• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • J

    Johns Hopkins University

    Datos para Avanzar en la Salud Poblacional

    Skills you'll gain: Health Policy, Health Equity, Health Disparities, Data Quality, Public Health, Data Literacy, Health Informatics, Health Assessment, Data-Driven Decision-Making, Data Analysis, Data Management, Data Collection, Data Storytelling, Data Presentation, Policy Development, Analysis

    ★ 4.8 (128) · Beginner · Course · 1 - 4 Weeks

    Category: Free
    Free
  • B

    Board Infinity

    AI-powered market intelligence & brand positioning

    Skills you'll gain: Dashboard Creation, Predictive Analytics, Dashboard, Data Ethics, Responsible AI, Brand Strategy, Advanced Analytics, Market Intelligence, Persona Development, Brand Management, Marketing Strategies, Trend Analysis, Market Data, Data-Driven Marketing, Predictive Modeling, Competitive Intelligence, Analytics, Forecasting, Artificial Intelligence, Business Intelligence

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    Generative AI Content and Prompt Optimization

    Skills you'll gain: Personalized Campaigns, Prompt Engineering, AI Personalization, Content Optimization, Prompt Engineering Tools, A/B Testing, Generative AI, Content Strategy, Digital Content

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • F

    Fundação Instituto de Administração

    Fundamentos de Inteligência Artificial para Finanças

    Skills you'll gain: Deep Learning, Machine Learning Methods, Predictive Analytics, FinTech, Applied Machine Learning, Data-Driven Decision-Making, Predictive Modeling, Machine Learning, Digital Transformation, Machine Learning Algorithms, Financial Forecasting, Artificial Intelligence and Machine Learning (AI/ML), Analytics, Artificial Intelligence, Artificial Neural Networks, Model Optimization, Data Science

    ★ 4.7 (24) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • S

    STARWEAVER

    AI-Driven HR Strategy, Operations, and Regulatory Compliance

    Skills you'll gain: Data Ethics, Workforce Planning, Human Resources, Human Resource Strategy, Employee Engagement, Human Resources Management and Planning, Labor Compliance, Regulatory Compliance, Compliance Reporting, People Analytics, Compliance Management, Human Resource Policies, Recruitment Strategies, ChatGPT, Workforce Development, Full Cycle Recruitment, Employee Retention, Recruitment, Governance, Ethical Standards And Conduct

    Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • S

    SkillsBooster Academy

    Write a Month of Social Media Posts with Claude AI

    Skills you'll gain: Content Scheduling, Social Media Content, AI powered creativity, Anthropic Claude, Content Creation, Social Media, Generative AI, Content Development and Management, Social Media Management, Prompt Engineering, Brand Strategy, Instagram, TikTok, Content Strategy, Artificial Intelligence, Writing and Editing, Target Audience, LinkedIn, Product Promotion

    Beginner · Guided Project · Less Than 2 Hours

    Category: New
    New
  • M

    Microsoft

    Introduction to Sales and AI Fundamentals

    Skills you'll gain: Sales Process, Prompt Engineering, Sales, Sales Presentations, Microsoft Copilot, Product Knowledge, Sales Pipelines, Value Propositions, Personalized Campaigns, Selling Techniques, Microsoft PowerPoint, AI literacy, Presentations, Responsible AI, AI Personalization, Verbal Communication Skills, AI Workflows, Customer Relationship Management

    Advanced · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • S

    STARWEAVER

    GenAI for Content Creation

    Skills you'll gain: Prompt Engineering, Prompt Patterns, AI powered creativity, Generative AI, Multimodal Prompts, AI Workflows, Visual Storytelling, Gemini, Animations, Video Production, Anthropic Claude, Storyboarding, Photo/Video Production and Technology, AI literacy, Responsible AI, Content Creation, Animation and Game Design, Visualization (Computer Graphics), Ideation, Editing

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
  • C

    Coursera

    MYSQL Workbench إنشاء و تصميم قواعد البيانات باستخدام

    Skills you'll gain: MySQL Workbench, Database Design, MySQL, Database Development, Database Systems, Relational Databases, Databases, Database Management, SQL, Data Maintenance, Data Entry, Data Manipulation, Data Analysis, Data Science

    ★ 5 (11) · Beginner · Guided Project · Less Than 2 Hours

  • A

    Alex Genadinik

    Pricing Strategies - 2026

    Skills you'll gain: Price Negotiation, Customer Retention, Selling Techniques, Sales Strategy, Product Strategy, Upselling, Entrepreneurship, Negotiation, Revenue Management, Coaching, Business Marketing, E-Commerce, Case Studies

    Mixed · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Intereses del usuario típico en Facebook

    Skills you'll gain: Facebook, Target Audience, Social Media Marketing, Social Media, Customer Insights, Online Advertising, Social Media Analytics, Advertising, Social Media Strategy, Presentations, Web Presence

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Track Key KPIs

    Skills you'll gain: Stakeholder Communications, Key Performance Indicators (KPIs), Management Reporting, Performance Reporting, Google Analytics, Marketing Analytics, Social Media Analytics, Brand Marketing, Data-Driven Marketing, Performance Measurement, Market Share, Business Metrics, Brand Strategy, Brand Management, Marketing Operations, Operational Performance Management, Dashboard, Data-Driven Decision-Making, Analytics, Data Collection

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
1…357358359…543

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok