• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • C

    Coursera

    AI-Powered Market Research and Survey Design

    Skills you'll gain: Qualitative Research, General Data Protection Regulation (GDPR), Sampling (Statistics), Data Ethics, Market Research, Focus Group, Interviewing Skills, Quantitative Research, Personally Identifiable Information, Sample Size Determination, Statistical Reporting, Statistical Methods, Data Collection, Statistical Analysis, Heat Maps, No-Code Development, Return On Investment, AI Integrations, Real Time Data

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • O

    O.P. Jindal Global University

    Prescriptive Analytics

    Skills you'll gain: Machine Learning Methods, Network Model, Operations Research, Mathematical Modeling, Microsoft Excel, Business Analytics, Applied Machine Learning, Classification Algorithms, Analytics, Analytical Skills, Data-Driven Decision-Making, Predictive Modeling, Spreadsheet Software, Team Building, Model Evaluation, Model Optimization, Case Studies

    Beginner · Course · 3 - 6 Months

    Category: Preview
    Preview
    Category: Build toward a degree
    Build toward a degree
  • A

    AI CERTs

    AI Policy Essentials

    Skills you'll gain: Policy Development, Environmental Policy, Cyber Governance, Regulation and Legal Compliance, Policy Analysis, Research, and Development, Regulatory Requirements, Governance, Data Governance, Public Policies, Risk Management, Artificial Intelligence, Regulatory Compliance, AI Integrations, Policy Analysis, Strategic Leadership, Artificial Intelligence and Machine Learning (AI/ML), Governance Risk Management and Compliance, Generative AI Agents, Generative AI, Decision Making

    Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • E

    EDUCBA

    Master AI Tools & Robotics: Analyze, Automate, Innovate

    Skills you'll gain: AI powered creativity, Prompt Engineering Tools, Artificial Intelligence and Machine Learning (AI/ML), Customer experience improvement, AI Integrations, Data Science, Machine Learning Methods

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • L

    LearnQuest

    Consultative Mastery and Negotiation in Complex Sales

    Skills you'll gain: Consultative Selling, Selling Techniques, Account Strategy, Consultative Approaches, Account Management, Solution Selling, Sales, Specialized Sales, Sales Strategy, Negotiation, Contract Negotiation, Enterprise Sales, B2B Sales, Sales Management, Price Negotiation, Sales Pipelines, Business Ethics, AI Personalization, Value Propositions, Stakeholder Engagement

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Set Smart Campaign Goals

    Skills you'll gain: Stakeholder Communications, Campaign Management, Campaign Planning, Promotions and Campaigns, Smart Goals, Email Marketing, Marketing Effectiveness, Goal Setting, Strategic Marketing, Communication, Strategic Thinking, Strategic Planning, Performance Measurement, Performance Metric, Business Priorities

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • P

    Packt

    Honest SEO: Unveiling the Google Algorithm for Traffic

    Skills you'll gain: Search Engine Optimization, Keyword Research, Web Analytics and SEO, Content Strategy, Content Optimization, Digital Marketing, Content Marketing, Marketing, Web Analytics, Multimedia, Digital Marketing Tools, Business Planning, Public Relations

    Beginner · Course · 3 - 6 Months

    Category: New
    New
  • E

    EDUCBA

    Apply Generative AI to Build a Powerful Personal Brand

    Skills you'll gain: Performance Analysis, AI literacy, Performance Measurement, Brand Awareness, AI powered creativity, Storytelling, Content Development and Management, Emerging Technologies, Value Propositions

    Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • U

    University of Colorado Boulder

    AI Ethics and Society's Future

    Skills you'll gain: Responsible AI, Data Ethics, Ethical Standards And Conduct, Artificial Intelligence, AI literacy, Social Impact, Case Studies, Automation, Education and Training, Governance, Empathy & Emotional Intelligence, Information Technology, Creativity, Information Privacy, Intellectual Property, Mitigation, Learning Theory

    Beginner · Course · 1 - 3 Months

    Category: New
    New
  • U

    University of Alberta

    Fighting Misinformation in Public Health

    Skills you'll gain: Scientific Methods, Public Health and Disease Prevention, Public Health, Science and Research, Health Education, Peer Review, Critical Thinking, digital literacy, Immunology, Health Information Management, Scientific Visualization, Analytical Skills

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • M

    Madecraft

    Navigating Complexity in Your Organization

    Skills you'll gain: Professional Networking, Emotional Intelligence, Adaptability, Active Listening, Social Skills, Relationship Building, Communication, Teamwork, Collaboration, Innovation, Personal Development, Diversity Training, Influencing, Conflict Management, Leadership, Change Management, Leadership Development, Productivity, Organizational Strategy, Culture

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • P

    PracticalGrowth

    Effective Communication Strategies & Skills

    Skills you'll gain: Communication Strategies, Influencing, Business Communication, Stakeholder Communications, Communication, Strategic Communication, Communication Planning, Cultural Responsiveness, Intercultural Competence, Interpersonal Communications, Diversity Awareness, Verbal Communication Skills, Stakeholder Management, Stakeholder Engagement, Persuasive Communication, Conflict Management, Cultural Sensitivity, Storytelling, Stakeholder Analysis, Cultural Diversity

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
1…351352353…380

In summary, here are 10 of our most popular social media marketing courses

  • AI-Powered Market Research and Survey Design: Coursera
  • Prescriptive Analytics: O.P. Jindal Global University
  • AI Policy Essentials: AI CERTs
  • Master AI Tools & Robotics: Analyze, Automate, Innovate: EDUCBA
  • Consultative Mastery and Negotiation in Complex Sales: LearnQuest
  • Set Smart Campaign Goals: Coursera
  • Honest SEO: Unveiling the Google Algorithm for Traffic: Packt
  • Apply Generative AI to Build a Powerful Personal Brand: EDUCBA
  • AI Ethics and Society's Future: University of Colorado Boulder
  • Fighting Misinformation in Public Health: University of Alberta

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok