Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
Johns Hopkins University
Skills you'll gain: Health Policy, Health Equity, Health Disparities, Data Quality, Public Health, Data Literacy, Health Informatics, Health Assessment, Data-Driven Decision-Making, Data Analysis, Data Management, Data Collection, Data Storytelling, Data Presentation, Policy Development, Analysis
★ 4.8 (128) · Beginner · Course · 1 - 4 Weeks

Board Infinity
Skills you'll gain: Dashboard Creation, Predictive Analytics, Dashboard, Data Ethics, Responsible AI, Brand Strategy, Advanced Analytics, Market Intelligence, Persona Development, Brand Management, Marketing Strategies, Trend Analysis, Market Data, Data-Driven Marketing, Predictive Modeling, Competitive Intelligence, Analytics, Forecasting, Artificial Intelligence, Business Intelligence
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Personalized Campaigns, Prompt Engineering, AI Personalization, Content Optimization, Prompt Engineering Tools, A/B Testing, Generative AI, Content Strategy, Digital Content
Beginner · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Deep Learning, Machine Learning Methods, Predictive Analytics, FinTech, Applied Machine Learning, Data-Driven Decision-Making, Predictive Modeling, Machine Learning, Digital Transformation, Machine Learning Algorithms, Financial Forecasting, Artificial Intelligence and Machine Learning (AI/ML), Analytics, Artificial Intelligence, Artificial Neural Networks, Model Optimization, Data Science
★ 4.7 (24) · Beginner · Course · 1 - 4 Weeks
Skills you'll gain: Data Ethics, Workforce Planning, Human Resources, Human Resource Strategy, Employee Engagement, Human Resources Management and Planning, Labor Compliance, Regulatory Compliance, Compliance Reporting, People Analytics, Compliance Management, Human Resource Policies, Recruitment Strategies, ChatGPT, Workforce Development, Full Cycle Recruitment, Employee Retention, Recruitment, Governance, Ethical Standards And Conduct
Intermediate · Course · 1 - 4 Weeks

SkillsBooster Academy
Skills you'll gain: Content Scheduling, Social Media Content, AI powered creativity, Anthropic Claude, Content Creation, Social Media, Generative AI, Content Development and Management, Social Media Management, Prompt Engineering, Brand Strategy, Instagram, TikTok, Content Strategy, Artificial Intelligence, Writing and Editing, Target Audience, LinkedIn, Product Promotion
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Sales Process, Prompt Engineering, Sales, Sales Presentations, Microsoft Copilot, Product Knowledge, Sales Pipelines, Value Propositions, Personalized Campaigns, Selling Techniques, Microsoft PowerPoint, AI literacy, Presentations, Responsible AI, AI Personalization, Verbal Communication Skills, AI Workflows, Customer Relationship Management
Advanced · Course · 1 - 4 Weeks

STARWEAVER
Skills you'll gain: Prompt Engineering, Prompt Patterns, AI powered creativity, Generative AI, Multimodal Prompts, AI Workflows, Visual Storytelling, Gemini, Animations, Video Production, Anthropic Claude, Storyboarding, Photo/Video Production and Technology, AI literacy, Responsible AI, Content Creation, Animation and Game Design, Visualization (Computer Graphics), Ideation, Editing
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: MySQL Workbench, Database Design, MySQL, Database Development, Database Systems, Relational Databases, Databases, Database Management, SQL, Data Maintenance, Data Entry, Data Manipulation, Data Analysis, Data Science
★ 5 (11) · Beginner · Guided Project · Less Than 2 Hours

Alex Genadinik
Skills you'll gain: Price Negotiation, Customer Retention, Selling Techniques, Sales Strategy, Product Strategy, Upselling, Entrepreneurship, Negotiation, Revenue Management, Coaching, Business Marketing, E-Commerce, Case Studies
Mixed · Course · 1 - 3 Months

Skills you'll gain: Facebook, Target Audience, Social Media Marketing, Social Media, Customer Insights, Online Advertising, Social Media Analytics, Advertising, Social Media Strategy, Presentations, Web Presence
Intermediate · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Stakeholder Communications, Key Performance Indicators (KPIs), Management Reporting, Performance Reporting, Google Analytics, Marketing Analytics, Social Media Analytics, Brand Marketing, Data-Driven Marketing, Performance Measurement, Market Share, Business Metrics, Brand Strategy, Brand Management, Marketing Operations, Operational Performance Management, Dashboard, Data-Driven Decision-Making, Analytics, Data Collection
Intermediate · Course · 1 - 4 Weeks