

    ★ 4.7 (20) · Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Digital Marketing: Audience, Campaigns, and Metrics

    Skills you'll gain: Marketing Analytics, Strategic Marketing, Digital Marketing Campaigns, Web Analytics and SEO, MarTech, Social Media Campaigns, Web Content, Cross-Channel Marketing, Social Media Marketing, Search Engine Optimization, Marketing Automation, Marketing Channel, AI Personalization, Media and Communications, Marketing Planning, Content Management Systems, Content Performance Analysis, Integrated Marketing Communications, Media Planning, Key Performance Indicators (KPIs)

    ★ 4.6 (8K) · Beginner · Specialization · 3 - 6 Months

  • E

    EDUCBA

    Consumer Psychology and Marketing Decisions

    Skills you'll gain: Consumer Behaviour, Marketing Psychology, Customer Insights, Market Research, Target Market, Persona Development, Marketing, Data-Driven Marketing, Marketing Strategies, Target Audience, Market Analysis, Brand Loyalty, Marketing Strategy and Techniques, Branding, Brand Strategy, Culture, Brand Awareness, Psychology, Cultural Diversity, Advertising

    Mixed · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Data-Driven Social Media Marketing

    Skills you'll gain: Social Media Marketing, Social Media Strategy, Social Media, Social Media Campaigns, Storytelling, Social Media Content, Social Media Management, Content Performance Analysis, Data-Driven Marketing, Social Media Analytics, Marketing Strategies, Content Creation, Marketing Planning, Digital Brand Strategy, Marketing, Driving engagement, Marketing Strategy and Techniques, Customer Analysis, Web Presence, Business Ethics

    Mixed · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Cómo comenzar a usar Google Kubernetes Engine

    Skills you'll gain: Kubernetes, Identity and Access Management, Containerization, Google Cloud Platform, Cloud-Native Computing, Cloud Computing, Cloud Infrastructure, Application Deployment, Cloud Management, Cloud Deployment, Build Tools, Command-Line Interface

    ★ 4.6 (93) · Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Game Development: HTML to Unreal Engine Mastery

    Skills you'll gain: Unreal Engine, Game Design, Video Game Development, Animation and Game Design, Hypertext Markup Language (HTML), HTML and CSS

    ★ 4.5 (12) · Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Event Planning, Marketing and Execution

    Skills you'll gain: Event Marketing, Event Management, Competitive Analysis, Events and Conferences, Event Planning, Coordinating, Strategic Planning, Brand Marketing, Risk Analysis, Team Leadership, Budget Management, Promotional Strategies, Promotions and Campaigns, Team Management, Market Analysis, Marketing Budgets, Plan Execution, Risk Management, Operational Analysis, Branding

    Beginner · Specialization · 3 - 6 Months

  • E

    EDUCBA

    Unreal Engine: Apply & Implement Physics Simulations

    Skills you'll gain: Unreal Engine, Video Game Development, Game Design, Interactive Design, Virtual Environment, Simulation and Simulation Software, Simulations, Physics

    Mixed · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Running Windows Containers on Compute Engine

    Skills you'll gain: Containerization, Docker (Software), Cloud Infrastructure, Cloud Management, Computing Platforms, Microsoft SQL Servers, Cloud Computing, Application Deployment, Remote Access Systems, Windows Servers, Cloud Deployment, Virtual Machines, Microsoft Servers, Microsoft Windows, Database Development, Servers, Virtualization and Virtual Machines

    Beginner · Project · Less Than 2 Hours

  • M

    Microsoft

    Marketing, Communication, and PR

    Skills you'll gain: Marketing and Public Relations, Integrated Marketing Communications, Marketing Communications, Public Relations, Storytelling, Communication Planning, Content Performance Analysis, Strategic Communication, Target Audience, Promotions and Campaigns, Campaign Planning, Cross-Channel Marketing, User Research, Ethical Standards And Conduct, AI Integrations

    ★ 4.8 (40) · Beginner · Course · 1 - 3 Months

1…333435…378

In summary, here are 10 of our most popular search engine marketing courses

  • Digital Marketing for Career Growth: EDUCBA
  • Digital Marketing & Social Media Ads: EDUCBA
  • Generative AI in Marketing: Emory University
  • Digital Marketing: Audience, Campaigns, and Metrics: University of Illinois Urbana-Champaign
  • Consumer Psychology and Marketing Decisions: EDUCBA
  • Data-Driven Social Media Marketing: EDUCBA
  • Cómo comenzar a usar Google Kubernetes Engine: Google Cloud
  • Game Development: HTML to Unreal Engine Mastery: Coursera
  • Event Planning, Marketing and Execution: EDUCBA
  • Unreal Engine: Apply & Implement Physics Simulations: EDUCBA

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok