• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    5 Sales-Video Formats For A Website Or YouTube Monetization

    Skills you'll gain: Selling Techniques, Sales Strategy, Sales Presentations, Advertising Sales, Video Production, Facebook, Product Promotion, Promotional Strategies, Strategic Marketing, Content Marketing, Drive Engagement

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    CRM Integration and AI for Customer Management

    Skills you'll gain: AI Personalization, Customer Engagement, Customer experience improvement, Customer Relationship Management (CRM) Software, Customer Retention, Sales Strategy, Customer Analysis, Customer Relationship Management, Workflow Management, Driving engagement, Sales, Customer Insights, Customer Data Management, AI Integrations, AI literacy, Microsoft Copilot, Debugging, Data Ethics, Responsible AI, Trend Analysis

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    Edureka

    Applied Machine Learning with Python

    Skills you'll gain: Model Evaluation, Supervised Learning, Machine Learning Methods, AI Personalization, Classification Algorithms, Machine Learning, Model Training, Logistic Regression, Model Optimization, Data Analysis, Driving engagement, Persona (User Experience)

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    D

    Dubai College of Tourism

    Hospitality Pricing Strategies and Distribution Channels

    Skills you'll gain: Revenue Management, Loyalty Programs, Forecasting, Hotel And Restaurant Management, Market Dynamics, Hospitality Management, Revenue Forecasting, Hospitality and Food Services, Marketing Channel, Hospitality, Financial Forecasting, Hospitality Services, Hotels and Accommodations, Customer Retention, Brand Loyalty, Cost Management, Hotel Operations, Direct Selling, Data-Driven Decision-Making, Data Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    N

    Northeastern University

    AI Innovation in Healthcare

    Skills you'll gain: Generative AI, Large Language Modeling, Supervised Learning, Generative Model Architectures, Artificial Intelligence, Responsible AI, Machine Learning, Healthcare Industry Knowledge, AI literacy, Healthcare Ethics, Data Ethics, AI Personalization, Predictive Analytics, Health Informatics, Data Collection

    3.2
    Rating, 3.2 out of 5 stars
    ·
    6 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Packt

    Introduction to NLP and Syntactic Processing

    Skills you'll gain: Natural Language Processing, Text Mining, Markov Model, Data Preprocessing, Python Programming, Applied Machine Learning, Classification Algorithms, Algorithms, Probability & Statistics, Dependency Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Erstelle Videos für soziale Medien mit Canva

    Skills you'll gain: Canva (Software), Social Media Marketing, Video Editing, Graphic and Visual Design Software, Web Content, Content Creation, Photo/Video Production and Technology, Video Production, Graphical Tools, Marketing, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Foundations of Sales Psychology and Buyer Behavior

    Skills you'll gain: Consultative Selling, Verbal Communication Skills, Communication, Consumer Behaviour, Selling Techniques, Trustworthiness, Marketing Psychology, Communication Strategies, Customer Analysis, Persuasive Communication, Sales, General Sales Practices, Sales Strategy, Needs Assessment, Customer Relationship Building, Motivational Skills, Rapport Building, Customer Insights, Relationship Building, Empathy

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    UBITS

    Business Developer

    Skills you'll gain: Selling Techniques, Benchmarking, Closing (Sales), Consultative Selling, Retail Sales, Negotiation, Sales Strategy, Overcoming Objections, Sales Presentations, Accountability, Customer Relationship Management (CRM) Software, Value Propositions, Customer Relationship Management, Customer experience strategy (CX), Rapport Building, Business Development, Emotional Intelligence, Accountability Frameworks, General Sales Practices, Personal Development

    4.7
    Rating, 4.7 out of 5 stars
    ·
    15 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of London

    Applied Mathematical Methods for Computing

    Skills you'll gain: Combinatorics, Probability & Statistics, Data Analysis, Advanced Mathematics, Linear Algebra, Mathematics and Mathematical Modeling, Mathematical Theory & Analysis, Geometry, Applied Mathematics, Statistics, Statistical Analysis, Statistical Methods, Probability, Algorithms, Algebra, Descriptive Statistics

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Biostatistics Study Design and Analysis for Grant Writing

    Skills you'll gain: Grant Writing, Sample Size Determination, Biostatistics, Medical Science and Research, Statistical Analysis, Data Analysis, Clinical Research, Statistical Methods, Analysis, Science and Research, Quantitative Research, Data Collection, Statistical Modeling

    5
    Rating, 5 out of 5 stars
    ·
    12 reviews

    Intermediate · Course · 1 - 3 Months

  • G

    Google Cloud

    Vertex AI Tabular Data: Qwik Start

    Skills you'll gain: Model Training, Google Cloud Platform, Model Deployment, Applied Machine Learning, Predictive Modeling, Cloud Computing, Classification Algorithms, Cloud Deployment, Predictive Analytics

    Intermediate · Project · Less Than 2 Hours

1…364365366…543

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok